Have you ever heard the phrase, “the customer is always right”? While the satisfaction of your patrons is essential to your company’s success, you now have the opportunity to read and write reviews on your own customers. This new trend helps businesses fight back against the defamatory remarks from customers and spammers, alike. To enhance your business’s reputation, just make sure you are using this new tool properly.
How Review Websites Have Changed The Business World
In 2004, Yelp was invented as a tool for consumers to pass business reviews. Its intent was to help potential customers choose which company to patronize based on other people’s experiences. Since this time, Yelp (and countless other review sites) have been a resource for consumers, but it has also created a forum for legitimate businesses to lose significant credibility.
Today, anyone can review your business with relative anonymity. This gives spammers, disgruntled customers, and attention seekers the ability to destroy a company’s reputation while hiding behind a computer screen. As a result, countless companies have spent significant sums cleaning up their online reputation after such an attack.
The Pros and Cons of Reviewing Customers
In an effort to fight back against internet trolls and anonymous or illegitimate posters, businesses have begun reviewing customers. The benefits of this arrangement include the ability to:
• Check a client’s reputation before signing a contract with them;
• Negate a negative review of your business;
• Warn other businesses about unreliable customers; and
• Garner honest customer reviews (customers are more likely to leave legitimate feedback if they know they can be reviewed, as well).
While these “reverse review” websites have granted businesses the opportunity to fight back against a negative online reputation, be sure to avoid the following when writing customer reviews:
• Do not use it as retaliation for a negative review;
• Do not defame clients, use unprofessional language, or attack customers personally;
• Do not continue to review customers if it is deterring others from patronizing your business.
Since the introduction of online review sites, anonymous customers have defamed businesses across the nation. Now, companies have the ability to read and write reviews on customers. Essentially, it is a good policy to review others as you would like to be reviewed, yourself. For more information on online reputation management, including internet reviews, please feel free to contact us at Web Content Development, today.
Doing this will, in the end, help other businesses know who they are dealing with. Perhaps even saving them time, effort and money by having the information they wouldn’t otherwise have, in regards to a great customer, or a particular picky one.
Online reputation works both ways. Having your own reputation is vital, though reputing customers can also be a necessary one. Helping other businesses can be an act of good fortune and therefore, have you reep what you sow later on.
For more information on online reputation management, including internet reviews, please feel free to contact us at Web Content Development, today.