Statistics on the Value of Good Content Strategy

Businesses have been finding success ineffective without a content strategy since the 1990s, but in the last few years, in particular, has shown the real strength of these activities. For some statistics on it:

• Self-employed individuals are more likely to use blogging than large businesses, (those with 1,000+ employees).

• 45% of marketers say blogging is their #1 most important content strategy.

• 69% of marketers say they plan to increase their use of blogging this year.

• The average word count of top-ranking content (in Google) is between 1,140-1,285 words.

• Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.

• Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.

• 71% of marketers report using visual assets as part of their content marketing strategy.

• The most popular content marketing tactic reported by 90% of B2C businesses is social media; the next most used tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%). (source)

• The most effective content marketing strategy for businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%).

• The most popular social media platform among businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%).

• 66% of marketers say Facebook is their most effective social platform. Then YouTube (53%), Twitter (50%) and Instagram (42%).

• Promoted posts and search engine marketing are the most popular paid advertising methods. 76% of businesses reported using these strategies.

• The most effective paid advertising method for marketers is search engine marketing (SEM), with 64% reporting that it’s effective.

• B2C businesses #1 content marketing goal in 2016 was sales (83%), customer retention and loyalty (81%) and engagement (81%).

• 30% of content marketers say sales is their most important content marketing metric.

• 50% of companies say they plan to increase their content marketing budget in 2016.

Using a Content Strategy Template

From the statistics, it’s undoubtedly pretty plain how important having a good content strategy is. Setting up a content strategy template is also vital to planning and organization. Your content strategy needs to be very specific and tailor-made to your target audience. While you need to have a lot of content out there, don’t bother with content that does not specifically apply to your target base and to your own marketing strategy.

Writing a Content Strategy is simple enough, but it takes work and time to implement it properly. Use effective tools such as research to examine your target audience. Get an idea of what kind of content they would appreciate the most and what kind of content they would find the most interesting by far.

It’s important to remember to update your content strategy too. Keep an eye out for feedback and monitor the results of posting your content. Keep what is successful and drop out what is not. Ensure that your content is fresh and written newly each and every time. Make sure that your content keeps with the times. Provide a new and interesting idea that hasn’t been covered in previous texts. Target people who are in your audience that have not purchased from you yet.