We know that everyone’s business has different needs, wants and goals. This means that every business should have a different SEO and marketing strategy that will allow them to reach their unique goals. In today’s digital world, search engine optimization isn’t optional. SEO has become a vital part of all marketing strategies as it improves one’s visibility in search engines and expands one’s reach. We are experts in the field of search engine optimization and marketing and we want to get you in front of people who are already looking for your services.
What is Search Engine Optimization?
One of the very first questions we get from our clients is, “what is SEO?” Search engine optimization can seem complex and confusing, but the simplicity of it is that it is a method used in order to get more potential customers to your website by getting your website to ranked high in search engine results organically. It includes the process of correcting any outpoints preventing your website from being found, because websites have very little use if they can’t be discovered. SEO allows you to be placed directly in front of people who are looking for your service and are willing to purchase.
How Does SEO Work?
Many people believe that there are specific formulas that will magically make your website jump to the front page of search engine results. While it is sometimes possible for a website to appear high on search engine results quickly, many times it requires a lot of work, experience and patience. Google, and other search engines, frequently change their algorithms, meaning optimization companies need to constantly keep up, be aware of these changes and make changes when needed. Key words, geographical phrases and other relevant phrases are all required in order to drive traffic to your website.
How Does an SEO Company Help?
More people than ever are now finding the companies they choose to do business with by searching online. Successful optimization is created with content that is informative and relevant, along with an up-to-date website and engagement with visitors.
Why SEO is Necessary
You may be thinking that you can throw in some key words into your content and you’ll be good to go. Unfortunately, it’s not that easy. You need to know the exact words and phrases your ideal audience uses and searches for. In other words, you need to be able to speak their language. Plus, did you know…
- 75% of people never bother to scroll past the first page of Google to find what they’re searching for
- The top 5 results get 75% of the clicks
- 70-80% of users ignore paid ads and focus on the organic results
- Companies that blog have 434% more indexed pages, which result in more leads
- There are over 1.2 trillion global searches conducted each month
- 91% of Internet users use search engines
Let’s Create Your SEO Strategy
At Web Content Development, we have seen first hand the benefits and difference a successful SEO and marketing strategy can make for a business. Our SEO company are experts in the field of search engine optimization and will create a strategy specifically for your company’s goals. If you’re website isn’t reaching enough people or you’re not seeing good results from your current SEO strategy, let our team help. Contact us today to find out more.