Basically, website traffic refers to the web users who visit your website. If they’ve typed in your URL or clicked on your hyperlink, they’ve driven website traffic for your site.
By measuring how many people visit your site, for how long, and how often, businesses are able to measure how well they’re attracting an audience.
When ecommerce was in its infancy in the 1990’s, website traffic was the most important metric with which to measure a website’s popularity.
But now, several decades later, there are other, more accurate ways of determining a website’s performance. So then why still care about web traffic?
When you compare that raw number of how many people visited your site vs. website conversions, you can get a lot of useful information about your site and the way you’re marketing your product.
For example, if one hundred people visited your site a day, but only ten are buying something from it, you can determine that your SEO is bringing people to your site, but it isn’t leading conversions.
If you’re only getting twenty visitors a day, but fifteen of those visitors are generating conversions, that means your site is doing a great job of selling your product, but your digital presence is weak.
Measuring how potential customers got to your site provides crucial information about the health and success of your marketing strategies.
Organic Website Traffic is any web traffic that comes from search engines and is earned, not bought. If you’re looking for a car with good gas mileage and you don’t care what brand it is, you’ll search “cars with good gas mileage” and a variety of sites will pop up. The site you click on (that isn’t a sponsored ad) will be getting organic website traffic.
Direct Website Traffic is any traffic that does not come from a referring website. This can happen when someone types your URL into the search bar or clicking your site from a bookmarked link. If you want a new car and want to buy from a trusted brand like Toyota, you’re going to go to Toyota.com to buy. That’s direct traffic.
The difference between these two types of traffic has everything to do with user intent.
If you’re getting a lot of organic traffic, your SEO and other digital presence is bringing in a lot of visitors.
If you’re getting a lot of direct traffic, you probably have a ton of brand awareness in your industry and people are searching specifically for YOU.
Depending on what program you’re using to measure your analytics, it varies. If you’re using Google Analytics, the most popular web traffic tracking software, you’re going to find information about website traffic in Acquisitions reports. This report can tell you how many overall visitors you had, and break down where they came from.
It may also be helpful for you to check in on competitors and other industry websites to see how their website traffic looks compared to yours. Popular tools include SEMRush, SimilarWeb, Ubersuggest, and Serpstat allow you to check the SEO health and success of sites that aren’t your own.
So you’ve used these tools and you’ve determined that your organic website traffic is through the roof, but your direct traffic is really suffering. Just that metric alone can tell you a lot about the success of marketing strategies. But what is it telling you, and how do I address the problem areas? Web Content Development is here to help.
Our talented team of web designers, social media specialists, copywriters, and marketing strategists can help you work through the data about your website and determine where you’re thriving and where you need some adjustments. Then, we can work with you to build a strategy and implement changes so that your website traffic reflects your business goals and reaches your target audience!
To learn more about our Website Traffic services and the several other Digital Marketing services offered at Web Content Development, visit https://www.webcontentdevelopment.com/services/.
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