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Fostering a Global Travel Community: The Airbnb Marketing Strategy Explained

Airbnb has harnessed the power of "belonging anywhere".

In the past decade, Airbnb has grown from a modest living-room operation into a multi-billion-dollar enterprise that dominates the hospitality market. The Airbnb marketing strategy has shifted the way we perceive travel. By transitioning from the impersonal feel of traditional hotels and leaning into the concept of home and comfort, the brand has built one […]