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Three Ways a Ghost Blogging Platform Can Fall Short

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Blogging is one of the best ways to attract new consumers, all while connecting with your existing ones. There’s one problem, however. You’re really, really busy. Like, super busy! As a business owner, you have little time to manage a blog, let alone write posts for one. Ghost blogging is the solution for this. The purpose of a ghost blogging platform is to manage your blog for you. Your ghost blog will have consistent updates, new writing, and more. Even so, there are some shortcomings to your ghost blog that you can easily fix.

1. Your Ghost Blog Doesn’t Use SEO 

In 2020, it’s predicted that businesses will spend up to $81 billion dollars on SEO services. Why? SEO works. With SEO, you will find yourself attracting thousands to your web page instead of a meager few. SEO is one of the most important parts of a ghost blog. If your ghost blogger isn’t using SEO, they are doing things wrong. 

In 2019 alone, Google produced over 2.3 trillion searches. If your ghost blogger is conscious of SEO, it will work with an algorithm that is meant to push your web page up in the list of results. By using particular keywords or phrases, your ghost blog will bring more awareness to their writing. What does this mean for you? More consumers, more followers, and more brand awareness. On the first page of a search result, 67% of people will only click on the first five results. This is why it is important that your ghost blog incorporates SEO, otherwise that 67% may never even see your blog, to begin with.

2. You Are Not Taking Emails 

If your ghost blog isn’t being sent to clients via email, you’re missing the chance to keep a connection that will strengthen your relationship with your consumer. When you are interacting with consumers, ensure that you are taking their email to add them to a mailing list. Incorporate a pop-up on your ghost blog that asks the viewer for their email so that they can keep up with the blog. Building this list will control your business’s future. Each subscriber that you gain from your ghost blog is a potential customer. As for current consumers on your email list, you will only keep your relationship with them consistent and strong, meaning they could use your services again. Having a client’s email will also come in handy when if you host events, training, or webinars.

3. You Aren’t Using a Ghost Blogger

One of the biggest downfalls of a ghost blogging platform is that it isn’t being used more regularly by businesses. Companies will see 67% more leads with a consistent blog, but running a blog is hectic for a business owner. A ghost blogger will provide your blog with high-quality writing that will compel your audience into using your services. Ghost bloggers will save you time to work on your business and will ensure that your blog is written up to your standards. Those in the field of ghost blogging understand that their job is to engage your consumers. With this in mind, their writing will be entirely engaging and persuasive.

Want to Start a Ghostwriting Platform? 

The ghost bloggers at Web Content Development are among some of the best in the business. We understand that the aim of your blog is to gain consumer attention, and we will, therefore, write you some of the best, persuasive articles to attract them to your services. With expert knowledge of SEO, we will use the keywords to pull in leads that will bring popularity to your business. When working with Web Content Development, you can rest easy knowing that you are in the best hands in the field.

Poosh & 4 Other Ghost Blogs You Have to Read in 2019

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In today’s digital age, consumers surf the web 24/7. Having an online presence is a key component of any business’s marketing strategy. And, to boost your sales and grow your business, you must know your target audience. No matter what type of business you own, your target audience is online. However, it’s not enough to maintain a halfway decent website and stuff it with keywords to improve your rankings. Furthermore, the content you deliver must be useful, compelling, fresh and well-written. Otherwise, your customers will go elsewhere to find what they need. Therefore, as the importance of quality content has increased for all types of businesses, so has the presence of ghost blogs. 

What is Ghost Blogging?

There are many different purposes a blog can serve. To raise awareness about a specific cause, to establish the author as an expert in his or her field, or to promote a business. Also, a blog is a way for businesses to answer any questions or solve problems their readers may have. Additionally, its an excellent way to attract customers with fresh content and engage with them. And, it’s done all while increasing your traffic and improving brand recognition. Ghost blogs are a great solution for businesses who have something valuable to share. They create great content for businesses that lack the time, skill or resources to regularly write articles. Hence, the existence of ghostwriters.

A ghost blog writer is a writer hired to create content for someone else. But, the owner of the business receives credit for and has control over the content written. Many busy professionals and business executives don’t have the time or experience to maintain a useful, articulate blog. Additionally, publishing low-quality, incoherent content is a waste of time and resources. Surprisingly, even experts in their field often lack confidence in writing. This is where a professional ghost blog writer comes in. 

Best Ghost Blogs 2019

Hiring a ghost blog writer works well for many businesses. They save time and frustration of maintaining a blog yourself. Also, they lend a fresh perspective to the brand, position or topic at hand. This helps you meet your audience. Furthermore, this results in a more meaningful and long-lasting connection. In this way, a ghost blogger can be a tremendous asset to any business. These top companies, CEOs and influencers are utilizing ghost blogs:

  • Poosh – Kourtney Kardashian’s lifestyle blog and e-commerce platform. This ghost blog answers questions Kourtney’s fans have about how she balances motherhood and a celebrity lifestyle.
  • Goop – Gwyneth Paltrow’s “modern lifestyle brand” blog. This blog covers everything from beauty and fashion to travel and wellness advice. 
  • TechCrunch – A tech blog reporting on technology news, emerging tech trends and new products. 
  • The Next Web – A website and blog centered around new technology and start-up companies.
  • Forbes – A global media company focused on investing, finance, marketing, and entrepreneurship. 

Why You Need a Ghost Blog

All businesses should have a blog. Publishing quality, engaging content that is relevant to your brand is a must. Even businesses without a huge budget for content marketing should blog. A blog offers businesses a way to connect with their target audience in a personal way. Additionally, it increases traffic to the website and builds the brand. If you don’t have the time to regularly create and publish content yourself, a ghost blog could be right for you. Contact Web Content Development today for more information on getting a ghost blog started.