With 222 million followers and counting, Kylie Jenner is one of the most influential people on Instagram. As the youngest of the Kardashian-Jenner siblings, Kylie has climbed to the top of the social media ladder and now even has more dedicated followers than her older sister Kim Kardashian. But how has this young cosmetics mogul managed to rule on a popular social media platform where thousands of other influential people also have accounts?
From Reality Star to Cosmetics Queen
Other celebrities and social media influencers could learn a lot by following Kylie and analyzing her rapidly growing fan base. Here are five things that make it work for her that anyone in marketing can replicate.
Dominating on Social Media
It’s not enough to just be famous on one platform to make social media work for you. You must have accounts on all the major platforms so that your customers can find you no matter what social medial outlet they use.
The Kylie Jenner makeup brand is not just popular on Instagram but also on Snapchat and Twitter. If you have multiple accounts, be sure to keep them updated. And instead of creating generic posts, try to personalize your content and make it all your own.
Focusing on Her Strong Areas
Like her sisters, Kylie has inherited the same fantastic beauty genes. She uses that strength and her amazing fashion sense to boost her Instagram posts.
Think about your company’s strong areas. Are you eco-friendly? Do you operate a family business? Do you dedicate a lot of time to helping local charities? Take the things that your customers appreciate most about your brand and make most of your posts about those subjects.
Getting Her Brand Out There as Much as Possible
Kylie Jenner Cosmetics is now a well-known brand. Most of that popularity comes from how much Kylie displays her logo and mentions the brand in her posts.
The more familiar your target audience is with your company’s logo, the more likely they will think of you when they need your products or services. Make it a habit to post images of your logo and mention your brand name often to give your sales a boost.
Always Having Something New and Exciting to Share
There’s never a dull moment with the Kardashian-Jenner family. The exciting posts Kylie creates are one of the reasons she is so popular on Instagram. While your company may not share exclusive photos from Hollywood parties, you can still share new and exciting content about upcoming products or services your brand will soon offer.
Paying Attention to Other Popular Influencers
While you don’t want to copy another social media account, it never hurts to get a few pointers from others who have found success on Instagram. Take the time to look at the most popular posts from other companies in your same industry. What hashtags are they using? Are their captions more professional or written in a friendly tone? Taking the time to learn more about what makes other Instagram influencers so successful is a great way to figure out how to improve your company’s social media status.
Learn How Your Brand Can Become Instagram Famous
The key behind Kylie’s Instagram success is a superior marketing strategy. Here at Web Content Development, we can help your brand rise to superstardom. Gain more likes and exposure on social media platforms such as Instagram, Facebook, and Twitter with our strategies. Get in touch with Web Content Development today to find out about all the marketing services we have to offer.