Mashable is a respected online news source that many people turn to on a daily basis. Often on the cutting edge of technology, Mashable reports on current events in a timely manner without sacrificing quality. In many instances, livestreaming is the best way to report a story. But livestreams are frequently used for more than just news.
The Livestream Revolution
Facebook, Twitter, Instagram, TikTok, and most other social media platforms have a livestreaming option these days. Anyone can simply click a button on their phone and broadcast whatever they want to the world. But when you’re a global business, you must put a little more thought into it. You need a plan when putting out your message. Mashable has a history of using livestreams to forward their marketing.
In 2015, mashable hosted a livestream event called Cooking With One Hand. The concept and execution of the global, online event demonstrated why phones, tablets, and screens don’t have to be a deterrent. They shouldn’t be demonized as mere distractions from interacting with family and friends. The Internet is a literal web of seemingly never-ending knowledge. And Mashable was carving their piece of it.
The Live Stream That Brought Families Together
It’s no secret that cooking shows are popular. Why? Because renowned chefs take you through the process of preparing elaborate dishes and use approachable techniques. And what is more approachable than a live stream event you can watch and interact with from the comfort of your kitchen?
Though they are commonplace today in domestic culinary circles, Mashable was one of the first outlets to sponsor livestream cooking events.
Spanning Audiences Globally
Advertised as a cooking show, the live stream format was intended to bring audiences together through their love of food. Mashable hosted the event touted to help friends and family prepare a dish. Whether the stated goal was successful or not is up for debate among the actual viewership. However, Mashable’s subsequent name recognition was certainly the underlying motivator for the company. And Cooking With One Hand rapidly became a valuable source of gaining new audiences.
Thinking Outside of the Box with Digital Media
Each week, Chef David Vos led viewers through complex dishes while filming with his phone at the same time. Hence, the show’s name. As stated on the legacy page for Cooking With One Hand,
“If (Vos) can do all this with one hand, imagine what you’ll be able to do with two!”
He single-handedly manufactured an experience to bring families and friends together, all through good food.
Why Was the Campaign Successful?
You don’t have to revolutionize in order to attract the right audiences. Nor should you devote large swaths of time to perfect any one format of advertising. The key to any business’s successful marketing campaign is a carefully crafted approach to digital media as a whole.
Believe it or not, consumers want to be tailored to. People want to feel connected to businesses. The products we buy are, in some small way, an extension of ourselves. So doesn’t it make sense that your marketing efforts take on a symbiotic nature?
Deliver the Goods
Much like Vos and Mashable’s venture into livestreaming, your business’s online marketing plan should tap into your customers’ needs. Who are they? What do they want? How can you best deliver your business’s message directly and in a way that seems both seamless and fun? All of this is within your reach.
Learn more about how the dedicated, innovative team at Web Content Development can help your small business with an online marketing strategy. Contact us today and let’s talk strategy.