Online marketing

2021 Brand Checklist: How to Develop Digital Marketing for Your Business

April 13, 2021 by Erica

The digital marketing strategies for business landscapes are constantly changing. With the ongoing adjustments to search engine algorithms and updates to platform policies, it can be challenging to keep up with what strategies work and which don’t.

That is why we have put together this checklist to help your brand be more successful with your digital marketing efforts. By following these tips, you will be on your way to improving your profits. These tips will also help you rise above your competitors in 2021.

Find the Perfect Buyer

One of the most vital techniques for creating a successful digital marketing strategy is developing the perfect buyer. This hypothetical person would be the ideal customer for your brand. Meaning, they would buy products from your company every time without hesitation.

When marketing for business, think about who uses your product the most. What categories or demographics do they fall under? Why do they use your products or services?

Understanding more about your ideal customer’s views and perspectives will make it easier to come up with scenarios that will show up in their search results.

Determine Your Brand’s Identity

Once you discover your perfect buyer’s traits, you can present your brand in a more appealing way to them. Developing your company’s brand involves more than creating a flashy logo. It should also include your company’s mission statement and more information on what your brand stands for. Explain how your products fill the industry’s void more than your competitors. Likewise, focus on selling your brand by targeting the people who will benefit from your company the most.

Make Keyword Research a Priority

Understanding keywords is an essential part of marketing for business. Popular search engines like Google are constantly changing their algorithms and how they respond to keywords. That means while one group of keywords may have worked well for you last month, this month you are going to need an entirely new set.

Keep up with the ongoing changes with keyword combinations. This is the best way to ensure your company’s website will be at the top of the search results every time your perfect customer looks for products similar to your own.

Build a Company Website That’s SEO Friendly and Accessible

Online marketing starts with having a great website that’s easy to find and use. Ensure your company’s website is optimized so the customer will find it at the top of Google’s results.

SEO is not the only area you should be concerned with when it comes to your site. With so many people using their smartphones to browse the internet, your website must be accessible to view on all devices. You may have a website that looks amazing on your laptop, but if it isn’t optimized to work on a smartphone or tablet, you could lose a large percentage of your potential customers.

Utilize Social Media

All companies should be using social medial for their digital marketing strategy. Creating accounts on major platforms like Facebook, Twitter, and Instagram will help boost your online marketing. If your target audience comprises teens and young adults, you may want to venture out to other platforms such as Snapchat or TikTok.

Let Web Content Development Help with Your 2021 Brand Checklist

If your digital marketing strategy could use a boost for 2021, get in touch with our experts at Web Content Development for assistance. We can provide you with a successful marketing strategy customized for your business and target audience. Call Web Content Development today for more information.

Five Great Accounts that Show How LinkedIn Should be Used

January 26, 2021 by Erica

LinkedIn is a great tool to have in your arsenal when you’re engaging in online marketing. However, if you want to be truly successful here, you’ll need to convey a lot of trust and authenticity as you engage in networking, starting with your profile. Here are a few people who have done a great job by actively engaging in marketing with LinkedIn.

Brittney Borowicz

When you take a moment to look at Brittney Borowicz’s profile, you’ll see that she leads with published content and has a concise list of summary information, too. In these bullet points, she shares her experiences, key responsibilities, and successes. She takes the time to invest in her profile by keeping it updated and complete. She lists job descriptions, volunteer roles, groups she’s active in, and things she endorses. You’ll also find information regarding her experience, education, and key professional details. You’ll truly get to know who Brittney is because she even shares some of her interests and which influencers she’s actively following.

John Crossman

The first thing that you’ll notice with John Crossman’s profile is his cover photo. He shows that he truly knows how to use LinkedIn for marketing. This is because his photo captures attention and tells you that he believes in teamwork.

Once you look beyond his photograph you’ll see that he continues to speak about his belief in teamwork by using third-party references; for example, his listings for experience and positions use LinkedIn recommendations. He also continues using photographs and even videos to break up some of his text, including his full biography.

Anthony Gioeli

Anthony Gioeli uses the same LinkedIn marketing strategies that Borowicz and Crossman use but takes things even further. He’s taken the time to create a concise summary that incorporates third-party contributions. You’ll also find that he summarizes his experience in bullet points and even includes recommendations when appropriate. He presents all of this in such a fashion that the most important and current things are on the top for people to easily see them. If you are serious about using LinkedIn to promote a book, take notice of his profile. He does a great job of showcasing how he’s a credible author.

Xand Griffin

Xand obviously wants potential clients to contact her for online marketing because she has her contact information on the front and center of her profile. She even makes it easy for you to contact her in various ways. However, she doesn’t stop there.

You can easily see that this is someone you want to get in contact with because she has a list of experience summaries with supporting recommendations and references. She has also included has information on publications she’s in, projects she’s worked on, volunteer initiatives she’s undertaken, and certifications she’s received. For someone with a fairly short professional career, she has done a nice job presenting herself online.

Melissa Heisler

Melissa has done something interesting with her profile by prioritizing LinkedIn profile assets. She uses these to support and emphasize her supporting information. She presents all of this in a bulleted list so that you can easily scan through it. It also makes for an interesting read, since irrelevant endorsements were removed and website links are personalized. She’s also made use of reordering the sequence of sections to highlight her strengths so that her profile really pops.

Marketing with LinkedIn is more important than ever. People take notice of how you present yourself on this social media platform. For help setting up your LinkedIn profile, contact Web Content Development today.

How COVID-19 Has Changed Online Marketing

November 24, 2020 by Erica

As COVID-19 continues to impact every aspect of day-to-day life, it is more apparent that online marketing is affected as well. More people are turning to the internet to meet daily needs as well as for work. There is more internet traffic now than ever. Keep reading for a look at exactly how COVID-19 is changing online marketing and how to keep up.

Consumer Behavior

COVID-19 has changed the way that consumers think, and therefore the way that they shop. Food is taken to-go or delivered. Retail shopping is done online, and activities are done in small numbers. This is the biggest catalyst for the changes that have occurred in online marketing.

Decreased Face-to Face Interactions

Some aspects of the business were reliant upon face-to-face interactions before COVID-19. With social distancing, businesses have had to get creative about how they interact with customers in a safe and effective way. A lot of businesses are resorting to communications through digital platforms.

No More Traditional Marketing

With face-to-face interactions on the decline and digital advertising on the rise, consumers rely on digital advertising through social media and other online platforms to learn about new products. This means that businesses are turning to these platforms for branding, awareness, and lead generation.

Changes in Digital Marketing

Since these changes in marketing have occurred rapidly, online marketing has had to change substantially to keep up. Online marketing is a necessity now more than ever.

All of the face-to-face interactions and traditional marketing strategies have been, for the most part, absorbed by the digital space. This means that more and more people are online for longer periods of time. Since the internet has become flooded with businesses and consumers, the importance and efficacy of Search Engine Optimization (SEO) have increased substantially.

SEO uses specific practices and methods to increase the accessibility of businesses and products online. Basically, businesses that use SEO practices ensure that their business can be easily found on search engines, social media, and other platforms.

SEO on the Rise

With the popularity of SEO, it is essential in bringing attention to your business and your brand. Just as you would not expect to keep up with interstate traffic while driving a horse and buggy. You should not expect to run a successful online business without the help of SEO.

There is a lot involved in SEO integration. From keywords to social media management, you will likely need the guidance of professionals to make SEO work for you.

The online market is fast-paced and ever-changing. Your business should strive to match the speed and flexibility of the market in order to stay ahead of the curve.

All Angles

When you hire a business to manage your online presence, be sure that it offers full-service marketing techniques. Having a strategy that confronts your target market from all angles is the only way to go. Content development, keyword integration, social media management, and sales funneling are just a few of the things that your new marketing strategy should involve.

Online marketing with SEO is not a one-and-done process. In other words, it is something that requires upkeep and constant change.

Web Content Development is a full-service team that can produce relevant content and maintain it while providing the other digital marketing and SEO needs that your business requires. Click the link to learn more about SEO, online marketing, and what Web Content Development can do for you.

Snapchat: Why It’s The Next Big Thing in Online Marketing

April 18, 2016 by Erica

Trends change. But, as a business owner or manager, you have to keep up in order to reach the broadest possible audience. When Facebook became popular, businesses were quick to market themselves through the platform, which now boasts almost 1.5 billion users. Businesses that utilize online marketing through social media now have the ability to reach out to a vast audience. Like Facebook, Snapchat is quickly rising to fame in the social media world. Businesses can use this new platform to open themselves up to countless new customers and clients.

What is Snapchat?

Snapchat is a social media mobile application that allows users to send each other quick videos, pictures, messages, and stories. Snapchat’s core concept is that any picture, video, message or story that is sent or featured is available to the recipient for only a short period of time. Each post lasts depending on the sender’s specifications, allowing viewers to get a brief glimpse into a user’s day, without hassle or commitment. If a post is interesting, the viewer can take a screenshot, but beware, users are notified when other members grab their posts!

How Snapchat Can Boost Your Brand’s Online Marketing

While the forum currently ranks fourth in popularity among social media sites, its usage is growing rapidly. Snapchat’s growth has been exponential since launching back in 2011. There is an average of 9,000 snaps sent per second and over 8 billion active users on the platform per day. With such a large audience at your fingertips, as a business owner, you can tap into the potential marketing benefits of Snapchat with the following:

• Promotions and Discounts: Businesses can offer coupons through Snapchat. You can gain popularity by enticing users to send a picture or video to your Snapchat handle before they receive the coupon.

• Sneak Peaks: Everyone loves to get the inside scoop on their favorite brands and events. Use Snapchat as your brand’s personal hype man by giving viewers extra information, such as behind the scenes photos.

• Unique Filters: Location, location, location! If users are near your store or event, you can use Snapchat to offer them unique filters. Users then take pictures or videos using your brand’s frame and when they share it with friends, your company will receive widespread publicity.

• Star Power: Celebrities flood social media. If they endorse your product in one of their posts, sit back, and watch your profits go through the roof.

Snapchat is the newest social media craze to hit the scene. This new platform is giving businesses the opportunity to communicate instantly with a large audience. With its immense popularity, your business should be utilizing Snapchat as a part of your successful marketing strategy. The benefits of using Snapchat as one of your social media outlets could potentially grow your business by humanizing your brand.

Web Content Development

If you are looking to improve your marketing strategy, contact us today. We can help you use social media and other important tools to boost your brand. We are well experienced in these tools and strategies to get you the results you want for your business.

Having an online campaign is a crucial element of the business world. Especially now that modern society runs through the internet. While the task of social media management and other aspects to boost your brand and web traffic can seem daunting, that is why web development companies were made. We can optimize your website and social media to where you stand out in the cyber crowd. All while staying trendy and seeing the revenue increase as a result.

Google Panda Update Stresses Need for Quality Content

April 2, 2015 by Erica

From the point of view of a search engine optimization (SEO) specialist, or the business owner who is working with an SEO, a major goal in online marketing is to achieve the highest possible ranking on Google. Quality content will help you get there.

How do you get there? A good starting point is to get an understanding of how Google looks at the same situation. They want to give the highest ranking to the best search result, which would be the website which most closely answers the questions being asked by the end user.

Google’s own success depends on their ability to provide search results that are exactly what their users are looking for. Over the years, Google has invested enormous amounts of time, effort and money into refining and beefing up their search algorithms to do just that.

What Does Google Panda Mean for Quality Content?

With hundreds of unique elements, Google’s algorithm effectively filters through what’s out there on the web to zero in on the websites that will be the most appropriate to their users queries, and a major development along this line has been the Panda update, something that anyone trying to get results in SEO should be well familiar with.

What does Google Panda look for? The short answer is “quality content.” In any discussion of Panda, what it does, how it works and how to get results with it, you’ll hear the word “content” again and again, because this is at the core of what Panda is designed to do.

Essentially, Panda makes the Google search engine more effective at screening website content to locate the good and filter out the bad. What would be “bad content” in reference to Panda? A common example would be duplicate or scraped content, such as blog articles with substantial sections copied from news stories, or landing pages on a website which

For example, duplicate or scraped articles. These refer to blog articles with substantial sections copied from news stories, or landing pages on a website taken from other sites. Another example would be “thin content,” pages which have little to offer in terms of text and which don’t really say anything but rather are filled with fluff and filler.

Another example would be “thin content”. Specifically, pages which have little to offer in terms of text and which don’t really say anything. Instead, they contain fluff and not much substance.

Working with Google’s Panda Algorithm

How can you succeed with Panda? There is no formula for working with Panda, no tricks or shortcuts that will help you avoid an algorithmic penalty in this framework.

For the most part, the only real solution is to ensure that the content on your website is the result of your sincere effort to generate high-quality content. The articles, blogs, landing pages and anything else should be fresh, unique and original. Some of the questions you should ask yourself in your efforts to make your online content Panda friendly include:

“Does this content answer the questions that my potential customers are asking?”
“What makes this page different from the competitors’?”
“Did I write this just to rank, or am I providing some type of value to my target audience?
“Why would Google want to show my page ahead of any others?”

Don’t try to find a way to cheat the system or sneak around the Panda algorithm. Instead, consider that you and Google are partnering up to provide answers, resources, and information to your target audience. Google wants to give its users what they’re looking for, and your key to success in a Panda world is to help them do just that.

The goal of Google’s search algorithm is to stay ahead of the competition, especially in terms of being the best at showing users the websites that answer their questions. So it’s up to you to make sure that your website does just that, so that Google will recognize yours as being the best of the best.