Trends change. But, as a business owner or manager, you have to keep up in order to reach the broadest possible audience. When Facebook became popular, businesses were quick to market themselves through the platform, which now boasts almost 1.5 billion users. Businesses that utilize online marketing through social media now have the ability to reach out to a vast audience. Like Facebook, Snapchat is quickly rising to fame in the social media world. Businesses can use this new platform to open themselves up to countless new customers and clients.
What is Snapchat?
Snapchat is a social media mobile application that allows users to send each other quick videos, pictures, messages, and stories. Snapchat’s core concept is that any picture, video, message or story that is sent or featured is available to the recipient for only a short period of time. Each post lasts depending on the sender’s specifications, allowing viewers to get a brief glimpse into a user’s day, without hassle or commitment. If a post is interesting, the viewer can take a screenshot, but beware, users are notified when other members grab their posts!
How Snapchat Can Boost Your Brand
While the forum currently ranks fourth in popularity among social media sites, its usage is growing rapidly. Snapchat’s growth has been exponential since launching back in 2011. There is an average of 9,000 snaps sent per second and over 8 billion active users on the platform per day. With such a large audience at your fingertips, as a business owner, you can tap into the potential marketing benefits of Snapchat with the following:
• Promotions and Discounts: Businesses can offer coupons through Snapchat. You can gain popularity by enticing users to send a picture or video to your Snapchat handle before they receive the coupon.
• Sneak Peaks: Everyone loves to get the inside scoop on their favorite brands and events. Use Snapchat as your brand’s personal hype man by giving viewers extra information, such as behind the scenes photos.
• Unique Filters: Location, location, location! If users are near your store or event, you can use Snapchat to offer them unique filters. Users then take pictures or videos using your brand’s frame and when they share it with friends, your company will receive widespread publicity.
• Star Power: Celebrities flood social media. If they endorse your product in one of their posts, sit back, and watch your profits go through the roof.
Snapchat is the newest social media craze to hit the scene. This new platform is giving businesses the opportunity to communicate instantly with a large audience. With its immense popularity, your business should be utilizing Snapchat as a part of your successful marketing strategy. The benefits of using Snapchat as one of your social media outlets could potentially grow your business by humanizing your brand.
Web Content Development
If you are looking to improve your marketing strategy, contact us today. We can help you use social media and other important tools to boost your brand. We are well experienced in these tools and strategies to get you the results you want for your business.
Having an online campaign is a crucial element of the business world. Especially now that modern society runs through the internet. While the task of social media management and other aspects to boost your brand and web traffic can seem daunting, that is why web development companies were made. We can optimize your website and social media to where you stand out in the cyber crowd. All while staying trendy and seeing the revenue increase as a result.
Contact us today at Web Content Development to get started.