Name: Web Content Development
Address: P.O. Box 1121, Clearwater, FL, 33757
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Social media is where trends are born and stay alive through their ability to keep users consistently engaged. It has become a part of our everyday lives. Instead of people discussing T.V. shows, they are debating the latest viral topics or sharing the most popular memes. The social media landscape is always changing. Nevertheless, these five posts and trends have kept relevancy throughout pop culture and daily life. These popular social media trends bring people across the internet together to share pieces of their lives.

1. Make-Up Tutorials and Beauty Content in Social Media

Make-up tutorials have taken social media by storm. Beauty gurus and influencers of Instagram and YouTube use makeup tutorials and makeup haul videos for entertainment and instructional values. YouTubers who started out sharing their beauty tips and tricks to a few dozen viewers are now selling their own cosmetics line. There are also thousands of helpful tutorials to be found online, allowing everyone to learn how to do makeup like a pro.

As of 2018, beauty-related content generated more than 169 billion views on YouTube. Big names in beauty, from Bretman Rock and Jeffree Star to Huda Beauty and Nikkie Tutorials, are among the top influencers in the world with tens of millions of followers. More influencers are creating a name for themselves every day. Such influencers are ensuring that we will never run short of step-by-step instructions for smokey eyes and concealer application.

2. Social Media Challenges

Social media challenges usually come in hand with controversy, many of them reaching mainstream news due to their dangerous outcomes like the Tide Pod Challenge. Others generate positive reactions, like the ALS/Ice Bucket Challenge and the 10-Year Challenge.

Like many social media trends, challenges reach a particular virality when enough people participate and create a chain reaction. Social media challenges were on the rise in 2020 during the strictest parts of the COVID-19 lockdown as a way to stay connected. These challenges added a lot of happiness to our dreary days. The also gave us all something to look forward to even though we were apart.

One popular and uplifting social media challenge that went viral in 2020 was the Between Art and Quarantine Challenge. Instagram users creatively replicated their favorite works of art using materials they had around their house. The Gesture Challenge was another craze that TikTok users enjoyed. It had everyone, including celebrities such as Nick Jonas, imitating popular emojis using only their fingers.

3. Overhead Recipe Videos

The instructional recipe video shot in an overhead angle was made famous by Buzzfeed’s food network platform, Tasty. This style has become the standard for recipes and other DIY-style videos across the internet.

The overhead style showcases the recipe process in a simple manner, allowing users to follow steps and become great home chefs easily. Not only is it an excellent way for beginners to follow along with recipes, but the videos are also visually pleasing. The ingredients are often added to the mixing bowl in a manner that shows their rainbow of colors. Many people find themselves mesmerized by these short videos with their upbeat soundtrack, whether they enjoy cooking or not.

Facebook makes it even easier to create your favorite foods using these videos by allowing you to save them to your profile to access at a later time. You can also bookmark them while visiting Buzzfeed and other recipe websites.

4. Hashtags

Hashtags are the lifeblood of many social media platforms, perfect for organizing and connecting users worldwide. The hashtag phenomenon has elevated social media in engaging and relatable ways, from the ultra-popular and fun #tbt and #nofilter to important movements like #MeToo and #BlackLivesMatter.

This simple yet effective form of coding has worked particularly well for online marketing. When brands use hashtags in their posts, it is easier for potential customers to find them. Using the right hashtags is similar to using the right keywords in SEO content. Once you learn how to use hashtags correctly, you can expect to see more views on your posts and an increase in followers as well.

The hashtag was invented by product designer Chris Messina in 2007, who used a hashtag to spread awareness about a wildfire. Since then, hashtags have spread just as quickly. As of 2019, 70% of all Instagram posts contained at least one hashtag. It’s safe to say that hashtags, much like the power of social media, won’t be going anywhere.

5. Reaction Videos

It’s fun to see other people get excited about things they love. That’s why reaction videos have become so popular. We have all anticipated an upcoming movie or the series finale of a popular TV show. Now we can capture our reactions to those unforgettable moments and share them with our friends. Several excellent YouTube channels are dedicated solely to people reacting to all types of media, including new music and movie trailers. It can be entertaining to watch and allows you to connect with other individuals who share the same interests.

One popular reaction channel on YouTube is Lost in Vegas, where two guys react to all types of music they’ve never heard before. Another one, called Irish People Try, features Irish people tasting various foods from other countries for the first time and includes some hilarious and over-the-top reactions.

Need Assistance Posting on Social Media for Your Business? We Can Help

While social media provides us with a way to stay connected to the people and things we love most, it also serves as a highly effective marketing tool. Find out how much your business can profit with the right marketing strategies implemented by our team on your company’s accounts. Contact us at Web Content Development today on our website or by calling (800) 316-9664. We look forward to assisting you.

Social media influencers are pivotal to the success of any social media campaign, and beauty brands like Olay have been quick to recognize this.

Sometime in August 2018, the beauty brand launched a campaign on social media tagged #Faceanything. The goal of the campaign was simple: to encourage women to embrace their natural beauty without losing a sense of self. The message to women was: ladies, be “unapologetically” yourselves.

The campaign, which ran for 28 days, had 8% engagement on Instagram. That’s to say 8 in every 100 persons that saw the post on Instagram engaged with it. Not only that, the brand was able to amass a large following after the campaign, thanks to its witty use of influencers.

As a new brand looking to cut through the noise on social media and reach your audience, you can’t go wrong with influencer marketing. Olay is a testament to that. In this post, you will get to understand how they pulled the stunt off.

You don’t have to be in the beauty industry to see success with influencer marketing. It works in the beauty industry just as it would in any other industry. Only follow the principles!

The #Faceanything Campaign

To get the #faceanything campaign off the ground, the beauty brand teamed up with 9 women of repute, drawn from different backgrounds. They were dubbed the “Fearless 9”. Among them was a cancer survivor, an Olympian, a comedian, to name but a few. Each of these women had a unique background story to tell.

Curious to know the identity of the women? Here are their names:

Denise Bidot
Elyse Fox
Mama Cax
Lily Singh
Jillian Mercado
Kay Adams
Angela Dimayuga
Piera Gelardi
Aly Raisman

The campaign’s strategy was pretty straightforward: to get the women to stay off makeup for the 28 days period. In place of makeup, the women used Olay’s skincare products and made posts about it each day. Obviously, they sought to convince consumers looking to stay naturally beautiful that Olay’s products were all they needed. That meant more loyalty from fans and, ultimately, more sales. Brilliant!

At the flag-off of the campaign, each of the 9 fearless women announced their new 28-day journey to their followers.

Lily Singh, for instance, made it known to her followers that she hoped to walk the runway without makeup after the 28 days. Mama Cax, on the other hand, started off by thanking Olay for the opportunity to the part of the campaign. She went on the make several posts, using the #faceanything hashtags in her posts.

The frequency of posting varied among the influencers. While some posted to their feed on average once a day, some posted twice to thrice on the average. In addition to posting to their feeds, they also shared promoted posts from Olay, all in a bid to increase engagement.

In addition to the fearless 9, respected figures in the beauty industry were engaged to talk about the campaign. A move which proved highly successful.

Results of the Campaign

In the end, the campaign garnered over 1.4 million likes, about 12,000 comments, and a thousand hashtag usage. These are quite impressive results, going by the competitive nature of the beauty industry.

To wrap up the campaign, a makeup-free runway event was put together, featuring the fearless women who had participated in the challenge. It was exhilarating, to say the least.

Olay’s following on social media went on to increase in the months that followed the end of the #faceanything campaign.

Conclusion

As a brand looking to amass a large, engaged following on social media, you can’t afford to turn a blind eye to social media influencers. If you help with it, you can reach out to us at Web Content Development.

social media influencer