How Stranger Things’s Experiential Marketing Helped it Break Netflix Records

Experiential marketing helped Stranger Things break records for its fourth season.

If you’ve been anywhere near a Netflix account in recent months, then you’re definitely familiar with the groundbreaking series Stranger Things. This sci-fi sensation has become the second show to reach over a billion views on Netflix, skating just behind Squid Games. This record-breaking achievement has created a tidal wave in the marketing world, forcing […]

Stranger Things and Nostalgic Product Placement

A red neon sign reads "Stranger Things"

Product placement is nothing new.  Advertisers have slipped their products into television shows and movies for decades.  Actors might smoke a certain brand of cigarettes or drink a specific brand of soda. Brand name packages can be strategically placed on countertops or coffee tables.  Producers accept money from advertising agencies to seamlessly incorporate products into […]