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How Stranger Things’s Experiential Marketing Helped it Break Netflix Records
If you’ve been anywhere near a Netflix account in recent months, then you’re definitely familiar with the groundbreaking series Stranger Things. This sci-fi sensation has become the second show to reach over a billion views on Netflix, skating just behind Squid Games. This record-breaking achievement has created a tidal wave in the marketing world, forcing […]
Stranger Things and Nostalgic Product Placement
Product placement is nothing new. Advertisers have slipped their products into television shows and movies for decades. Actors might smoke a certain brand of cigarettes or drink a specific brand of soda. Brand name packages can be strategically placed on countertops or coffee tables. Producers accept money from advertising agencies to seamlessly incorporate products into […]