Whether it’s businesses or marketing agencies, a website traffic checker is crucial to keeping up with site clicks and competition.
SEMRush, Moz, and Ahrefs are the top three contenders, and have similar features. Users are looking for better ways to track their sites, but which one is better?
Comparing Website Traffic Checkers
SEMRush, Moz, and Ahrefs all have similar tools to offer, but exclusive features and user-friendly layouts push one of the website traffic checkers on top.
Similarities
Before highlighting the exclusives, it’s important to note how these website traffic checkers are similar to each other. When it comes to rank tracking, all three checkers have similar tools, but Ahrefs has a cleaner dashboard.
Ahrefs and SEMRush have nearly the same tools to offer for competitive benchmarking. But Moz Pro doesn’t come nearly as close to the two because it lacks the same use.
Moz Pro and SEMRush are comparable for On-Page SEO, both offering similar tools.
Additionally, Ahrefs also has ways to check On-Page SEO, but can’t compare since it doesn’t have central tools.
SEMRush Exclusives
SEMRush really stands out from its competitors with its keyword research features. Not only does it have several different dashboards and tools, but it also has 20 billion keywords.
In fact, SEMRush’s Global Volume Metric tool can provide various, question-like, and related keywords. The Keyword Magic tool can also search SEO and advertising keywords with advanced filtering, and groups words under different headings. Of course, these tools only work when the user has keyword lists made – which can be created with the Keyword Manager. There’s also a Difficulty tool that helps decide target keywords based on volume, competition, and more. More than that, SEMRush also offers Organic Traffic Insights that show the top pages receiving the most organic search traffic. This encompasses all sites, including the user’s website as well.
Beyond keyword research, SEMRush outshines Moz Pro and Ahrefs with the Content Marketing Toolkit. It showcases four key tools: Topic Research, an SEO Writing Assistant, Post Tracking, and a Content Analyzer. The toolkit also has a recently launched Content Market Place where users can access on-demand content, but this is purchased separately.
SEMRush has an On-Page SEO Content Template, which Moz Pro and Ahrefs don’t have. This template helps with higher ranking by entering keywords, and analyzing the top 10 competitor pages to provide recommendations. It also has an SEO Checker that gives tips for improving on-page SEO.
Lastly, SEMRush also offers the Log File Analyzer that shows how search engines are seeing your site.
Moz Pro Exclusives
Other than being easier to use, Moz Pro shines for its accurate research and exclusive page authority.
While Ahrefs rivals Moz Pro in backlink tools, Moz Pro is more accurate with its complete analysis of the profile. This is because it’s more thorough, offering the total backlinks, their quality, the sites where most of them come from, and more. Moz Pro also holds up an exclusive feature that can be found in its keyword research toolkit – the Page Authority. This tool measures domain authority metrics, and is very user-friendly.
Ahrefs Exclusives
When it comes to the keyword explorer, Ahrefs has a lot of the same features as SEMRush and Moz Pro but with two unique features.
One is the Parent Topic which recommends broader topics to target multiple words. While Moz Pro and SEMRush do have tools for content ideas and suggestions, Ahrefs’ tool is more specific.
The other is Ahrefs’ ability to provide advanced metrics. This includes clicks per search, percentage of clicks, and percentage of paid clicks.
The Best Tool to Check Website Traffic
When it comes to pricing, all three platforms charge similar prices. SEMRush, however, offers more in its membership which makes them a better deal. Not only does SEMRush’s keyword research toolkit include more features, but they also have additional tools for SEO content. All in all, SEMRush is the most comprehensive choice for users who want to track their website traffic.
If you’re looking to check website traffic on your site and grow your presence organically, reach out to our team. We offer full-spectrum digital marketing services and can take your business to the next level.