In a crowded, competitive market, YouTube marketing holds the key to reaching a wider audience and hence scaling up your business.
Currently ranked the second most visited website in the world, there is definitely no other video sharing service that can beat it to popularity. That simply means you can’t go wrong with YouTube marketing – the potentials are just enormous.
But you know, other businesses, too, have their eyes set on YouTube. Your competitors are most likely already using the platform to leverage their digital marketing. As a matter of fact, well-established companies are already spending millions on the video sharing site.
Truth be told: unless you’ve got a huge marketing budget right now, you will very likely not find instant success on YouTube. So, how do you get ahead in an already crowded market on a lean budget? Well, in this article you will learn the secrets to supercharging your marketing strategy with video marketing.
That said, let’s get right into it.
Be Creative with Your Videos
If you are about to pump out videos similar to those of your competitors, you will surely hit a brick wall. Unless, of course, you just want to create and publish videos for the sole sake of it. But the goal is to attract more customers and increase sales, right?
Start by thinking about which style of video will resonate with your audience. You can experiment with any of these video format: explainer, how-to tutorials, animations, vlog (video blog), et cetera.
Never be afraid of experimenting as often as possible. It’s all part of the process. Also, ensure your videos are always shot against a bright background.
It can be tempting to spread oneself wide when starting out with video marketing. Creating a video on just about anything is not only energy draining, it will also make you come off as a jack-of-all-trades-master-of-none.
For instance, say you provide plumbing repair services. Your videos could be on how to: fix a broken pipe, prevent pipe leakage, clean up a clogged pipe, et cetera. If you veered off to topics like how to “install a dishwasher”, you will end up confusing your audience. They expect consistency from you, and consistency is what establishes trust. So, niche down!
Optimize Your Videos for Search
What you may not know is that YouTube is the second largest search engine next to Google. As such, creating and uploading videos that aren’t optimized for search will hurt your chances of success.
Optimizing video content for search isn’t as hard as you might think. It begins with writing great titles for your videos. You want to write titles that will instantly grab the attention of your audience.
Looking for inspiration for your video titles? Here are a few:
- Do these 3 things and you will never….
- See what these people are doing to…..
- Why you will never get rid of that… and what you need to do about it.
Getting the idea?
Next to writing great video title is using keywords. Yes, you can use keywords in video marketing just the same way you use them in other digital marketing channels.
When you’ve found your targeted keywords, insert them in the title and description of your videos.
Always Include a Call to Action
The whole point of YouTube marketing is to get people to perform your desired action, right? How would they if you don’t tell them?
If you want them to visit your website, include a link to the video in the description, and ask them to follow the link. If you want them to subscribe, spell it out and include a clear call-to-action button.
You might not see results one year after posting videos to YouTube. Whatever the case may be, keep at it!
If you need help with YouTube marketing, reach out to us at Web Content Development.