content development

The 10 Elements of Content Development All Business Owners Need to Know

In today’s technological age, every business benefits from having good online content.  Every company is a content company, whether you are selling food, legal services or vehicles.  But what does content development actually look like? Here are ten elements of content development all business owners should know.

1. What is the theme of your content development?

When developing content for your business, you want to make sure you have a consistent theme.  Everything should fit within your brand. Additionally, customers should be able to recognize what company is producing the content.

2. SEO

Search engine optimization, or SEO, is critical in a content company.  What’s the point of having great content if no one is going to see it? SEO helps your website appear higher in search engine results. Also, it makes it more likely potential customers will click over to your site.

3. Helpful and informative content

Your content should meet some needs that your customers have.  Whether it is answering frequently asked questions or adding extra information within your field, content should be helpful and informative. 

4. Content development needs a consistent voice  

Even if your content is being created by multiple different ghostwriters, it should all sound similar.  Your company should have a consistent voice across all types of content development. Furthermore, this is an important part of sounding established as a brand.

5. Comprehensive

Your content should answer any questions your customers might have.  Therefore, if someone comes to your website looking for an answer to a question, they should be able to find it quickly and easily.  Having a comprehensive library of information helps your clients and benefits you by keeping them around for longer.

6. Content development must work across multiple channels

When you are thinking about web content development, you want to create something that works across multiple channels.  It is not enough to just have a basic website. Therefore, companies should utilize all the platforms they have available to them, from social media accounts to blogs.  Having your content available in pictures, text, and videos makes it appealing to a wider audience. Finally, when it comes to content development, variety is key.

7. Design/ visuals

It may sound basic, but having a good design is an important part of having good content.  If you don’t have good visuals, people won’t be intrigued. Furthermore, if your design is messy or difficult to read, people will leave your website before they even start really looking around.

8. Call to action

Your content should include a call to action.  Whether that is buying something from your company or simply going to another page on the site, there should be clear direction about what a customer should do after consuming a piece of content.

9. Research

Your content should be informative and research-based.  Ideally, you want to be able to draw in people that don’t even know about your brand.  Additionally, by focusing some of your content development on creating informative blog posts, how-to guides, or other similar content, you can reach a wider audience (especially if you have good SEO alongside these things).

10. Updated

All of your web content should be up to date.  This can get overwhelming, but it is so important.  If someone goes to your company’s Facebook or Instagram and sees that it has not been updated for months, that does not look good for your business.  All content should be updated regularly, especially social media.

Need help with content development?

Web Content Development can help companies of any size create an individualized marketing strategy.  They can help with everything from SEO to branding to content creation. Visit their website to learn more.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.