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The ABC’s of SEO

How do you get clicks? Easy! You get clicks by putting out content that makes readers want to read on your page. But wait! A lot of different websites and business already understand this strategy and have put it into practice. So how do you get readers to click to your content vs all the others? Well, that’s the trick. SEO (search engine optimization) is exactly what it sounds like.

It ensures your content is the most easily accessed content when searching for a particular topic. For example, let’s say you wanted to do a Google search for information regarding how to cook the perfect Thanksgiving turkey. The holiday is coming up and this particular topic is sure to be on a lot of people’s minds. That’s a lot of clicks! But every other food blog and DIY instructional cooking website knows to put this content out too. So how do you make your site stand out from all the others? Read on for the ABC’S of SEO.

Doing Great SEO – First Things First

What is search engine optimization? SEO is when you’re able to make online visibility of your business’ web content more viewable on a web search engine. The earlier a site appears on the search list, the more likely someone is to visit that site. There is a number of ways to improve your site’s SEO. Whether it’s via images, news, content, videos, etc. The following are the best tools for search engine optimization in 2018 and will likely continue into 2019.

Keywords Are Key

If someone is typing in a particular keyword search, it is best to have that same verbiage appear somewhere on your website. In the top paragraph, we talked about having a page regarding cooking the perfect turkey. If someone is searching “how to cook perfect Thanksgiving turkey?,” then your DIY instruction cooking website should be answering that question with that same verbiage on your site. This will ensure your website is one of the first viewed sites when searching. You should also have secondary keywords the relate to the searcher’s question. This will optimize your searchability.

URL’s – You Have To Crawl Before You Can Walk

In order for any of our recommendations to work, you will need Googlebot to be able to scan your pages so your content becomes known. If your information is not in a text readable format, you will not become known on Google. If you are not known on Google, your content (including text, videos, visuals, etc) will not be searchable, thus negating the point.

Don’t Be Afraid To Get Meta

While it may seem that Google doesn’t always employ the meta description function, they in fact do. Quite a lot in fact. This is the perfect place to include 1) your description, 2) your primary keyword, 3) your company’s name, and 4) the title of the article. This short little description of your article is what will appear to readers searching for the information you provide. If it’s clear and concise, it will appear near the top and will be attractive to those looking to cook the perfect turkey this coming Thanksgiving!

The secret ingredient to your SEO is backlinks. Creating relevant content is a great way to get them.

Web Content Development – Your One Stop SEO Company

If you’re looking to improve your SEO strategy and get down to the business of perfect your search engine optimization, then look no further than the team at Web Content Development. We’re here to help you improve your business’ web traffic and searchability.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.