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The Public Connection: How Press Releases Can Help Your Business Grow

It’s been a few hard and stressful, but also exciting and fun past few months and you are finally ready to launch your new business, book, guide or service. All the time leading up to this very moment has been something that you’ve only dreamed of and is finally going to happen. However, this is not the end – it’s only the beginning. Launching a new product or service requires people to know about the product or service in order for sales to boom and your business to grow. Knowing how to write press releases isn’t your forte, but it’s a press release writer’s most valuable skill and here’s how they can help your business grow.

What are Press Releases?

First of all, let’s get familiar with what a press release actually is. Do press releases still even happen? Yes – every single day in fact! There are several websites dedicated to releasing news, most of which are about businesses and their new products. A press release is an official statement issued to a newspaper or an online news source that gives information on a specific matter. Press releases deal with facts only and generally include quotes from a past client, owner or employee of the business; quotes are the only part of a press release that includes an opinion. The press, or news, is then released to thousands of people who, if interested, can go to the business website or call the business directly.

Ways Press Release Writers Can Help Your Business

There are several ways press release writers can help grow your business, such as the following:

  1. Increases traffic to your website: In a press release, you have the opportunity to include one or a couple of links to your blog or website. This brings your potential clients one step closer to paying for your service or product.
  2. Provides instant exposure: As a small business just starting out, it can be hard to reach a large number of people. A press release that has great copy will allow you to build trust and authority within your field to thousands of people. Not to mention, journalists and media outlets can cover your story and with each new press release, prospective clients have a new reason to visit your website and find out more about your most recent accomplishments.
  3. Provides a new way to reach your target audience: Press releases are industry-specific and allow you to target a specific location. This maximizes your reach and help you get in front of interested consumers.
  4. SEO benefits: When you publish a press release to several media outlets, you receive backlinks to your website. This increases your visibility online. Including relevant keywords in each press release will optimize your press release and allow you reap the SEO benefits.

You Can Reach Your Business Goals

It doesn’t matter if you’re a start up or have a huge business . If you’re not reaching enough people or your target audience, your business could be suffering. This is why we’ve made press releases a priority and include it in marketing strategies. Press releases allow you to continually reach your target audience and keep them interested. This is all while making sure it doesn’t break the bank. If your not products don’t reach the right people, let us help! We can create a strategy that will help you reach your business goals. Contact us today to find out how we can help.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.