It takes a lot of time and effort to build an effective website, so it’s natural to expect big, and fast, results when you launch it. This means that when the time finally comes to debut your new website, you may find that you sit at the ready, prepared to quickly respond to comments and questions and eager to track the number of visitors your website receives each hour. It can, therefore, be incredibly frustrating to watch as only a few visitors trickle through, and even fewer (if any) reach out with comments or questions. You have likely done plenty of research beforehand so you know that you are providing information, products or services that consumers desire, and your website has been carefully designed so that it is both user-friendly and engaging–so what happened?
Attracting Followers From Day One
While it may seem perfectly logical that a new website will have to start somewhere in building a following, it doesn’t have to start at nothing. If you design and promote your website content properly, you can attract followers from day one and just continue to build from there. Here are some tips for how to do this:
- Create valuable, high-quality content that can easily be shared. Consumers who are running searches on the internet are looking for answers and solutions and have become wary of hard-sell tactics. This means that if your content is focused on selling products and services, it may very well be overlooked. Consumers are much more likely to read and share content that they find to be valuable because it provides answers and solutions. This will help you to form a trusting relationship with them so they return time and again.
- Ask family members, friends, and acquaintances to help you through social media. Social media can be a fantastic way to help promote your brand and website, especially since many individuals are willing to consider information that is shared by friends. On Facebook, for example, you can invite your family members, friends and acquaintances to join your business page–which of course should have an easy link to your business website–and then you can share blog posts and information that they can then share with their network. Twitter, Google Plus, and LinkedIn should also be considered as they may be able to provide additional benefit if understood and used properly.
- Ask family members, friends, and acquaintances who have other blogs or websites if they would be willing to mention or link to your website. Even smaller sites that mention your website can help you rise in SEO rankings.
- Request opportunities to guest post. This helps you to spread your brand name to new audiences. Your post and any follow-up comments can be thoughtful and insightful, which will attract positive attention and may well drive users to check out your website. If you do this on several different sites, users will begin to recognize you as an authority, which can further build trust and interest.
A Final Thought
In addition to ensuring that your content is optimized so that it will readily and quickly attract followers, it’s important to ensure that the technical aspects of your website are fully tested and ready to go. Technical difficulties, such as buttons that don’t work, “email us” links that lead nowhere and content formatting that is not optimized for mobile phones, can effectively destroy a website’s debut, and unfortunately, they often do. Therefore, a stellar debut includes ensuring both the technical aspects and the content are ready to knock user’s socks off.