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What Does A Web Content Provider Do

Sometimes we get so busy that it is nearly impossible to do the basic day-to-day tasks. This is especially true for the vast majority of business owners. Juggling the daily production and client services of your company? That, as well as the standard administrative duties, can be more than a full-time job. This coupled with marketing, sales and advertising can be a lot for even those of us that can handle constant work. This is where a web content provider can do to help ease the load.

One of those duties that can be ever-so time consuming is doing the general upkeep that is connected with your website.

In today’s Internet world, most businesses have to have some type of presence on the web. Even in his last video, Matt Cutts from Google says the number one mistake you can make online is to not have a site at all.

For some, it may be as simple as just having a website that acts as a base where a client can look them up. For others, the primary way that they get business could be through the leads that come in on their site. There is also the task of being present and putting yourself and your business where others are at. In today’s world, this is through many social media avenues like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Because all of this is time-consuming, and only adds to the day-to-day work and production, many business owners end up needing help.

That help can be found through a web content provider. Before we delve into their responsibilities, let’s first identify the three categories of web content providers.

Categories of Content Providers

A web content provider is a generic term that refers to both individuals and companies. When you break it down, they typically tend to fall into three major groups:

  • The freelancers (individuals) who are available on demand
  • The writers’ marketplaces with writers of all skill and expertise levels
  • The agencies (companies) who specialize in creating a wide range of content

What a Content Provider Does

In the business world there can sometimes be confusion or just unknown information on what exactly a content provider does. Whether an individual or company, it’s not the responsibility of content providers to run your business or the day-to-day production that goes along with it. They mainly work to build and upkeep online assets for you. Their job is to make you present in the Internet world so others can find you and hire you for goods or services.

Some of the everyday tasks of a provider are:

  • General building and maintenance of a website
  • Making the site more valuable for a client by adding well-written content
  • Setting up and managing social media
  • Handling any reputation goals – to improve or repair a company’s reputation
  • Putting together general and specific marketing strategies to help drive more traffic to the client

Writing Web Content is Key

One of the most important factors of having a successful web content provider is the delivery of the actual content itself. Web content must be relevant, interesting, timely and most of all it must be done a regular basis. For some sites, this can mean a new page or a new blog weekly. For others, your site may require a new blog every day along with a number of pages that are relevant to your key search terms.

As stated with the responsibilities of handling the day to day of a business one may not have the time to be consumed by this writing. In this case, what should they do? Hire the best web content providers. But how do you differentiate a good web content provider from the rest?

Hiring the Best Content Provider

Whether you choose to hire a freelancer or an agency, you need to keep in mind that this is a business like any other. That’s why you’ll need to hire a provider with solid business skills. Additionally, they should have a good understanding of rights of issues and offer fast and dependable turnaround times. Other defining aspects include the ability to give valuable suggestions and having an aptitude for locating and negotiating reuse of resources.

Web Content Development

With lots of expert web content writers at Web Content Development, there’s no reason to skip out on great content for your site. At Web Content Development, we will walk with you every step of the way, from ensuring that you have an effective Web design in place, to creating web content for your site to social media management. Call us now for more information on how to start this process or take advantage of our ‘Buy Now’ content package where we deliver 10 or more 500-word, optimized articles for only $40.00 each.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.