Today, a business that exists without a strong online presence is, to some degree, invisible to consumers. Some business owners believe that they can solve this problem by simply establishing a website. Unfortunately, this isn’t true at all. Consumers likely will not be able to search and locate a website that isn’t properly optimized. A low SEO ranking will bury your website below many competitors who are properly optimized. Fortunately, there is a solution!
It’s long been recognized that when it comes to SEO, content is king. One of the easiest ways to provide fresh, interesting content is through the maintenance of a regularly-updated blog. Well done, a blog can rank highly on an organic web search. But what happens when your blog ranking begins to slip? Time to check into whether you’re making any of the five most common blog mistakes.
Failure to Optimize Keywords
It may seem that covering certain topics will attract the attention of consumers who are looking for information on those topics. However, in order to rank well in organic search results, a blog must contain the appropriate keyword structure to attract users who are searching for specific answers and solutions using those specific keywords. When blogs contain optimized keywords, including among their headers, meta tags, and content, they will rank higher in search results. The blog will attract more positive attention and allow for more conversions. All that said, you should avoid keyword stuffing. Keyword stuffing causes blogs to be less easily read and more easily penalized as spam.
Internal links are highly valuable in SEO, as they establish easy navigation paths for users, reveals website architecture and important web pages to search engines for ranking purposes, indexes web pages by the keywords used in the anchor text and much more. Three to five internal links on each blog post is absolutely ideal and allow for search engines to more easily access web pages.
Poor Page Copy
No matter how well you use keywords and internal links throughout your blog posts, they will still fail to rank well on search engines if they are difficult for target audience members to read. This means you should avoid using complex vocabulary and utilize succinct words and sentences. Your headline, headers, and meta tags should attract positive attention in a short time frame. Many readers will first scan content before deciding whether to read it thoroughly.
Failure to Optimize Images and Videos
Images and videos are quickly becoming some of the most highly preferred content available on the internet today. Those that suffer from unoptimized file formats and sizes affect load time and fail in their SEO performance as a result.
Not Promoting Content
It’s likely that content that closely follows the four points above will rank higher. The bottom line is that it cannot reach as many readers without adequate promotion. A blog post is only valuable if it is discovered and read. With the enormous volume of blog posts and other information available on the internet, it will remain less visible until it is shared with its target audience. Fortunately, posting content, especially content in the form of images and videos, to social media can remedy the problem. You can also seek help from websites that link similar content and run paid advertisements over social media so content can be placed in front of the target audience. Some types of content, such as tutorials, infographics, videos, and articles answering “why” tend to go viral more readily than others. Therefore, this can be highly successful for promotional purposes.
The Bottom Line
The time, money, and effort spent in establishing and maintaining a blog is only as valuable as it produces results. If your blog ranking is low or falling, it must be remedied quickly in order to benefit the organization.