ghost blog writer

Why Forbes Says Hiring Ghost Blog Writers Is a Good Investment

Growing a successful business and building equity in your brand means knowing when and where to invest. A recent Forbes article lists hiring a ghost blog writer among the “9 Investments That Made Higher Returns Than Index Funds – More Than 11%”. Hiring a ghostwriter is likely not the first thing that comes to mind when thinking about investing in your business. However, it is a great solution for business owners who want to increase their income and advance their business quickly. Additionally, business owners and managers often lack the time, resources or expertise to create quality content. Furthermore, publishing blog posts that will attract customers while incorporating brand awareness is a talent. This is where ghost blog writers come in. A professional ghostwriter can produce quality content for your website. Also, this allows you to boost your business and help your brand engage with the right audience online. 

Ghostwriter Definition

A ghostwriter is a person who confidentially writes content on behalf of someone else. However, the owner of the content is credited as the creator. Blog ghostwriting is a common content creation solution for business owners who want to communicate their ideas and messages online. It communicates in a professional manner without requiring the time and resources to writing the content themselves. Many good ghost blog writers are equipped with the skills and expertise necessary to create relevant and engaging content across a wide range of disciplines. Therefore, this makes a ghostwriter an excellent resource for business owners who lack the time or means to undertake content creation projects on their own. 

Benefits of Hiring a Ghost Blog Writer

Sometimes, investing in your business means spending money to hire a professional to complete a project that doesn’t fall into your area of expertise. Or, it requires paying someone to do tasks that you don’t have the time to complete yourself. That includes hiring a ghostwriter to write for your blog. This is a great way to ensure that your website is flush with fresh content. Furthermore, this helps attract the right audience to get your business moving in the right direction. You’ve likely worked hard to build your brand and attract your customers. Now, you must ensure that the message you’re sending to those customers is professional, engaging and delivered in a timely manner. Ghost blog writers specialize in creating quality content for your website that aligns with your brand. Some potential benefits of hiring a ghostwriter include:

  • Saving time and money
  • Ghostwriters have blogging and SEO experience
  • Your business gets the credit for the content
  • It attracts an engaging online audience
  • This can preserve your authentic voice
  • Helps you get ahead of the competition
  • You can devote your time to your business

Get the Most Out of Your Ghost Blog

Paying a professional ghost blog writer may not be a traditional form of investment. However, it is one that can quickly and easily boost your business and increase your income potential. According to HubSpot, “55% of marketers say blog content creation is their top inbound marketing priority.” Therefore, having a strong online presence is critical to your business’ success. However, unless you can keep up with writing and publishing timely, relevant content on a daily basis, you aren’t using your blog to its full potential. Creating quality content that your customers want to read takes time and expertise. If you have other projects demanding your attention, hiring a ghost blog writer may be the right move for your business. It requires a modest investment that can garner huge results.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.