WordPress vs. Wix: What is the Best Platform to Build my Website?

The world in which we live is a loud and buzzing place with new ideas, new products, and brand-new choices being born each day. It is hard to remain relevant and to remain in the public eye. Whether you are a small business, a large enterprise, or an individual with a voice that needs to be heard – it’s tough. We have transcended from a world driven by word of mouth and newspapers, into a world run by the internet, ‘loud’ branding, and flashy ideas. Businesses and entrepreneurs have to conform to this fast-paced environment by creating an unforgettable online-presence. Those who have begun the transition have been faced with an overwhelming task of affordably creating a website that can be reached from the convenience of a laptop or phone. 

Picking a Website Platform

Whether you are building a website for the first time or have done it before, you will first have to decide which platform to use. There are lots of them out there. But, of all of the available platforms, there are two that boast user-friendliness, intuitive editing, and a sleek and easy design program. These two platforms, WordPress and Wix, are great if you are just getting started. They’re good if you’re searching for a simple and straightforward design process. It may be hard to decide which of these would work better for your needs. Let’s have a look at WordPress and Wix a little closer and see which one ‘comes out on top’.


Wix continually boasts user-friendliness and affordability. These are both very important to consider when choosing a website design platform. Wix is generally viewed as being a traditional ‘website builder’. This means that you will have more drag and drop options and less of a ‘learning curve’ to undergo. 


Like a lot of website building tools, it is possible to start out for free. You can later upgrade your service for additional themes, services, etc. WordPress allows the user to create a blog, a website, or even a ‘hybrid’ of the two. This is a great feature, especially since blogging is on the rise. More and more people are relying on blogs and blog posts to draw attention to their business or cause. WordPress also offers the same ‘drag and drop’ ease when trying to embed or upload media. The integrated and intuitive editing that WordPress uses supports HTML and Markdown. This makes it versatile and flexible to fit your needs. Having a WordPress blog can really boost your online presence.

Other Important Website Features to Look for in Your Decision-Making Process

There are many things to look for when choosing a website building platform. Two important questions to ask yourself are “Where can I grow from here?” and “How accessible is my website going to be?” 

When choosing a website building platform, it is critical that you are able to grow and reach the audience necessary to make your business a success. Basic Search Engine Optimization (SEO) can help to guarantee that the right people are seeing your website. Social media sharing and monitoring of your site’s statistics and traffic can also help to make sure that your page is being seen by as many people as possible. WordPress offers SEO, social media sharing, and site statistics capabilities.

Easy access is also important. Whether it is the ease of access of the viewers or for yourself. WordPress has even made it possible to access your website for updates from your mobile phone or laptop. If you are trying to build your website or are looking to boost your website’s traffic, or are curious about the details involved in online success, please visit the Web Content Development website.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.