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Nintendo vs Sega: How They Used Their Competitors to Their Marketing Advantage
In the 1990s, there was no more prominent name in gaming than Nintendo. The brand behemoth dominated 95% of the market, with a stronghold on the industry’s largest audience — young male gamers. And where did it all start? Why Nintendo vs Sega, of course. One of the most iconic marketing wars of its time, […]
How Skkn + Other Beauty Brands Evolved Their Marketing Strategies
Beauty brands have transformed how they market their products in favor of more natural and inclusive standards. Today’s top beauty brands are leading the way by emphasizing clean products and personalized beauty. Brands like Kim Kardashian’s Skkn are among the biggest [and newest] names in the industry. Here are details about how top beauty brands […]
Marketing Energy Drink Brands: Red Bull, Monster, Bang, 5 Hour Energy, Zoa
Energy Drink Brands: Marketing Considerations Marketing for energy drinks varies by packaging, location, and distribution channel (e.g., supermarkets). The packaging for energy drink brands is in bottles or cans. Companies produce these products using their packaging to appeal to a specific consumer base. For example, Monster Energy’s primary customer base is teenagers, extreme athletes, and […]