Social media is everything when it comes to effectively promoting one’s products or services. Since the turn of the century, it has become this nation’s most powerful promotion options and marketing tools. This alone is the lifeblood for many when it comes to promotion and marketing. Social media management for a business is key to success in the world today.
Social media pertains to any form of internet app or website that acts as a content hosting entity. Facebook, Twitter, Google+, LinkedIn, Youtube, and Instagram are the main ones, but there are dozens of other ones. To be successful with a business, one must become quite skilled in social media management. Social media management is defined simply as first putting together an image for your business, publishing that image on every social media outlet possible, and then maintaining that social media presence, adding to it, subtracting from it, and generally improving it as the years go by and as times change.
Social media is a great way to make your business seen without instantly trying to sell somebody something. Rather, social media is utilized to get your business some instant recognition, and to get it to a point where people are seeing it and recognizing it. You want to create a stellar image of your business and what you sell through social media, so that when a potential customer thinks of product X they think of you and they say, “Oh yeah, didn’t that company I saw on Facebook sell that thing?” Social media is all about brand recognition, making yourself look unique and interesting and a cut above the competition. Social media management, when done effectively, will actually pull in more customers regardless of what the product is.
With social media management, you are selling the idea of your company, to people, not so much the product itself. This is truly phenomenal and when it is done successful it is more valuable than any other form of marketing. The truth is, anyone can get excited about a product without even taking a glance at where it came from. But if you can get people excited about the business that makes the product itself then you will develop lifetime customers who will buy everything they can from you.
Social Media Marketing & Statistics
Social media management has taken off like a rocket ship. For some statistics on it:
- 52% of online adults now use two or more social media sites.
- 70% of the U.S. population has at least one social networking profile.
- Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device.
- The number of worldwide social media users is expected to reach 2.5 billion by 2018.
- The average social media user maintains five accounts.
- Mothers with children under the age of five are the most active on social media.
- 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do.’
- Every minute, Reddit users cast more than 18,000 votes; Vine users play more than one million videos; and Snapchat users share nearly 285,000 snaps.
- The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).
- Snapchat isn’t the best place for marketers (at least not yet). “Philosophically, it is important that Snapchat is a platform built for people and not for brands,” Snapchat’s CEO, Evan Spiegel, has stated.
- 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). Fully a third of millennials say social media is one of their preferred channels for communicating with businesses.
- The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020.
- Another survey predicted the share of overall digital marketing budgets devoted to social media marketing will increase from 9.9% today to 22.5% within five years.
- Social media advertising revenue will reach $9.8 billion in 2016.
- 22% of social media marketing activities are performed by outside agencies.
- Developing a social media strategy is a more common challenge among small businesses (55%) than enterprises (34%), while securing enough internal resources is a more common problem in larger companies (47%) than in SMBs (33%).
- 33% of millennials identify social media as one of their preferred channels for communicating with businesses. Less then 5% of those 55 and older agree.
- 74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals. They were over 6x as likely to exceed their quota than sales peers with rudimentary or no social media skills.
Tips for Social Media Management
As effective social media management is so key and so crucial to the success and viability to a business, some tips have been included on it below:
- Figure out what you are trying to promote and to whom. The very first action you should take before taking part in social media marketing and engagement is to look at what are you’re trying to promote and sell. What are your assets? Who exactly are your target customers?
- Once you have an idea of how you want to present yourself, you actually have to present it. Make accounts on Facebook, Twitter, Instagram, Google+, Youtube, LinkedIn, etc.
- Consider signing up for a social media manager. It is quite time consuming to manage social media on one’s own. So, even before you start posting content of your own, requesting friends and adding followers on your pages, sign-up for a social media manager service such as that of Ping.fm and HootSuite. These services allow you to manage all of your accounts on one site and schedule your messages to deploy so you don’t have to sit over it all day long. It saves hours.
- Post updates and stick with it. It’s very, very important to have content on your social media pages before you start adding friends and followers, so they will have something to look at. Post content and pictures and information first, then add friends and followers, not the other way around.
- Engage friends and followers. Once you have a following, engage your following. Post a lot, message people, tag people if it is appropriate, and share pictures, video clips, and other interesting tidbits that can catch peoples’ eyes. Make your presence known in a positive, friendly, personable way.
Social media management might seem overwhelming at first, but it is not. It is rather involved indeed, but there is a definitive and very decisive tech to it that, when used, is quite successful. Follow these tips and techniques and you will be successful at it too.