The IKEA Marketing Strategy: Why It Works and How It’s Shifting
By Jill /
We’ve all been there. You take a look at an empty spot in the kitchen and decide you’d like a quick trip to IKEA. You browse through the many, many options available, grab a Swedish meatball, take your items home, bust out the Allen wrench, and a couple small arguments with your significant other later,…
Nabisco, PepsiCo and Kroger: Managing Your Brand Strategy and Product Over Time
By Jill /
Branding is one of the most important aspects of the success of any business. It would be difficult to think of Marvel without their larger than life characters with their bright colored costumes, their ideals, and human flaws. It would be even harder to imagine Apple without thinking of their clean simple designs and their…
The Pinterest Marketing Strategy: A Platform for Content Sharing
By Erica /
There are so many social media platforms available to us that it can be easy to forget how fun they can be. Twitter can be a tough place due to the sometimes very negative discourse that is found there. Between privacy issues and that same negative discourse, Facebook can be a tough place too. Advertisements…
Mega Websites & Marketing Strategy For Weddings: The Knot
By Erica /
Marketing strategy is one of the most critical elements for the success of a business. A fantastic concept, a quality product, and the best customer service mean nothing if your targeted market does not know exactly what it is that you have to offer. Besides these important business components is a company’s ability to…
Wikipedia’s Content Development Strategy
By Erica /
Wikipedia is one of the most helpful learning tools on the Internet today. If you were to Google a subject, you would likely find the Wiki page filled with clear, Encyclopedic information. If you’re looking for information on, let’s say, the subject of Wikipedia, they’ve got you covered there too. Wikipedia is a multilingual,…
The Chipotle Brand Strategy: Creating “Lifestyle Brands”
By Jill /
Chipotle, the popular burrito and taco chain, has struggled to regain its brand relevance since the 2015 E.coli outbreak. It’s struggled so hard, in fact, they’ve hired a new CEO from another famous taco chain, Taco Bell. Brian Niccol, the new CEO in charge of turning things around, has said on several occasions that Chipotle’s…
Uber vs Taxi: Marketing Rides
By Erica /
The days of standing in the rain and hailing a taxi cab may be over. Uber, the popular app-based ride sharing platform is taking over. Uber vs Taxi isn’t so much a game of cat and mouse as it used to be. Uber is more of a lion now. But, how did Uber grow into…
Marvel: The Superpower of Branding and Marketing Strategies
By Erica /
Last weekend saw the opening of yet another Marvel Studios goliath. Ant-Man and the Wasp opened as the number one movie in America with a box office net of $76 million and an overseas haul of $85 million. The film, which garnered strong reactions from audiences and critics, has already recouped its budget of $160…
Crisis Management: Facebook’s Recovery from the Cambridge Analytica Scandal
By Erica /
In March, the New York Times, in collaboration with The Observer in London, published an article that led to Facebook’s biggest challenge yet. You’re probably familiar with the Cambridge Analytica Scandal. The data firm, Cambridge Analytica, improperly obtained user data from Facebook in order to build and sell psychological profiles to political campaigns. This user…
LeBron James & The NBA: Marketing & Branding Case Study
By Erica /
Influencer marketing, be it youtube star, Instagrammer or celebrity, is becoming more and more popular for brands. The strategy is to create more trust and product relate-ability by leveraging that of an already popular celebrity. Endorsement deals like this are time tested and have been around from the start, but influencer endorsement deals are wide-ranging…
Marketing For Your Audience: The New Netflix Series on the Life of the Obamas
By Erica /
Netflix, the leading streaming media service, recently struck a deal with the Obamas. The first installment of what promises to be a politically charged agenda of shows wont hit the platform until 2019 at the earliest, but already quite a bit of buzz has been generated by the deal. Many are wondering what kind of…
IHOP to IHOB: Behind the Marketing Strategy
By Erica /
IHOP, or the International House of Pancakes, recently made a dramatic change to their brand, changing the P (for pancakes) to a B (for burgers). After seeing their brand awareness decline on social media over the past five years, a 33 percent decline overall, they felt it was time for a change. On June 4th…
The Branding Genius of Kate Spade
By Erica /
To own a Kate Spade handbag is to have punched a ticket into adulthood for a generation of American women. What began as a humble idea in 1992 quickly became a phenomenon amongst New Yorkers. Kate Spade saw a gap in the handbag market, a longing for a simple, elegant and approachable handbag that wouldn’t…
Oreo’s Social Media Strategy: What They’re Doing Right
By Erica /
You can’t deny the appeal of Oreos – from traditional to double-stuffed to deep-fried Oreos to Oreo Blizzards. Since 1912, Nabisco has manufactured its chocolate wafers with sweet crème to “sweet toothers” all over the world. The Oreo name has carried on successfully for decades, but its social media agility and creative marketing strategies from…
Netflix Marketing Strategy 101
By Erica /
When it comes to digital streaming apps, Netflix is king. Nowadays, instead of driving to the local multiplex on weekends, many of us stay home and search our Netflix queue. And why not? The streaming giant has a digital library that includes some of the most beloved films and television series ever created. From big…
What Small Businesses Can Learn from Malibu’s Summer Marketing Campaign
By Erica /
Whether you sell online or in-store, every business can benefit from a strong marketing campaign that drives traffic, promotes engagement and ultimately yields more sales. Developing a successful marketing strategy is no easy task, and oftentimes it helps to take a look at the success of other marketing campaigns to see what — if anything…
Modernized Logo and Marketing Campaign: What You Can Learn from Best Buy’s Rebranding Efforts
By Erica /
On May 9th, Best Buy, the popular electronics retailer, launched a new logo and marketing strategy that had been a year in the works. After 30 years using the same logo, bold black font against the large yellow price tag, the company decided it was time for a change. Brand management is a key aspect…
How Tarte’s Hoax Marketing Campaign Backfired
By Erica /
April Fools Day pranks are popular in the world of social media marketing and can be a great strategy to target a younger consumer audience. The Doritos company faked a new lineup of bottled water and Google offered Google Gnome — a combination of Alexa and Chrome. Tarte, the popular beauty product company, offered a…
Lyft and Snickers: Their Perfectly Timed Marketing Strategies
By Erica /
Whether you’re evolving a start-up business, launching a new product, or working to give your existing business a face-lift, developing an effective marketing strategy is essential to success. There are a number of companies who have launched brilliant marketing campaigns in the last few years. A closer look at their marketing strategies can yield some…
Word of Mouth Marketing: How CrossFit Became Famous in the Fitness Industry
By Erica /
What’s the first rule of fight club? You DO NOT talk about fight club. What’s the first rule of CrossFit? Well, just the opposite. We all have that friend who won’t stop talking about it. Starting the next big fitness trend, or any trend, requires word-of-mouth marketing. We trust our friends, and when they’re part…
5 Successful PR Tactics that Made American Idol Reboot a Hit
By Erica /
When American Idol called it quits in 2016, most viewers figured it would be the last they’d see of the show that charmed viewers for well over a decade. Fans and critics alike expressed great skepticism when, just two years later, they announced their decision to reboot the show. Two years seemed like barely enough…
5 Lessons We can Learn from United Airlines’ Public Relations Mistakes
By Erica /
Public relations are meant to create a narrative with your key audience and establish a sense of trust with clientele. An effective public relations strategy can shape your company image in a positive light and enhance your organization’s overall agenda. However, public relations can go terribly wrong. There are countless examples of poorly-handled PR disasters…
Duolingo’s Free Marketing: Is It Possible For Your Business?
By Erica /
In just 3 years, the language learning app, Duolingo, has gained 110 million users. That makes it the most downloaded educational app on both Google Play Store and iTunes. What’s more, they’ve done it without spending a single dollar on marketing. In a world with so much digital media and with so many digital media…
Authenticity: How Brands Like Chobani and Zappos are Profiting from Honesty
By Erica /
The element of authenticity in brand management is vital to building customer loyalty in today’s digital marketplace. Never has it been so easy for consumers to share their opinions about a product or service, making it imperative for companies to be transparent in handling customer feedback. If a company has values and morals and…
How Brands Like Delish Came Out on Top With Successful Easter Marketing Campaigns
By Erica /
Successful brand marketing today means you must work smarter to ensure that your strategy creates customer engagement in more places and more frequently. This can be challenging because of the rapid growth in marketing channels. For instance, when planning a campaign, you’ll need to consider your website, social media, e-tailers, in-store, and SEM or traditional…
Heineken, Adidas and Other Brands Excelling in Interactive Marketing
By Erica /
The process of getting products into the hands of consumers has morphed into the multi-billion dollar marketing industry that we have today. Consumers are no longer content to be told what to buy. They want to be involved in promoting the products they love, and they are eager to share ideas with the company about…
March Madness Marketing: Case Study
By Erica /
It’s that time of year again. March Madness has begun, and businesses across the U.S. are ramping up their marketing strategy to rake in their share of the sales and profits. In fact, for the NCAA, March Madness earns them roughly $900 million in revenue each year. Since the first NCAA Division One men’s basketball…
How Pentagram’s Creative Strategy Successfully Boosted Fashion For Good’s Brand
By Erica /
How does a marketing agency boost a brand? To answer that question, we’ll take a look at how Pentagram successfully boosted Fashion for Good’s brand. Fashion for Good partnered with the creative agency, Pentagram, and tasked them with creating a well-rounded and comprehensive strategy that would inspire and unite others in a shared ambition. The…
How Coppertone’s Branding Strategy Made it a Leader in Sunscreen Industry
By Erica /
What is Branding? Consumers differentiate one brand from another based on the information they receive. They look at the company’s products, services, and reviews. The brand represents what a consumer can expect from the company regarding quality and performance of the products or services rendered. A company’s brand involves much more than a creative name…
KFC’s PR Crisis: Reputation Management Warning Signs
By Erica /
Does everyone hate your company and you don’t know why? No, probably not. That may be a bit extreme. But, there are probably some negative reviews floating around online, and they could be damaging your company’s online reputation. A big part of maintaining your brand’s reputation is having a dynamic action plan for crisis management.…
5 Steps for Setting Up a YouTube Channel
By Erica /
Gone are the days of Public Access TV. If you wanted your video content to reach the world you had to set up your own TV station, hire a crew, and buy expensive equipment. Now, all you need is a computer, a YouTube Channel and some good ideas. Setting up a YouTube channel is as simple…
Is Hiring a WordPress Developer Worth the Money
By Erica /
As a proud business owner, you know that creating a unique and unified voice is integral to your success; you also know that no other platform in this digital age is more important than your website. Your site will be, for many first-time and potential customers, their introduction into who you are as a brand…
Why Brands Like Marie Claire are Dominating Google Search Results
By Erica /
Most website owners dream of having their company’s name appear in the top position of a Google SERP. But, the reality is, figuring out how the top ranking companies reach the number one spot and remain there is a bit complicated. Terms like ‘SEO’, ‘rankings’, ‘link-building’, ‘organic results’, ‘meta descriptions’, and ‘keywords’ send most of…
Is It Time To Redesign Your Website: Signs That Indicate It’s Time for An Upgrade
By Erica /
The idea of upgrading or redesigning your website can be a bit overwhelming. Especially in terms of downtime and the costs involved. But, if your site isn’t reaching an audience and generating leads or sales, it’s time to bite the bullet and get started on an upgrade. Web design advances and changes every few years…
Top 5 Most Hated Companies in America: Are Their Reputations to Blame?
By Erica /
There was an old adage in the world of PR and media that, “Any press is good press.” While that might hold true for certain Hollywood starlets or even some politicians, it doesn’t work in the business world. A bad reputation can cost companies big time–in lost revenue, lost new hires and more. For a case…
Forbes Calling Content Marketing Indispensable
By Erica /
Online web content has become as hot of a topic as fake news. With the deluge of content out there, is it really a game you want to play? Forbes contributor Adam Torkildson asked that question, ultimately declaring content marketing “indispensable.” Why? Because without regularly updated content and an effective content marketing strategy, a website…
How Netflix and Dove have Succeeded in Digital Marketing
By Erica /
Social media is more than a decade old, and growing as fast as (of faster) than ever, and successful brands embrace it. No longer a “try it and see” platform, an entire generation of consumers have grown up with digital access, coming of age with smartphones in hand. Today’s successful digital marketing campaigns stand on…
How Top Apparel Brands H&M and Lululemon Fixed Their Damaged Reputations
By Erica /
The apparel market is a difficult business arena: as many as 75 million competitors, a history of astronomical waste, and the constant battle over inclusion. Since so many voices interact with fashion brands on a regular basis, a PR-crisis can quickly take on a life of its own: broadcast across social media, re-tweeted and re-shared…
Unable to Grow Your Business: Try Marketing
By Erica /
Starting a business is easy. It only takes a few bucks and a little time filling out paperwork. Building a successful business and keeping it growing is much harder. Becoming a trusted source of information for your product or service is important to long-term success. But, it all starts with getting your name out there.…
Why Brands Like Diet Coke and Revlon are Marketing to Millennials
By Erica /
Generations do not inherently have labels. In a recent conversation with a “Baby Boomer” she lamented being grouped in that title. Born in 1957, she saw her older sister (born in ‘47) as being the one truly conceived in that post-WWII celebration: the era that led to more babies being born in a single year…
What the Super Bowl does Right with their Marketing Campaigns
By Erica /
I have a friend whose family is really into games, just not of the organized-sporting-event variety. Every year they get together and have a massive Super Bowl party, replete with football-shaped finger food and hot wings dipped in ranch. Yet they mute the game to play board games and unmute it…for the commercials. The entire…
Is Fake News Destroying Your Brand?
By Erica /
Social media has changed the communication and brand management game. Not only can your 8th grade best friend and your second cousin both see what you ate for dinner last night, but with a click or two you can share the kinds of humor that, decades ago, were email forwards. The days of email forwards…
Organic vs Paid: Your 2018 Social Media Guide
By Erica /
Social Media has opened up communication across the world. It allows people to reach out, showing the world what they can do. It is an excellent, though sometimes fickle, tool that can be used to market your business, help create your brand and spread it to the edges of the earth. There are many ways…
Go Viral: How SoulCycle Became a Family Name in the Fitness Industry
By Erica /
When a service produces great results, a word of mouth campaign is all that is needed to bring in new customers and keep the business expanding, right? On a small scale, yes. With more and more competition and in a world of social media and content strategy, not so much. SoulCycle is a leading group…
Nike, Sephora & Whole Foods: What They’re Doing Right in Email Marketing
By Erica /
In recent years, Tweets, status updates, and Snap Chats have replaced email messages as a form of digital media marketing for businesses. Because of all the noise on social media, many people see their inbox as a quiet place among the chaos. Advertisements ranging from text messages, smartphone app notifications, social media posts and emails have…
Blog Writing: How to Create the Right Links
By Erica /
Backlinks are a powerful tool in improving your website’s rank with search engines. Backlinks occur when an external website links to a page or article on your website. How you go about getting those links and where they come from is important. When it comes to building links to your website, content is king. The…
Best Press Release Strategies: Why the One and Done Approach No Longer Works
By Erica /
If you are like most consumers, you want to make sure that you are spending your money well. This means that you’re not content with purchasing from the first company you cross. Instead, you take the time to find out about the products or services so that you truly understand how they will most benefit…
Are Email Campaigns Worth the Money
By Erica /
There was once a time when the daily emails that an individual received were fairly limited in quantity. Today, however, spam filters work hard to protect your inbox from literally hundreds of emails. These might be ones you signed up for and the ones that you definitely never wanted. Since most individuals just methodically delete…
Guest Blogging: Why It’s An Effective Way to Increase Website Traffic
By Erica /
When it comes to establishing a strong online presence, creating and maintaining an attractive-looking website is simply not enough. You need to have enough website traffic to lead to conversions and sales, which means that you must understand SEO. Websites that appear high in search engine rankings tend to have greater website traffic. Therefore, businesses…
10 Ways to Strengthen Your Content and Improve Your Marketing Success
By Erica /
A website’s content is often the main reason for why users visit, remain on and return to that website. Businesses that understand this and create a strong website content strategy are far more likely to reap the benefits of having an online presence than those that don’t. Such a strategy must take into consideration the…
When Your Blog Ranking is Tanking: 5 Easy Mistakes You’re Making
By Erica /
Today, a business that exists without a strong online presence is, to some degree, invisible to consumers. Some business owners believe that they can solve this problem by simply establishing a website. Unfortunately, this isn’t true at all. Consumers likely will not be able to search and locate a website that isn’t properly optimized. A…
Content Audits: Are They Necessary For Your Website?
By Erica /
Today, the Internet plays a large and vital role in how businesses and consumers connect with one another. Businesses of all sizes recognize the vital importance of establishing and maintaining a strong online presence. This allows current and potential customers are able to easily find the information, products, and services they need and want. Obviously,…
Website Optimization: What Does it Actually Mean?
By Erica /
Most business owners today recognize the importance and value of having a website. It can present an interesting challenge to a business to create a website, but fortunately, there are numerous professional tools that can be used to help with this. Once the website has been created, however, one faces important new questions, such as…
Traditional Marketing to Web Marketing: How to Successfully Make the Transition
By Erica /
Marketing is critical to a business’ success as it is the means through which consumers become aware of a brand and what it has to offer. However, success in marketing does not mean one finds a single, workable marketing solution and then forever adheres to it. In fact, doing this would mark the decline of…
Declining Website Traffic: 5 Common Causes and What You Can Do About Them
By Erica /
Business owners are well aware of the fact that running a successful business requires a lot of time and hard work. They must be able to find and fill a need, providing a desired product or service to consumers. Needless to say, businesses succeed when they not only find and fulfill an important service, but…
Video Marketing: Does it Provide SEO Value
By Erica /
Why You Should Have Video Marketing Video marketing is one of the most worthy investments for marketing and promotion out there. In more recent years, the use of video marketing has doubled and the tools to customize it to your industry are endless. The main reason marketers continue to choose and create videos for their…
Bad Online Reputation: How It’s Affecting Your Company’s Recruitment Efforts
By Erica /
The Woes of Bad Online Reputation It’s a pretty straight forward fact that a bad corporate reputation is not one that most people flock to for a job. Even under the stress of unemployment, 1,000 men and women were surveyed and over half of each gender agreed that they were not likely to join a…
Inaccurate Content Driving Customers Away: How to Improve Your Site ASAP
By Erica /
Why Quality Web Content Matters It’s a well-known fact in the cyber world that content for websites is important. Quality web content drives in new traffic with keyword researched topics. Posting information that customers want to read is becoming the main point of focus for marketing. SEO quality content continues to be a hot commodity…
The Likeability Factor: How it Benefits Your Content Marketing Strategy
By Erica /
New Trend for Content Marketing Strategies Content Marketing Strategies are a fundamental aspect of boosting your business and showcasing your brand through different outlets. It is an important step to have in place, especially if you are a small or just launching business. However, with recent times and the ever popular trend of online instant stars,…
Ghost Blogging: A Proactive Way to Engage Your Consumers
By Erica /
Ghost Blogging First and foremost, a website benefits from SEO to boost their traffic and ranking on search engines. The higher you rank on search engines, the more people will find and visit your website. So how do you formulate and establish SEO for your online business? The answer is blogs. The purpose of blogs…
Press Releases: Why They Are Still Relevant in the Age of Digital Marketing
By Erica /
In today’s world with various social media platforms, thousands of stories are published, but very few of these stories contain cold, hard facts. You could look at two stories about the same subject and read completely different opinions, not knowing which story had truth in it and which one did not. This is why press…
The Public Connection: How Press Release Writers Can Help Your Business Grow
By Erica /
It’s been a few hard and stressful, but also exciting and fun past few months and you are finally ready to launch your new business, book, guide or service. All the time leading up to this very moment has been something that you’ve only dreamed of and is finally going to happen. However, this is…
How Review Writers Can Help Boost Your Business
By Erica /
Now, more than ever, people are turning to online reviews to make their final decision on whether they should purchase a product, service or dine at a restaurant. When a potential client or customer sees that your product or service has mostly negative reviews, the chances of them giving you a chance is very low.…
What Is Online Reputation Management and How Can It Help
By Erica /
Every business that exists today has an online reputation. The internet is a primary source of information for countless individuals across the country and across the globe. When information is lacking, they will find a way to fill it in themselves. This means that a business that fails to provide their own information will discover…
How to Use Google Search Console
By Erica /
If you are aware of the wide reach of the Internet today, you are likely also well aware of the enormous value that lies in establishing and maintaining a successful website for your business. Unfortunately, many businesses have discovered that even after they invest the time, money and effort into creating a well-designed, informative website,…
How to Understand Your Google Analytics
By Erica /
As the most popular search engine currently in operation, Google handles at least two trillion search requests each and every year. This means that Internet users are constantly searching for answers–answers that your business may very well have. However, users must be able to find your business online in order to get these answers and…
How to Choose the Best Web Content Provider
By Erica /
While providing consumers with quality web content is definitely critical to your business’ success, it is most certainly not the primary focus of your business’ activities. Not only does this mean that any time spent on creating content for your website is time taken away from focusing on creating and delivering your outstanding products and…
Why Social Media is Key to Marketing
By Erica /
Since many consumers largely rely upon information they get from the internet in order to make decisions regarding businesses, products, and services, it has become fairly common knowledge that establishing and maintaining an online reputation is vital to any business’ success. But when it comes to building and maintaining one’s online reputation, establishing an online…
Ghost Blogging: The Benefits for Businesses and Writers
By Erica /
Today’s tech-savvy environment essentially demands that a business must establish and maintain an online presence in order to be visible to consumers. In fact, many consumers determine whether a business is worth considering based on their online presence. One study has even indicated that eighty-one percent of consumers will conduct online research before deciding whether…
Tips for Enhancing Your Web Content Strategy
By Erica /
Most business owners today know that while it can take a considerable amount of time, effort and money to establish and maintain a quality website, it is well worth it. After all, most consumers today will run an internet search about a business prior to determining whether they want to form a relationship with that…
How to Enhance Your Content Marketing Strategy
By Erica /
While many businesses today may understand the inherent value of the internet, few may truly understand how exactly to harness this power in order to achieve the success and growth they desire. Simply establishing an online presence is not enough, as will not provide them with SEO and they will remain largely invisible to consumers.…
3 Ways Personal SEO Can Advance Your Career
By Erica /
During this technologically-advanced time, businesses and corporations have often learned the hard way that both what is and what is not said about them online can have a marked impact on their reputation. It can be quite disheartening to spend large amounts of time, money and effort on building up one’s reputation, only to have…
Why Video is the Future of Content Marketing Strategy
By Erica /
To survive and succeed in today’s high-tech world, businesses must be able to reach out to and engage consumers online, which means that they must have a well-designed website and a strong content marketing strategy. This is how many consumers will learn about and be attracted to the business, and it will also be what…
How an Effective Content Strategy Can Extend the Lifespan of Your Website
By Erica /
It has become common knowledge that a strong online presence is essential to a business’ success and expansion in today’s world. That said, there is far more to establishing a strong online presence than through simply creating and promoting a website for your business. In fact, many consumers find that it is more frustrating to…
Web Content Filtering: What It Is and Why It’s in Demand
By Erica /
If you want to find out what is happening in the world today, if you have a question you want answered, if you need a solution to a problem, if you want products or services, if you want to reconnect with friends, if you want more information about things and much, much more, chances are…
5 Ways to Incorporate Keywords into Content Naturally
By Erica /
Businesses have come to learn that along with establishing and maintaining a good online presence it is also very important to establish and maintain good web content. This is what draws users in and engages them in, answering their questions and solving their problems. However, simply writing and publishing content, even excellent content, does not…
5 Business Benefits of Outsourcing Web Development Services
By Erica /
Any business owner can readily attest to the fact that establishing and running a successful business takes a lot of time and effort. This is true whether one is talking about a small local business or a large, international business–the amount of details that need to be taken care of on a daily, weekly, monthly…
Guide to Image Optimization for SEO Improvement
By Erica /
One of the main purposes for why a business would want to establish and maintain a strong online presence is because they want to attract consumer attention and create conversions. However, simply setting up and maintaining a website is not enough–a business must create a web content strategy that bears in mind how to establish…
Why There is Value in Your Web Content’s Organic Search Results
By Erica /
In today’s tech-savvy world, most individuals go looking for answers and solutions on the internet. There is a veritable wealth of information available to internet users that is simply impossible to easily access anywhere else, making it the most attractive place to look. In the vast majority of cases, these users don’t know specifically where…
Does Adding Content to Your Site Work for Calls & Site Traffic
By Erica /
Organic Content Strategies – What Is It An organic content strategy is a marketing tool that involves writing blogs and other website pieces (guides and even pages) based on targeting specific keywords to position naturally in the Google search. How Does It Work The way that an organic content marketing strategy works are through a…
5 Ways Your Web Content is Scaring Away Customers
By Erica /
Considering that web content is the absolutely key to attracting and engaging customers, you will want to focus a lot of time and effort on creating effective, high-quality web content. However, it can be incredibly frustrating to work hard and generate what you think is wonderful content, only to find that not only is it…
5 Ways Web Content Contributes to the Success of Entrepreneurs
By Erica /
In today’s technologically-advanced and closely connected world, an online presence is critical to a business’ success. While there are many ways to establish and grow an online presence, it is valuable to start with web content in the form of a blog. This can be an important way to not only gain the positive attention…
How to Use Content Marketing to Enhance Your Ecommerce Site
By Erica /
As more and more consumers turn to e-commerce websites for their purchasing needs, online sales continue to increase exponentially and there’s no sign that it will slow down anytime in the future. In fact, some estimates predict that total online sales will exceed twenty-seven trillion dollars by the year 2020. While this may make it…
Guide to Creating Quality Linkable Content
By Erica /
The secret to having a successful, frequently visited website may be content, but this doesn’t mean that one should simply load their website with random content. In order to make the desired impact, your web content needs to provide value to readers in such a way that they not only return for more, but they…
5 Reasons Why You Should Prioritize Web Content Over SEO
By Erica /
Today it is a well-known fact that many individuals search for answers and solutions through the internet. This is what can lead them into buying products or services from specific businesses, which is why businesses must establish and maintain an online presence. However, simply having a beautifully designed and informative website is not enough–one has…
4 Tips to Dramatically Improve the Results of Your Web Content
By Erica /
It’s no secret that the key to great website marketing is producing volumes of high-quality web content. Contrary to what some may believe, this doesn’t mean that one simply needs to sit down and churn out endless content–rather it means that one needs to produce the specific type of content that will attract positive attention…
Website Debuts: How to Ensure Your Content Attracts Followers From Day One
By Erica /
It takes a lot of time and effort to build an effective website, so it’s natural to expect big, and fast, results when you launch it. This means that when the time finally comes to debut your new website, you may find that you sit at the ready, prepared to quickly respond to comments and…
Guide to Creating an Effective Multilingual Content Strategy
By Erica /
When looking for answers and solutions, most consumers today turn to the internet. However, they are often impatient in their search for information, and can usually decide within just a few seconds whether a particular website will actually provide them with what they need. A website that appeals to them and holds their attention normally…
Content Marketing: The Solution Against Cynical Customers
By Erica /
In order for businesses to grow and expand, they need to be able to attract new customers–and considering the prolific use of the internet, they need to do so online. Content marketing is widely known as a highly successful technique for attracting new customers. That said, consumers, in general, have become extremely wary of web…
How To Use Content Marketing To Increase Your Local Visibility
By Erica /
While a business’ online reputation relies largely upon their web content, it’s important to recognize that not just any web content will do. Considering that a single search can yield thousands or even tens of thousands of results, few users will tolerate content that has little or no value to them. High-quality content takes into…
Data Interpretation and Optimizing Your Web Content Strategy
By Erica /
With the constant evolution of technology, there is also a constant evolution of successful online marketing strategies. Today, the key to online marketing is all about content. Content can not only increase a business’ visibility online, it can also work to improve a business’ reputation as a respected leader in their field. However, not all…
How to Make Your Content Stand Out in a World of Mass Information
By Erica /
When internet users search the web for information, they are quite literally searching through tons and tons of content. The sheer volume of new content that appears on the internet each minute of each day is mind-boggling and includes roughly three hundred fifty thousand Tweets posted to Twitter every minute, four hundred hours of new video…
Web Content Intelligence and What It Boosts
By Erica /
Businesses that establish and maintain good online presences tend to thrive as a result of their hard work, but it’s truly not as simple as creating a website and filling it with content. The Importance of Good Web Content It is no secret that content is what attracts attention to a particular website. Those websites…
The Link Between Small Businesses and Content Marketing
By Erica /
Regardless of where a small business is located and what products or services they provide to consumers, they undoubtedly need to spread the word about themselves in order to bring more positive attention, and business, their way. This is certainly true of their online presence–which will not normally be easily found by prospective new clients…
Implementing a Personalization Strategy into Your Web Content
By Erica /
There may once have been a time when internet users were willing to spend time searching for the exact information and answers they want, but today most users want instant gratification. They are generally better informed and more selective, and the same marketing tools that have been used to gain their attention in the past…
Maintaining Your SEO During Site Reconstruction
By Erica /
There is no reason you cannot update or redesign your website while maintaining your current SEO, traffic, and rankings–in fact, if you update or redesign correctly you will only increase your SEO, traffic, and rankings. However, doing an update or redesign that ignores or is careless with the very elements that contributed to your current…
Web Content Without Ads: It Is Possible
By Erica /
When a business monetizes their web content, they allow more of their advertising and marketing budget to be directed toward other things. However, the truth is that even if you choose to go the route of using ads to monetize your web content, you are normally unable to do so, with success, right out of…
Content: The Goal of Positioning in Google
By Erica /
Writing effective, high-quality content can be challenging. One the one hand, content must be optimized for search engines so that it can help increase a website’s SEO. On the other hand, content that is optimized only for search engines and does not appeal to your target audience will still fall flat. In order to be…
Quality Web Content and Its Effect on the Travel Industry
By Erica /
In this competitive business world, a business must achieve success with their consumers in order to remain viable. In order for a business to achieve success in their field, it is critical that they not only deliver highly desirable products or services, but also that they keep their consumers well informed about who they are…
Doing It Right: Social Media Marketing
By Erica /
One effective communication on one social media site can potentially be shared with and spread to numerous other individuals and sites, which can have a remarkable effect on a business’ return on investment. However, few businesses actually recognize the full array of tools available to them through social media marketing, and therefore are not actually…
Content Analysis: Where Does Your Site Measure Up?
By Erica /
The truth is that there is no single way to predict your content’s success over your competition. Instead, you must analyze quite a few different points in order to determine how committed each brand is to their content, and therefore which brand is getting more traction and is more likely to win potential client or…
Organizing Your Web Content for Maximum Traffic
By Erica /
Most businesses appreciate the fact that good website content is vital to good SEO, which in turn is vital to the business’ growth and expansion. However, in an effort to constantly place new, keyword-rich content on their website, the business may not only miss the mark, but they may potentially open the door to penalties…
The Phases of the Web Development Process
By Erica /
In today’s highly technical environment, it is critical for a business to have a well-designed website. The purpose is, of course, to provide current and future customers and clients with the information and answers they need in order to establish and maintain a mutually-beneficial relationship with the business. However, one cannot simply “throw” an effective…
What Long Form Content Does To Boost Your Conversion Rate
By Erica /
Where once it provided more amusement than anything else, the internet has long become a very valuable source of information for users all around the world. Easy access to whatever information the individual could possibly need or desire means that they have become somewhat desensitized to branded messages that they feel are “everywhere”. This is…
When It’s Time to Rethink Your Content Writing Strategy
By Erica /
While once there was a time when a business may have succeeded in driving up their website’s SEO simply by “stuffing” their web pages with keywords, this is no longer the case. Search engines not only watch carefully for and penalize keyword stuffing, they also demand that websites contain unique and frequently updated content. But…
The Best SEO Basics for Web Content Writing
By Erica /
A primary purpose for having a website is to inform potential public about your products or services. However, unless these individuals know or guess your exact web address, they will have to rely on SEO to show them the way. This means that your web content will need to be carefully written. SEO Basics Simply…
Comparing Content for Blogs vs. Websites: What Does It Mean?
By Erica /
Many consumers today look to the Internet for answers and solutions to any and every question they may have. Whether they want advice on home decorating, a location from which to buy recreational equipment or a solution for dealing with troublesome coworkers, individuals often turn to the Internet for answers. This makes a well-maintained, professional…
The Surprising Future for Content Writing
By Erica /
As the Internet increasingly becomes a valuable tool by which individuals can search for and find the exact products and services they need and want, so too does website content writing become increasingly important. If you take a moment to consider how many advertisements you encounter while browsing online, it is no wonder that most…
Tips for Avoiding Plagiarism in Web Content
By Erica /
While plagiarism is neither a criminal nor civil offense, it can yet cause an individual legal problems since the writer whose words or ideas they’ve passed off as their own can sue. Perhaps even more importantly, when you plagiarize your web content you are using someone else’s words in order to build trust with current…
Guide To Following Grammar Rules When Writing Web Content
By Erica /
There is no arguing the fact that there are a lot of grammar rules in existence–some that are easy to follow and some that are far more complex. Following basic, accepted grammar rules can not only make your web content more easily understood, but it can also make your web content, and by extension your…
Determine if Your Content Sources are Accurate
By Erica /
It’s becoming fairly common knowledge that one of the primary ways to drive a website’s SEO is through lots of high-quality content. However, in order to create the high-quality content that not only interests current and future clients and customers but also builds their trust, one has to ensure their sources are accurate. It’s no…
Ineffective Web Content and What to Do to Change It
By Erica /
When it comes to boosting your website’s SEO, web content is absolutely key. This does not mean that one simply fills their website with content once, and neither does it mean that one just fills their website with tons of content on a regular basis. When it comes to effective web content, both quality and quantity…
Technology Marketing & Content: The Perfect Pairing
By Erica /
Recently The Content Marketing Institute conducted a study and survey of thousands of marketing professionals worldwide to determine overall trends and shifts in the marketing industry. It was discovered that content marketers specifically in the technology industry have desirable statistics and trends that are not currently found in other segments of the marketing industry. Interestingly…
What Is The Focal Point For Content Marketing?
By Erica /
Today, the most successful websites are those that understand the value of good SEO, which is driven by content. Successful marketers understand the vital importance of providing consumers with high quality content in great abundance, and for good reason. According to the Custom Content Council, sixty-one percent of consumers admit that they are more likely…
SEO Mistakes Lurking in Your Content and How to Fix Them
By Erica /
It is pretty unheard of today for a business to exist without possessing even a very simple website on the internet. Most business owners recognize the vital importance of maintaining a well-designed and easy-to-use website, so that both current and future customers or clients have access to all the information they need in order to…
Content Strategy: The Process To Growing Your Audience
By Erica /
Every company wants to produce high-quality content that engages its audience and turns viewers into consumers. For busy business owners, however, this may sound like a time-consuming, or even impossible, task. While professional-grade content does take time and effort to create, it has the potential to grow your brand exponentially. To write blogs and articles…
Marketing Expert and Their Value
By Erica /
How do your customers view your brand’s value? What do they think about your pricing? If you’re unsure, you may be losing potential business. A marketing expert can help you design and implement a strategy that will increase your bottom line. The Value-Price Balance of Marketing As a business owner, have you lowered your prices…
Social Media Management: Focus on Customer Loyalty or Brand Awareness?
By Erica /
With nearly 2 billion users, social media networks are excellent platforms for businesses to grow their brands. While traditional marketing strategies can be valuable, there are many unique ways to promote your products or services online. While most businesses focus on brand awareness when using social media management, they may be missing out on the…
Duplicate and Scraped Web Content: How They're Harming Your Business
By Erica /
Samuel Johnson once said, “No man was ever great by imitation.” Though this was written centuries before the dawn of the Internet and modern marketing strategies, it still applies today. When it comes to marketing your business on the web, nothing is more important than fresh web content. When this content is scraped from other…
Selling to Millennials: The Ultimate Marketing Strategy
By Erica /
If you are using the same marketing strategy for every generation, it is time to reevaluate your techniques. Continue reading to learn how to sell to Millennials. Who is the primary focus of your business’s marketing strategy? If your advertising campaigns have predominantly targeted older generations, such as Baby Boomers, you may be neglecting a vast audience…
To Brand Or Not To Brand Your Content
By Erica /
In the business world, companies must carefully consider their online marketing strategy and their approach to reputation management. Creating and posting fresh and relevant content is one great way to enhance your brand. Knowing when to use branded and non-branded content, however, can be tricky. The Difference Between Branded and Non-Branded Content Branded content is…
Top Ways Your Keyword Strategy is Failing and How to Fix it
By Erica /
As search engines evolve, your keyword strategy may be thrown for a loop. Unlike the days of old, where search engines would display your page solely if it contained the right keywords, it is now necessary to utilize different approaches as search engines change. Why Your Keyword Strategy is Failing Now is the time to…
Reputation Advice: Should Businesses Be Reviewing Customers?
By Erica /
Have you ever heard the phrase, “the customer is always right”? While the satisfaction of your patrons is essential to your company’s success, you now have the opportunity to read and write reviews on your own customers. This new trend helps businesses fight back against the defamatory remarks from customers and spammers, alike. To enhance…
4 Ways Mobile Content Consumption is Affecting Your Business
By Erica /
The average American spends an aggregate of 23 days per year on his or her smartphone. While you might think that the majority of the time is spent on websites, the truth is that 90% of smartphone use revolves around mobile apps. Thus, potential customers may not be reaching your business (even if you have…
How Entrepreneurs Are Benefitting from Content Marketing
By Erica /
Is your online marketing strategy doing enough to help your business succeed? If you are evaluating your approach, you may find that it is not helping you bring in the business you thought it would. By adding fresh and unique web content, your brand will gain its desired results. These pieces are specifically designed to…
Why LinkedIn Can Be Used for Smart Reputation Management
By Erica /
The professional social media site, LinkedIn, has nearly 433 million members. This massive audience is not one that should be overlooked. The way you present your brand just might provide the boost your company’s reputation needs. Try the following techniques to enhance your online standing: 1. Help People Find You LinkedIn provides a search tool where…
Email Marketing: Why It’s Still An Effective Way to Achieve Your Business Goals
By Erica /
How many emails do you get in a day? The answer is probably more than you’d like. Despite the influx of messages from work, friends, school, and other businesses, emails are still an effective way to achieve your company’s goals. Why Emails Are Effective The vast majority of your potential customers are available by email.…
5 Buzzwords to Improve Your Social Media Marketing
By Erica /
Proper use of social media is essential to the success of any business. The following five buzzwords will help make sure that you are getting the most out of your web marketing strategy. Social media opens up a vast audience to businesses across the globe. In fact, studies show that approximately 2 billion people subscribe…
4 Tips to Hashtag Your Way to a Successful Marketing Strategy
By Erica /
In 2007, technology expert, Chris Messina, proposed use of the hashtag. His goal was to provide social media users with the ability to group their posts using the pound symbol (#), followed by the category. This would enable users to quickly and easily see what other people are saying about a particular topic. Today, millions…
Blog Writing: 28 Best Practices
By Erica /
Blogs, articles, and other web content are great ways to attract new clientele, while keep your followers informed. Keep reading to learn more about the best blogging practices. Do you struggle with the idea of attracting new clients? Has your business hit a plateau? Does your company lack a solid customer base? If you answered…
Snapchat: Why It’s The Next Big Thing in Online Marketing
By Erica /
Trends change, but as a business owner or manager, you have to keep up in order to reach the broadest possible audience. When Facebook became popular, businesses were quick to market themselves through the platform, which now boasts almost 1.5 billion users. Businesses that utilize online marketing through social media now have the ability to…
Emotional Triggers: 4 Ways to Make Your Marketing More Powerful
By Erica /
If you’ve ever followed your heart instead of your head, you aren’t alone. As humans, we act on emotions. As businesses, we can use these emotions to make our marketing more powerful. Relying on emotions has many benefits for humans. If we fear something, we take precautions; if we love something, we embrace it. Fortunately,…
Landing Page Marketing Strategy: 5 Ways Your Business Could Benefit
By Erica /
Today, most of our shopping is done online. Whether your business offers products or services, your online marketing strategy must effectively reach your target audience. Now is the time to connect with potential clients in order to convert their browsing into profits. One excellent way to attract customers is through the use of a professional…
4 Ways to Rescue Your Brand’s Content Marketing Strategy
By Erica /
Your company’s content marketing strategy could make or break your business. Attracting and maintaining customers is essential to your success. If your company is struggling, or could use a boost, the following tips could help rescue your brand. Know Who Your Customers Are Knowing your target audience is key to gaining insight into potential improvements…
What Companies Write Online Content
By Erica /
With the seemingly infinite amount of information available online today, it isn’t hard to imagine that most individuals who are looking for some service or product will search for it on the internet. When they make a choice about where to obtain this service or product from, it’s safe to say that the information provided…
How To Maintain a Good Reputation In Hollywood
By Erica /
The spotlight under which celebrities sit can become a hot seat if their reputation is damaged in the industry. No one knows this better than the likes of Lindsay Lohan, Kanye West, or any number of reality television stars. One celebrity, however, who has mastered the marketing machine, is the newest queen of pop music,…
5 Signs You Need to Outsource Your Content Writing
By Erica /
The content on your blog and website is essential to the success of your business. Fresh and unique content will help you attract and maintain customers, so your revenues can increase. All companies face the same dilemma: How do I attract and maintain a solid customer base? To do so, a business needs a strong…
6 Key Steps to Writing Great Content
By Erica /
Want to create valuable content for your website? Follow these six steps: Step 1: Be Original, Be Clever The only reason we put up with our grandparents telling us the same joke for the tenth time is because we love them. So, if you are going to discuss the same point as someone else, try…
Content Ideas When You’re Drawing a Blank
By Erica /
If you’re experiencing a lack of inspiration when it comes to finding content ideas, use some of the following tips to overcome that writers’ block. Read on to learn great techniques. As a business owner, you know the importance of fresh and unique content. Not only can meaningful blogs and thoughtful articles help you gain…
5 Fundamental Skills Your Content Writer Should Have
By Erica /
Every online business has a purpose, and with that, a bottom line. Whether the bottom line is measured in dollars, views, or subscriptions, every business wants theirs to improve. Hiring effective content writers for your business’ website can, and will, lead to growing your business in whatever sense that is meaningful to you. When looking…
Is Web Content Software Worth the Money?
By Erica /
While it may seem like some software will make the process of adding fresh and relevant content to your website easier, there is no replacement for a live web content manager. Content software may make it easier for you to post content to your website, but adding an article is only one small part of…
Content Development: The Pros and Cons
By Erica /
Developing meaningful content can help you connect with your customers and turn that connection into profits. The process, however, requires commitment to realize increased revenue. Web content development is the process of optimizing your website, social media accounts, and other online sources, in order to increase traffic to your website. By attracting viewers, your company…
Helping Your Website Perform in 2016
By Erica /
Your website an essential tool in your business’s marketing strategy. By increasing the performance of your website, you can expect to see increased sales and a strong customer base. To become successful, businesses must gain and retain customers. This strong customer base will help increase sales and profits for your company. To make this goal…
How Many Keywords Should Be Used in a Blog?
By Erica /
Blogs are important tools for search engine optimization (SEO) purposes. For the best results, content writers use meaningful keywords to attract the most customers and clients. Connecting potential customers with your products and services can seem like a daunting task. If they don’t know that your company exists, how will they find you? One essential…
SEO Articles 101: How to Optimize an Article
By Erica /
Search Engine Optimization, or SEO, is essential to the success of your business. Here, you will learn the basic steps to creating an article or blog post that search engines will love. Search Engine Optimization (SEO), is the process of making your web page, blog, and social media accounts friendly to search engines. Each engine…
The Best Traits for an SEO Content Writer
By Erica /
Hiring an SEO content writer in an essential step for attracting customers to your business. Keep reading to find out how to pick a content writer that will help you enhance your brand. The content of your website is more than just a collection of words, it is an essential tool for attracting and retaining…
Pros and Cons of Buying Web Content vs. Writing it Yourself
By Erica /
As a business owner, you know the many benefits of web content development. Fresh, innovative, organized, and purposeful content will help your company develop a marketable brand. Running your own business means that you must be a jack-of-all-trades. Not only must you focus on providing high-quality products and services, you must also learn how to…
Is Purchased Web Content Worth The Money?
By Erica /
Though developing content for your website can be arduous and time-consuming, you should never fall into the free web content trap. To avoid both the difficulty of creating content and the poor pieces written by free content developers, contact Web Content Development today. We have the experience and knowledge in what paid content versus free content…
What Should A New Website Have
By Erica /
One of the most difficult tasks for business owners is attracting new clients. Even if you already have a customer base, your clientele must expand if you are hoping to grow your business. By partnering with a web content developer, you will increase traffic to your website, helping you gain the customers you desire. Online…
What to Look For in a Content Writer
By Erica /
Every business can benefit from online copywriting, but not every business has someone that can write. More and more consumers are going online to shop, look for reviews or simply to research the organizations they plan to work with, so you can’t afford to not have professional, well-written copy on your website and in your…
What is Copywriting?
By Erica /
If you’ve heard that copywriting can be a great way to make a good living, to enjoy more freedom in your daily life and to exercise your creative abilities, you already have a pretty good idea of the reasons why you might want to explore a career in this field. But what exactly is copywriting?…
How to Improve Your Website’s Content
By Erica /
If you want to rank well in Google search results, you’ve got to have great content. If you want to grab and hold people’s attention when they first arrive at your site, you have to give them great content. If you want to keep them coming back or convince them to make a purchase, you…
10 Steps for Web Copy Writing
By Erica /
If you want your business or organization to get noticed in today’s fast-paced, online world, you have to know how to write. More specifically, you need to know the secrets of writing web copy that will interest your reader and sell your product. Here are the 10 steps you can follow to do just that.…
Google Panda Update Stresses Need for Quality Content
By Erica /
From the point of view of a search engine optimization (SEO) specialist, or the business owner who is working with an SEO, a major goal in online marketing is to achieve the highest possible ranking on Google. How do you get there? A good starting point is to get an understanding of how Google looks…
Why Using Internet Marketing Strategies is Essential to Your Business
By Erica /
In a study titled B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America, we find an interesting set of statistics concerning how common it is to find a content marketer who is actually working with a plan. Only 35% of content marketers say they work from a documented strategy to guide them in their efforts.…
5 Things you Can Do to Improve Your Online Reputation
By Erica /
When you have a meeting coming up with a prospective client or a vendor, what do you do to prepare? If you’re like most people, you spend some time searching the web to find out what you can about the other person. The proliferation of information online has made it possible to very often discover…
3 Uses for Infographics and What They’ll Do For You
By Erica /
We live in a visual society. More than ever before we are communicating to each other via pictures and videos. Social media sites like Facebook are full of photos being liked and shared, and new sites like Instagram and Vine show up every day. What these sites all have in common is a focus on…
What Does A Web Content Provider Do
By Erica /
Sometimes we get so busy that it is nearly impossible to do the basic day-to-day tasks. This is especially true for the vast majority of business owners. Juggling the daily production and client services of your company, as well as the standard administrative duties can be a more than full-time job. This coupled with marketing,…
10 Steps to Remove a Google Penalty
By Erica /
If you have a website for your business or other endeavor and want to get the most traffic possible, you need to rank well on Google. Two-thirds of all internet searches occur on Google, meaning that the majority of all search traffic runs through that search engine. Why is Google so popular? Most people agree…
