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In a $3.8 billion deal, JetBlue agreed to buy Spirit Airlines. This now puts JetBlue on the map as the 5th largest airline in the entire country, the 1st being American Airlines. What does this mean for the airline, and how will this inevitably shift their marketing strategies?  This big move for JetBlue means exponential […]

Dozens of energy drinks have been seen hitting the shelves in the last 10-20 years. Brands like Redbull, Monster, and Rockstar have been named some of the top leading energy drinks on a global scale. However, despite the drinks’ popularity, there’s also been a significant shift in consumer desires and beliefs.  More and more people […]

Contrary to popular belief, blogging is no longer dead. There may be cultural associations linked to the early 2000s when blogging reached peak popularity. However, blogging has not only surpassed its early roots, but it’s also a widely-accepted form of digital marketing.  The Forbes blog has one of the largest audiences on the internet, scaling […]

If you’ve been anywhere near a Netflix account in recent months, then you’re definitely familiar with the groundbreaking series Stranger Things. This sci-fi sensation has become the second show to reach over a billion views on Netflix, skating just behind Squid Games. This record-breaking achievement has created a tidal wave in the marketing world, forcing […]

It was the year 2019. The Chicken Sandwich Wars started with a full-frontal attack. But, this wasn’t like other wars in the past. It was on social media.  These social media conflicts didn’t just ring strong through in the fast-food industry. They garnered nationwide customer and non-customer attention. Not just refocusing our attention to the […]

Beauty brands have transformed how they market their products in favor of more natural and inclusive standards. Today’s top beauty brands are leading the way by emphasizing clean products and personalized beauty. Brands like Kim Kardashian’s Skkn are among the biggest [and newest] names in the industry.  Here are details about how top beauty brands […]

Social media is one of the most powerful marketing tools available to companies in the 21st century. One company that is doing social media right is GoPro. I mean, have you ever seen their feed? And, the best part of it is that the content is created by their customers.   So, how can you, like […]

Poosh is a lifestyle and wellness blog launched by Kourtney Kardashian in 2020. While having a big-name celebrity attached will always help with marketing strategies, this is not the only thing Poosh has going for. And while there are plenty more lifestyle blogs that thrive without celebrity involvement, Poosh has made a splash with it’s […]

The technology industry relies on receiving the most accurate and up-to-date information on what is happening. So, when you log on to TechCrunch you can view stories about various kinds of tech and how it has evolved.  In the digital world,  TechCrunch is the go-to news site for technology. TechCrunch has existed for many years […]

Technological advances like the internet have significantly contributed to market successes in most major industries since the ‘90s. As a result, many companies, including Apple and Google, started as small-scale- groups.  Now they are some of the biggest tech companies in the world. From the beginning, they understood there is no such thing as a […]