Social media has changed the game of product advertisement in ways most can’t really imagine. Typically, when you think of an advertisement, you think of those few inescapable minutes in the middle of your show telling you why Coca-Cola is still relevant. You might also still get those previews at the beginning of Prime Video […]

Summer is right around the corner and many of us are working hard on getting that perfect physique. That’s either trying to slim down for the beach, or just making sure we’ve got the endurance to traverse a crowded boardwalk. During this crunch time, many people have taken to practically living in the gym. Hours […]

Many of us may remember a time when department stores were all the rage. While a few may have withstood the tests of time, other stores, such as Kmart, did not fare so well. At the time of writing this, there are only three Kmart stores left operating in the US. A far cry from […]

The new purchase of Twitter has been on just about everyone’s radar. In one of the Musk-iest moves Elon Musk could have done, he has purchased Twitter with the promise to make it a better space for everyone. While this can be a lofty promise made by many other social media paragons, it’s never entirely […]

SEO – How Can This Benefit You? SEO widens your product, brand, or business’ search ability on the internet. This will put your content’s digital success above your competitors. Eventually, your customer base will increase over time. With markets changing and social media growing we are now truly in the digital age! Everything we want […]

What Is Social Media Management? Social media is one of the top marketing and communication platforms in the United States. Consumers as old as 70 are catching onto the social media craze, with some even hiring their own social media manager. Platforms such as Instagram, Facebook, and Twitter allow users to maintain digital contact with […]

Energy Drinks Brands: Marketing Considerations Marketing for energy drinks varies by packaging, location, and distribution channel (e.g., supermarkets). The packaging for energy drink brands is in bottles or cans. Companies produce these products using their packaging to appeal to a specific consumer base. For example, Monster Energy’s primary customer base is teenagers, extreme athletes, and […]

Mashable is an independent Scottish American news source founded in 2005 by Pete Cashmore. Cashmore founded this website while living with his parents – a real garage-to-founder story. Mashable’s primary focus is on digital culture, social media, and technology. This company has steadily risen to the top with a strong work ethic and making SEO […]

The 2020 Summer Olympics in Tokyo were fairly unique in that they did not actually take place in 2020. When the pandemic forced the International Olympic Committee to postpone the games, they were faced with many challenges. Not the least of those challenges was maintaining awareness and enthusiasm for the rescheduled Olympic games. The result […]

In 2020, Yahoo News joined TikTok. It seems like an odd combination. Yahoo is the old-school, relatively forgotten internet domain from a bygone era in the internet’s young history. TikTok is the trendy social media platform full of short, fast-paced comedy and music clips. Less than a year later, Yahoo News had over 1 million […]