Skip to content
The Pros and Cons of an Email Marketing Strategy
Email marketing remains a cornerstone of digital marketing, offering businesses a powerful way to connect directly with their audiences. Like any approach, it has its strengths and weaknesses. Here, we’ll explore the pros and cons of an email marketing strategy to help you decide if it’s a fit for your business goals. Pros of an […]
5 Different Types of Email Marketing Campaigns to Get More Clients
For many companies, building awareness on social media platforms such as Instagram, TikTok, Facebook, and Twitter is essential for growth. While this may be true, the role of each of these platforms is constantly in flux. Every few years, a new platform emerges, creating a steep learning curve for businesses to climb. In an ever-changing […]
10 Reasons Nike is Scoring with Their Email Marketing
Email marketing can be used to great effect in a number of different ways. At its core, email marketing gives companies a way to stay connected to their customers. It is a tool that can be used to increase sales, improve customer service, and grow brand awareness. Many big-name companies have the resources to perfect […]
Buzzfeed’s Email Marketing: How They Get Conversions
Email marketing is a conversation starter. It facilitates communication between business and consumers and hopefully drives traffic to your website. Businesses need to find the delicate balance between too much and not enough. Content is important, and so is frequency. Open rates can speak volumes about whether your emails are hitting the sweet spot, but […]
Email Marketing 101: How to Build an Organic Email List
When it comes to email marketing, the size of an email list isn’t everything. While a large list can be good, given the right circumstances, it really comes down to quality over quantity. Having a massive list of emails that was purchased from some other company isn’t really valuable if it includes tons of dead […]
Are Email Campaigns Worth the Money
There was once a time when the daily emails that an individual received were fairly limited in quantity. Today, however, spam filters work hard to protect your inbox from literally hundreds of emails. These might be ones you signed up for and the ones that you definitely never wanted. Since most individuals just methodically delete […]