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Pottery Barn’s Seasonal Content Strategy
Marketing strategies come in all shapes and sizes. The promotional materials a company uses can vary based on the type of company, the season, or the company’s goals. All of this is part of a company’s content strategy, and it’s a very important aspect of branding and marketing. There are many unique and colorful examples […]
How to Choose the Best Web Content Provider
While providing consumers with quality web content is definitely critical to your business’ success, it is most certainly not the primary focus of your business’ activities. Not only does this mean that any time spent on creating content for your website is time taken away from focusing on creating and delivering your outstanding products and […]
Ghost Blogging: The Benefits for Businesses and Writers
Today’s tech-savvy environment essentially demands that a business must establish and maintain an online presence in order to be visible to consumers. In fact, many consumers determine whether a business is worth considering based on their online presence. One study has even indicated that eighty-one percent of consumers will conduct online research before deciding whether […]
Website Debuts: How to Ensure Your Content Attracts Followers From Day One
It takes a lot of time and effort to build an effective website, so it’s natural to expect big, and fast, results when you launch it. This means that when you debut your new website, and the content on it, you can track visitors in real-time. It can, therefore, be incredibly frustrating to watch as […]
What to Look For in a Content Writer
Every business can benefit from online copywriting, but not every business has someone that can write. More and more consumers are going online to shop, look for reviews or simply to research the organizations they plan to work with, so you can’t afford to not have professional, well-written copy on your website and in your […]
What is Copywriting?
If you’ve heard that copywriting can be a great way to make a good living, to enjoy more freedom in your daily life and to exercise your creative abilities, you already have a pretty good idea of the reasons why you might want to explore a career in this field. But what exactly is copywriting? […]