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Back to the Basics: The Reasoning Behind Lay’s Potato-Based Rebranding Strategy
Since its founding in 1932, Lay’s has been the quintessential potato chip. The signature bright-yellow bag can be found in nearly every grocery store and gas station across the United States. A key factor of their ongoing success is their rebranding strategy. In particular, they emphasized the use of real potatoes in their products. Unlike […]
From Niche to Notoriety: The Brand Story of Naked Nutrition
The supplement aisle can be quite overwhelming. Bright containers boast promises of “extreme gains” or “miracle recovery,” and their ingredient lists resemble a science project. In 2014, Stephen Zieminski surveyed this environment and pondered: What if simplicity could break through the chaos? This inquiry led to the creation of Naked Nutrition: a brand that stood […]
How Nike’s ‘Just Do It’ Campaign Redefined Brand Storytelling
Since the 1960s, Nike has pushed the envelope on what it means to be an iconic sports brand. Companies around the globe attempt to match their energy and replicate their strategy when it comes to brand storytelling. There’s no better example of brand storytelling than the Nike “Just Do It” campaign. It launched in 1988 […]
How Adidas’s adiClub is Setting the Standard for Brand Loyalty
Brand loyalty is a highly sought-after asset in the marketing world. Businesses from various sectors are continually seeking innovative strategies to keep their customers engaged. Adidas, a prominent name in sportswear and footwear, has elevated loyalty programs with the introduction of adiClub. Thus, establishing a new standard for brand interaction and customer retention. Through this […]
How Trader Joe’s Turns Seasonal Staples into a Cult Phenomenon: The Genius Behind Their Seasonal Marketing Magic
In the retail space, marketing is a foundational pillar of the growth and success of any business. For grocery chains and mom-and-pop storefronts, marketing is critical to compete in the space, retaining loyal customers and drawing in new shoppers. Many think that grocery chains have their marketing strategies down to a science. In reality, though, […]
Future-Proof Your Content: SEO Keyword Research Trends to Watch in 2025
2025 is here, and as marketers, that means one thing — we’re on the hunt for all the latest and greatest SEO trends to keep an eye on this year. Trends like AI drastically changed how we approached SEO keyword research in 2024. Yet, there’s much more on the table in 2025. Let’s explore the […]