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Branding Tradition: A Story About Pizza
How marketing for my family’s pizzeria taught me about authenticity in branding. Several years ago I started helping my father, doing marketing and branding for our family pizzeria. My grandfather started the business back in 1960 and it’s been a well-known and loved staple of the Windber community for 60+ years. The problem? The business […]
How to Know It’s Time to Work with a Brand Consultant
A consultant can be the expert guide you need to map out your brand’s next steps. With the first half of the year behind us, many brand consultants are already implementing strategies to maximize impact during the upcoming holiday season. As consumers shift into ‘back to school’ mode, they’re also preparing for the holiday shopping […]
The Power of Consulting – Do You Need a Brand Whisperer for Your Success Story?
The business world is dynamic, and impressions are crucial to success. For brands that struggle to stay competitive, consulting may be the answer. This blog post will cover everything there is to know about brand consulting, from the process to the benefits. What is Consulting? What’s the Process Like? Brand consulting is a catalyst for […]
The Power of Brand Storytelling in the Digital Realm
Digital marketing is always changing, but one thing has remained a formidable tool in brands’ toolkits – brand storytelling. Weaving narratives together that captivate, resonate, and engage beyond products or services, brand storytelling is an impactful strategy. This blog post will cover how brand narration came to be, why it’s important, and how to create […]
SEO Will Harmonize Your Brand’s Online Presence – Here’s Why
Digital marketing is always changing, and user experience is becoming more and more paramount as technology evolves. As a result, search engine optimization (SEO) has become an increasingly necessary tool for elevating a brand’s online presence. Here’s how SEO marketing can elevate a brand’s online visibility and the services that are included. What Do SEO […]
AI Powered Creativity for Your Brand
When it comes to branding, the launch of artificial intelligence (AI) has been seen by many as a redefining moment in how brands create content and produce storytelling. While there may be a future for AI creativity in brand-making, using it irresponsibly could do more harm than good for a business. Here’s how AI-generated content […]