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Branding

The 5 Elements that Have Made Kylie Jenner Instagram Famous

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With 222 million followers and counting, Kylie Jenner is one of the most influential people on Instagram. As the youngest of the Kardashian-Jenner siblings, Kylie has climbed to the top of the social media ladder and now even has more dedicated followers than her older sister Kim Kardashian. But how has this young cosmetics mogul managed to rule on a popular social media platform where thousands of other influential people also have accounts?

From Reality Star to Cosmetics Queen

Other celebrities and social media influencers could learn a lot by following Kylie and analyzing her rapidly growing fan base. Here are five things that make it work for her that anyone in marketing can replicate.

Dominating on Social Media

It’s not enough to just be famous on one platform to make social media work for you. You must have accounts on all the major platforms so that your customers can find you no matter what social medial outlet they use. 

The Kylie Jenner makeup brand is not just popular on Instagram but also on Snapchat and Twitter. If you have multiple accounts, be sure to keep them updated. And instead of creating generic posts, try to personalize your content and make it all your own.

Focusing on Her Strong Areas

Like her sisters, Kylie has inherited the same fantastic beauty genes. She uses that strength and her amazing fashion sense to boost her Instagram posts. 

Think about your company’s strong areas. Are you eco-friendly? Do you operate a family business? Do you dedicate a lot of time to helping local charities? Take the things that your customers appreciate most about your brand and make most of your posts about those subjects.

Getting Her Brand Out There as Much as Possible

Kylie Jenner Cosmetics is now a well-known brand. Most of that popularity comes from how much Kylie displays her logo and mentions the brand in her posts. 

The more familiar your target audience is with your company’s logo, the more likely they will think of you when they need your products or services. Make it a habit to post images of your logo and mention your brand name often to give your sales a boost.

Always Having Something New and Exciting to Share

There’s never a dull moment with the Kardashian-Jenner family. The exciting posts Kylie creates are one of the reasons she is so popular on Instagram. While your company may not share exclusive photos from Hollywood parties, you can still share new and exciting content about upcoming products or services your brand will soon offer.

Paying Attention to Other Popular Influencers

While you don’t want to copy another social media account, it never hurts to get a few pointers from others who have found success on Instagram. Take the time to look at the most popular posts from other companies in your same industry. What hashtags are they using? Are their captions more professional or written in a friendly tone? Taking the time to learn more about what makes other Instagram influencers so successful is a great way to figure out how to improve your company’s social media status.

Learn How Your Brand Can Become Instagram Famous

The key behind Kylie’s Instagram success is a superior marketing strategy. Here at Web Content Development, we can help your brand rise to superstardom. Gain more likes and exposure on social media platforms such as Instagram, Facebook, and Twitter with our strategies. Get in touch with Web Content Development today to find out about all the marketing services we have to offer. 

Elements of Great Branding Marketing: The Office

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It is worthwhile to take the time and effort that are needed to brand your office correctly. Doing so will positively impact both your employees and any visitors to your business. Unfortunately, this type of market branding is something that a lot of businesses neglect, leaving employees in uninspiring settings. Fortunately, this type of branded marketing is not too difficult.

Define Your Brand’s Values

Before you start doing any interior design work in your office, take a moment to discuss your brand’s values with your design team. Some factors, such as logos, slogans, color schemes, and trademarks, may be obvious, but it can be harder to nail down your business’s personality. To determine what this is, ask yourself what your business helps people accomplish. You should also consider what associations you want your customers to draw from your business. To really get to the core of your brand’s identity talk to your employees. Ask them to think of five words that describe your business and five words that describe its customers. This approach will help you with branding in your market. 

Differentiate Spaces for Clients and Employees

Another important part of market branding has to do with differentiating between those spaces that are for your staff and those spaces that are for your clients. This is important because each group will have a different view of your business. You should also consider the fact that your staff can usually see through the branded marketing that is meant for your clients because they are knowledgeable regarding your business’ daily activities. This is why you will want to have ideas that are appropriate for branding the two different spaces. Doing so will help ensure that you are sending the right message.

Focus on Key Touchpoints

Often, office branding is a balancing act. Be careful not to overdo things here. Instead, focus on those areas where branding in your market will have the greatest impact. When it comes to your clients, this will obviously be the reception area. Make sure that the area clearly states who you are and what you do. From there, think about where the most important areas for your employees are located. Consider what behaviors you want to either encourage or discourage in these areas.

Incorporate Your Products

One of the most effective design tips for most offices is simply to showcase your own products. You will not find anything that will tell your brand’s story better. Taking a moment to think about how you can bring these products to the forefront can really be beneficial when you have clients visiting your office.

Consider Your Office’s Color Scheme

Carefully consider the color scheme you use throughout your office and how it relates to your brand. If your brand’s colors are not too outlandish, you may want to use them to decorate your office. However, if you think that using these colors would be too distracting, choose other, more appropriate colors to decorate your office. For instance, intense colors are not a good choice for employees who do not work well under pressure but plain white walls are a great way to foster creativity.

It takes some thought and effort to be able to do a good job of branding in your office. For help branding your business, contact Web Content Development today.




Whole Foods Market: How They Built a Billion Dollar Brand

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Although it is easy to find organic food today, this has not always been the case. In fact, in the late 1970s, it was extremely difficult to do so. It was particularly hard if you were living in the city. Whole Foods Market saw this opportunity and capitalized on it.

Whole Foods’ Humble Beginnings

In 1978, Whole Foods was founded as a health food store in Austin, Texas. Even then, they understood the importance of creating a strong team and a clearly defined culture. They also understood their target market. These things helped them to create a unique brand. Their purpose was to cater to people who were both health and socially conscious and interested in buying locally grown organic produce.

When Whole Foods first opened its doors, American shoppers were accustomed to having a wide variety of frozen and prepackaged convenience foods to choose from. However, many consumers wanted authentic, locally grown produce. This is something that Mackey and Lawson Hardy not only noticed but decided to use to their advantage. Initially, they opened Safer Way Natural Foods. Later on, this store merged with Clarksville Natural Grocery in 1980 to form Whole Foods Market.

Whole Foods’ Growth

Over the years Mackey and Lawson Hardy remained true to their goal of bringing fresh, locally sourced food to consumers’ tables. This is why, even today, you will notice that Whole Foods frequently rotates its stock based on the season. The sense of authenticity that was created here is something that has been cultivated and reinforced throughout the years.

While it looks like Whole Foods advertises itself with great ease, it has not always been this way. In the beginning, Mackey and Lawson Hardy’s dream was in danger when a catastrophic flood took place in their store and they had no insurance. Fortunately, community members took it upon themselves to help save the store. Doing so helped instill a deep sense of community and commitment to customers in the brand.

What Other Brands Can Learn from Whole Foods

As Whole Foods continued to grow, its marketing continued to focus on expanding upon its original mission of bringing local, organic food to stores where people could easily buy it. It also remained committed to ethical business practices and environmental sustainability. Doing so was important to the brand because these values were important to the customers. Whole Foods also understood that this focus was what differentiated it from the many other grocery stores in the area.

Understanding these things about Whole Foods is important for any business that wants to learn how to properly scale themselves. Whole Foods has always had a strong culture and trusted team that they rely on to help them be successful. Their culture and team have been a key element for Whole Foods to overcome many setbacks over the years, such as the flood that almost destroyed them in the beginning.

The fact that Whole Foods was able to find a growing niche, then target it in a unique and valuable way, was also a great asset to them as a brand. Whole Foods understood their market and had a truly unique vision for it, one that was unheard of when this supermarket first opened its doors. This is something that every brand should do today: find an opportunity, identify its issues, then make sure they solve the issues in a better way than their competition.

Start Your Niche Today

There are still many opportunities for brands to capitalize on niches today. If you need help with your marketing efforts, contact Web Content Development today.



Nike, Adidas & Underarmour: Whose Content Strategy is More Effective?

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Three main sports brands are competing for their share of the market today. Each of these companies is using a different content marketing strategy to do so. This may leave you wondering whose content strategy works best. To determine this, we must first take a look at each brand’s strategy.

Nike

Nike has a great content strategy that appeals to a broad audience. Their branding of “Just do it” encourages people to achieve greatness by pursuing their dreams. Nike continually uses this campaign, regardless of what products they are showcasing or what social media platform they are using.

One of their recent YouTube videos helped to reinforce this. This video featured a man engaged in a variety of different sports and physical activities. This video did a great job of reinforcing their brand image: that they can supply you with athletic footwear to wear regardless of the sport you choose to engage in.

It also helps that Nike incorporates the latest in fashion trends in all of their shoes and merchandise. They take advantage of the fact that people want to look good while engaging in sports. This approach helps them be a part of the mainstream consumer crowd.

Adidas

Adidas seems to have learned something from Nike in that both of their content strategies are somewhat similar. The one thing that sets them apart is the fact that Adidas focuses heavily on the game of soccer and has created a lot of apparel and accessories for it.

At one time, Adidas tried to also cover basketball. Unfortunately, their top two sponsored players, Derrick Rose and Dwight Howard, have had many injuries that led to disappointing seasons. While these players were originally seen as among the top 5 best players in the NBA, this is no longer the case. This unfortunate turn has also brought down the Adidas name in terms of basketball.

Not only has Adidas scaled back their marketing efforts in regards to basketball but they have also moved outside of the sports world. They have created a new shoe that is almost completely made from ocean plastic. In doing so, they are hoping to target “green consumers.” They are also working on other initiatives to win over more socially conscious folks. For example, Adidas is opening a new factory to bring new jobs to Detroit, Michigan.

Under Armour

Another sports brand that has become heavily niched is Under Armour. When you think of this brand, you probably think of high school football. However, they are also trying to follow Nike’s lead and become a brand that people in a wide variety of sports can depend on. As such, they recently signed NBA superstar Stephen Curry in hopes of expanding into the NBA scene. They hope to pick up where Adidas left off. 

Under Armour’s main marketing message is one that they hope will “pump up” their viewers, getting them motivated to engage in competition. Therefore their advertisements have a gritty tone that provides their audience with a glimpse into motivational training or a look at an important moment in a game.

Conclusion

When it comes to content strategies, each brand will do things differently. What works best for one may not work so well for another. Each of these brands also has something that they can teach us. If you are ready to put your content marketing strategy to work, contact Web Content Development.

 


Marketing Positivity: These TikTok Accounts are Doing it Right

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There are a lot of brand opportunities available on TikTok today. With more than 500 million people using the platform, creating videos with special effects should be a part of your marketing strategy. This is especially true when you want to reach out to Gen-Z. Here is what you can learn from some companies that are using TikTok for maximum impact.

Chipotle

This popular Mexican restaurant has managed to get over 55,000 fans on the platform. These fans are not only watching what the restaurant is posting but they are actively engaging in their posts, too. In fact, as part of their TikTok marketing, they have managed to have one of their challenges go viral. This was Chipotle’s #GuacDance Challenge in which people posted themselves dancing with avocados. Not only did this help them advertise their free guacamole but it also was a funny, musical way of getting people to engage with their brand.

Elf Cosmetics

One of the most influential marketing campaigns on TikTok is by Elf Cosmetics. It had people use the company’s original song “Eyes, Lips, Face” along with the brand’s hashtags. This challenge was picked up by numerous influencers, which spurred celebrities to get involved, too. In doing so, the brand’s song was able to go viral on this platform. It also went viral on Instagram and YouTube. The reason for such success is that Elf Cosmetics promo song to feel as though it belonged to TikTok. This tactic helped them become one of the first brands to be successful in advertising here.

Converse

Another brand whose marketing strategy capitalized on its use of Tik Tok hashtags is Converse. They have frequently asked their users to participate in a variety of challenges whereby they created user-generated content that is related to a specific theme. For instance, in one of their marketing campaigns, Converse asked their users to customize a pair of sneakers and then use the hashtag #ConverseAllStar to share their creations. By taking the time to niche down and center on artists, Converse was able to generate over 54 million views with this campaign alone.

Fenty Beauty

As one of the very first brands to create a “collab house,” which is a place where social media influencers live and work together, Fenty Beauty was able to take their Tik Tok marketing to the next level. They have their very own group of TikTok influencers who post fun, subtly-branded content for them. This has saved them a lot of money when it comes to advertising because they have not needed to run any paid media to promote their brand.

Gymshark

By treating Tik Tok as a separate, independent, social media platform, Gymshark has been able to create unique content that appeals to this user base and the content style that its algorithm favors. They have done a lot of challenges throughout their time on this platform. For instance, their most notable challenge is the “Stand Up Challenge” in which Demi Bagby, a popular TikTok influencer, was able to get Gymshark’s hashtag over 280 million views. This was mainly because users enjoyed recreating the brand’s original video.

Conclusion

There is a lot that you can learn from what these brands have done to make TikTok a platform that is worth including in their marketing plans. These are things that you can do for your brand as well. So, now that you know what some brands are doing to succeed on TikTok, isn’t it time you engage this platform as part of your marketing strategy? To get started, contact Web Content Development today.

 


Brand Strategy: Monster Energy Drink

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“Unleash the Beast.” If I asked whose slogan you thought that was, I am sure many would say Monster energy right off the bat. Why is this? What makes it stand out? This particular energy drink is unlike any other. It has a following of people who love it. Read below to learn how this drink found its followers through its unique brand strategy.

What is a brand strategy?

According to AYTM.com, “A brand strategy is a long-term plan for the development of a successful brand to achieve specific goals.” 

This means that a well-defined and executed brand strategy should affect all aspects of a business. It should directly connect to consumer needs, emotions, and competitive environments. It also involves how consumers perceive a brand. A brand should strive to create a base of consumers that, in turn, will support the brand in their own lives.

Monster’s Brand Strategy

Monster’s brand strategy focuses on teens and youths as its main market. Monster reaches out to and has directed most of its marketing to its core market of males ages 18 to 32.  With such a young core consumer base, Monster energy drink marketing focuses on youth themes and strategies such as extreme sporting events and lifestyles like skateboarding, motocross, and surfing.

The most current trend in energy drinks marketing is from its users. The internet has played a huge part in the strategy as Monster has become the “gamer drink.” Their dangerous image, dark packaging, and oversized cans have created a strong persona in the growing energy drink market. With its unusual packaging, Monster creates an immediate synergy between its consumers and the company.

No Brand Media

How does a brand grow without spending a dime on advertising? By converting their target market into fans who influence and recruit their friends! Monster’s success lies in its ability to get the right people who bring the right energy. This isn’t the brand that will be presenting flowers and sugar anytime soon. By creating an ecosystem where their product is the center of all movement, Monster has sent the idea of “if you like it, great! If not, maybe your friend will let them try it.”  

The Monster ecosystem is based on motorsports, action sports, e-gaming, and punk rock scenes. This market is similar to Red Bull’s market, but Monster brings a more aggressive, rebellious, and edgy personality to life. By being the angsty teen of the energy drink world, there is something “cool” about drinking one. In turn, this makes the client feel like they are choosing to be edgy. By allowing their fans to create the advertising, Monster’s image is what their community makes it.  Monster can stand on its own because the consumers believe in the product.

Learn More About Trends and Internet Content

At Web Content Development, we know that creating a brand strategy can seem like a heavy task, especially if you are beginning. Our passion is helping you understand and connect with the community you fit best. Give us a call today at (800) 316-9664 to set up an appointment and learn how you can become a staple in your community.

 


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