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How Coppertone’s Branding Strategy Made it a Leader in Sunscreen Industry
What is Branding? Consumers differentiate one brand from another based on the information they receive from a branding strategy. They look at the company’s products, services, and reviews. The brand represents what a consumer can expect from the company regarding quality and performance of the products or services rendered. A company’s brand involves much more […]
KFC’s PR Crisis: Reputation Management Warning Signs
Does everyone hate your company and you don’t know why? No, probably not. That may be a bit extreme. However, there are probably some negative reviews floating around online. Reputation management determines if those reviews make or break a brand. Reviews that could be damaging your company’s online reputation. Maintaining your online reputation is a […]
How Top Apparel Brands H&M and Lululemon Fixed Their Damaged Reputations
The apparel market is a difficult business arena: as many as 75 million competitors, a history of astronomical waste, and the constant battle over inclusion. Since so many voices interact with fashion brands on a regular basis, a PR-crisis can quickly take on a life of its own: broadcast across social media, re-tweeted and re-shared […]