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Slaughter Your Thirst: Inside Liquid Death’s Daring Marketing Strategy
Liquid Death, a canned water, isn’t just water! It’s a rebellion in a can. Impressively, this bold brand, valued $1.4 billion, has redefined hydration through a marketing strategy, using skull-adorned aluminum cans which definitely stand out. The blending of viral social media campaigns, punk rock attitude, and a bold commitment to sustainability has transitioned Liquid […]
Content Creation Trends to Watch in 2025: What’s In and What’s Out — Lessons from Canva’s Strategy
In 2025, content creation reigns supreme. When it comes to engaging with an audience, creating a strong brand reputation, and communicating how a business can solve pain points in unique, creative ways. If your brand hasn’t fully shipped content creation, the time is now. This post highlights all the content creation trends we’re seeing in […]
How Starbucks, Dunkin’, + Caribou Coffee Are Using Fresh Branding with New Menu Items
How do the nation’s largest coffee shops keep things both fresh and consistent? Consumers return to their favorite cafes and restaurants every day because of trust and familiarity. But these businesses also need to periodically update their menus to provide new experiences for their customers. This requires a bit of a balancing act between what […]
How Marketing Helped Apple to Achieve International Success
Apple has been a trailblazer in the technology industry since it was founded in 1976. It has been making strides that brought us some of our favorite computers today. From the minds of Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has grown into one of America’s five largest information technology companies and one of […]