Apple has been a trailblazer in the technology industry since it was founded in 1976. It has been making strides that brought us some of our favorite computers today. From the minds of Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has grown into one of America’s five largest information technology companies and one of the largest in the world. Although its innovation in consumer and personal technology has been amazing, its marketing strategies have been a strong asset. There are people who still remember its iconic commercials today. And even some companies have replicated these iconic commercials. These iconic marketing strategies have propelled Apple into a multi-million dollar company. And it is a company that has made its mark on the world, the future, and beyond.
The Value of Simplicity
One thing that always leaves Apple consumers wanting more is the simplicity of its products. People often think of the physical design of their phones or iPads. However, they may forget the actual function of these devices. Many consumers don’t want to hear about the long list of gadgets and gizmos inside the product; they let the product do the talking for them. Even in Apple commercials, the voice-over usually does not speak much because the product grabs the viewer’s attention. This tradition of keeping it simple works well for Apple because the anticipation of getting an Apple product keeps the customers coming back for more.
Connecting with the Community
Another successful marketing strategy that Apple uses relies on the very people who buy its products. The Apple community has a strong commitment to the company and its products. Often, these consumers will convince others to buy Apple products because they simply love the products that much. Even when the company has launch dates for new devices, the community usually adds hype and anticipation along, making people want to buy more of what Apple has to offer. This successful relationship with its consumers has kept the company in business for so long. Growing a strong, dedicated consumer base can be important for companies trying to establish a business.
Painting a Picture
Apple’s success also comes from how it chooses to market its brand. For instance, Apple excels at creating an emotional experience that consumers will remember for years to come. One of the best marketing examples is Apple’s Silhouette iPod advertisement campaign from the early 2000s. Although very simplistic, the upbeat music and the dancing people against bright backgrounds created an image: owning an iPod meant great music. Also, this product enabled people to have a unique experience. It became more about buying the experience than the product. Furthermore, this strategy was what made the iPod so successful when it first launched. The visual experience that people get from watching an Apple commercial can almost make people forget the price tag that comes along with it.
Apple’s ever-growing success from its product sales over the years are proof that its marketing and branding strategies are some of the best in the industry. It has proven time and time again that it knows how to sell a product and how to keep customers coming back for more.
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