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How Brands Like Delish Came Out on Top With Successful Easter Marketing Campaigns

Successful brand marketing campaigns mean you must work smarter to ensure that your strategy creates customer engagement in more places and more frequently.  This can be challenging because of the rapid growth in marketing channels. For instance, when planning a campaign, you’ll need to consider your website, social media, e-tailers, in-store, and SEM or traditional advertising.  You will also need to rely on a vast network of partners and technologies to launch your creative marketing strategy, distribute promotions, and introduce your products.  So, with this in mind, let’s take a look at how social media helped some companies come out on top with their Easter marketing campaigns.  

Don’t Put All Your Eggs in One Basket

The National Retail Federation predicted that about $18.2 billion would be spent this year by consumers for Easter-related shopping.  Companies who want to get their fair share of this “golden egg” will need a well-crafted strategy that encompasses all marketing channels.  One way to begin is to partner with a marketing agency to develop a long-term campaign that will keep customers coming back for more. A company should also be aware of the current internet trends that are driving up profits for thousands of brands today.  

Keeping tabs on internet trends is vital to helping build a creative campaign.  Here are a few examples of how trends on social media can put your company at the top of the list.  The key is to take advantage of the diverse collection of sites and not put all your eggs in one basket, so to speak.  

  • According to NewsWhip.com, pre-holiday customer engagements on Facebook were about 1 million and grew to beyond 12 million as Easter neared.  The top pages were CakesandCookieWorld with 1.4 million engagements. In second-place, Delish.com had 1.2 million engagements. RealHouseMoms.com was in 10th place with 185,000.
  • On Pinterest, craft-oriented engagements increased to 350,000 more than in the months before Easter.  
  • On Instagram, Jamie Oliver’s place enjoyed more than 651,000 customer interactions, as Tastemade came in second with 174,432.

Monitoring Internet Trends

NewsWhip is a company that monitors Internet trends in real time for various brands.  They also took a look at Easter-related stories on social media and found some impressive results.  The top stories included “19 Things to Give Up for Lent that Aren’t Chocolate,” with over 383,000 customer interactions and also “The Best Thing to Give up This Lent is Plastic, Not Chocolate”, with over 337,000 interactions. Additionally, they found some content with a more religious tone such as “Why Does Lent Last 40 Days?” and “Here’s Why Catholics Don’t Eat Meat On Fridays During Lent.”  

In addition to their social media campaign, Delish.com began publishing Easter-related content on their website. This begins several weeks before the Easter holiday.  They offered some rather creative and unique recipes that were targeted to the Cadbury Creme Egg fans. Some of the recipes we found on the site included Cadbury Egg Pizza, Cadbury Egg Burgers, and many more.  They definitely set a high bar for creativity.

Let the Experts Create Your Marketing Campaigns

All in all, brand marketing on social media is an effective strategy. It can easily be the driving force of a successful campaign.  But, it takes planning, creativity, hard work, and savvy. That’s why you need a creative branding agency to help launch a strategy that prioritizes brand awareness and customer loyalty.  

Our team is a diverse collection of experts such as designers, strategists, copywriters, developers, and more.  We work together to provide the best results for your brand with personalized services that will make your brand memorable.  For more information about our broad range of services, please visit our website or give us a call today.  

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.