Successful brand marketing today means you must work smarter to ensure that your strategy creates customer engagement in more places and more frequently. This can be challenging because of the rapid growth in marketing channels. For instance, when planning a campaign, you’ll need to consider your website, social media, e-tailers, in-store, and SEM or traditional advertising. You will also need to rely on a vast network of partners and technologies to launch your creative marketing strategy, distribute promotions, and introduce your products. So, with this in mind, let’s take a look at how social media helped some companies come out on top with their Easter marketing campaigns.
Don’t Put All Your Eggs in One Basket
The National Retail Federation predicted that about $18.2 billion would be spent this year by consumers for Easter-related shopping. Companies who want to get their fair share of this “golden egg” will need a well-crafted strategy that encompasses all marketing channels. One way to begin is to partner with a marketing agency to develop a long-term campaign that will keep customers coming back for more. A company should also be aware of the current internet trends that are driving up profits for thousands of brands today.
Keeping tabs on internet trends is vital to helping build a creative campaign. Here are a few examples of how trends on social media can put your company at the top of the list. The key is to take advantage of the diverse collection of sites and not put all your eggs in one basket, so to speak.
- According to NewsWhip.com, pre-holiday customer engagements on Facebook were about 1 million and grew to beyond 12 million as Easter neared. The top pages were CakesandCookieWorld with 1.4 million engagements. In second-place, Delish.com had 1.2 million engagements. RealHouseMoms.com was in 10th place with 185,000.
- On Pinterest, craft-oriented engagements increased to 350,000 more than in the months before Easter.
- On Instagram, Jamie Oliver’s place enjoyed more than 651,000 customer interactions, as Tastemade came in second with 174,432.
NewsWhip is a company that monitors Internet trends in real time for various brands. They also took a look at Easter-related stories on social media and found some impressive results. The top stories included “19 Things to Give Up for Lent that Aren’t Chocolate,” with over 383,000 customer interactions and also “The Best Thing to Give up This Lent is Plastic, Not Chocolate”, with over 337,000 interactions. Additionally, they found some content with a more religious tone such as “Why Does Lent Last 40 Days?” and “Here’s Why Catholics Don’t Eat Meat On Fridays During Lent.”
In addition to their social media campaign, Delish.com began publishing Easter-related content on their website for several weeks leading up to the Easter holiday. They offered some rather creative and unique recipes that were targeted to the Cadbury Creme Egg fans. Some of the recipes we found on the site included Cadbury Egg Pizza, Cadbury Egg Burgers, Cadbury Eggs Benedict, and many more. They definitely set a high bar for creativity.
Let the Experts Create and Execute Your Next Marketing Strategy
All in all, brand marketing on social media is an effective strategy that can be the driving force of a successful campaign. But, it takes planning, creativity, hard work, and savvy. That’s why you need the expertise of a creative branding agency such as Web Content Development to help you launch a strategy that will ensure brand awareness and customer loyalty.
Our team is a diverse collection of experts such as designers, strategists, copywriters, developers, and more. We work together to provide the best results for your brand with personalized services that will make your brand memorable. If you would like more information about marketing strategy or our broad range of services, please visit our website or give us a call today.