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Mashable’s Copywriting Services: How They Became a $30 Million Biz

Mashable is an independent Scottish American news source founded in 2005 by Pete Cashmore. Cashmore founded this website while living with his parents – a real garage-to-founder story. Mashable’s primary focus is on digital culture, social media, and technology. This company has steadily risen to the top with a strong work ethic and making SEO copywriting services work for their brand. How? Let’s find out.

What Are SEO Copywriting Services? 

Let’s start with the basics. SEO stands for “search engine optimization.” Search engine optimization is the use of specific keywords to make your content stand out to search bots. These bots forage the internet on behalf of a major search engine, compiling all their data into an index. Additionally, this index creates an algorithm, which is what determines what articles are at the top of a search results page. 

SEO copywriting services include having a copywriter create content for your brand or website. The goal is to optimize the brand. The copywriter will incorporate the right keywords, thus allowing your content to be seen at the top of search results pages. 

How Is That Different from Website Copywriting Services? 

Copywriters write blogs, articles, sales copy, and web-page content based on what you produce. Once you contract the service of a content development team, a marketing strategy generates that is geared towards brand growth. Copy is produced regularly for your brand with this strategy in mind.

Copywriters’ main goal is to bring readers in for the next steps. They write to attract leads and ultimately sales. Their writing is in a manner that makes your product appealing to those who find it, creating an aspiration to obtain it. 

How Did These Strategies Work for Them?

Mashable’s founder, Pete Cashmore, has four strategies that work for him as the brand grows. He knew to create content (e.g., blogs and videos) and generate engagement and interaction with this content. In addition, he promoted his brand through interviews. 

To create content, Cashmore focused on blogging regularly. He was posting two or three blogs per day on his website. Unplanned, this also took place at the beginning of the technology age. He put focus on the amazement of the internet nearly all day, every day. Cashmore was publishing the most recent news quickly. As a result, this strategy was a driving force behind two million followers within Mashable’s first 18-months. 

As the Audience Expanded:

Once Cashmore’s blogs began to generate more digital attention he expanded to videos and informational pieces. Digital followers did not only want to see his thoughts on the rise of the technology age. After hitting two million followers Cashmore hired an editorial staff, increasing content production to seven to 15 articles daily. 

Cashmore obsesses with generating numbers. He knew his content would generate these numbers, eventually putting Mashable onto the map. From the start, Mashable’s goal has been to display the importance of the then-internet moguls, such as MySpace. 

Social and digital media is more so about asking a question versus answering one. The question generates conversation (engagement and interaction) not only to the topic but to the author or source of said topic as well. 

The End Goal:

In conclusion, copywriting services produce with three goals in mind: gain viewership, gain customers, and gain profits.

This is where the team at Web Content Development can help you! It is our passion to assist other professionals’ market and sell their brands. We will work with you to curate content that is sure to be exactly what your consumers are looking for. Contact us today to schedule an appointment to see how we can fit your needs.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.