Today it is a well-known fact that many individuals search for answers and solutions through the internet. This is what can lead them into buying products or services from specific businesses, which is why businesses must establish and maintain an online presence. However, simply having a beautifully designed and informative website is not enough–one has to draw users to it.
When it comes to building and maintaining a successful website, SEO is definitely very important. SEO professionals will often maintain that a business’ web content should be optimized at all times and that SEO should never really be overlooked. However, when it comes to website success, few marketing professionals would dare argue the fact that it is the web content itself that is most important. In fact, web content is so very important to a business’ online success that there are some occasions when it should rightfully be prioritized over SEO.
5 Reasons to Prioritize Web Content
While SEO should never be entirely ignored or discarded, consider the following five times it should be set aside in favor of your web content:
- When your web content is discussing a new trend. New trends give businesses the opportunity to share their vision and expertise with readers, but they also bring new keyword phrases that may not have any or very much detectable search volume at present. What this essentially means is that initially, your content may have little or no SEO value, but when the trend hits the mainstream you will be highly rewarded for your content-first approach when the new keyword phrase slowly gains interest and momentum.
- When the keyword phrase is rarely searched for. Writing content simply to insert specific keywords is always a risky business, as you risk alienating the very people you seek to convert. It is even riskier if few people actually search for the keyword phrase or phrases you are using.
- When the keywords or keyword phrases you desire to use are just too competitive to give you an edge. There is no arguing the fact that some keywords and keyword phrases are searched far more often than others. However, you may discover that the results offered for these keywords and keyword phrases are for competitors that are five, ten or even more times the size of your own business. It is therefore not entirely realistic to try and match this competition. Instead, you should accept your competitive position as it stands and find keywords and keyword phrases that are more suitable.
- When you consider that website visitors are coming from various sources, not just because of SEO. If your website content is high-quality, engaging and satisfying, it can draw people in through many different ways, including website navigation, email marketing, social media, shared links, media relations, paid media and much more. If the majority of your traffic comes from other various sources and your website is doing well, there is no reason to be frenetic about SEO.
- When you already rank high on search engine results. If your website and web content already ranks high for searches of certain keywords and keyword phrases, why focus all your attention, energy and effort on making sure your new web content also always scores well for those same keywords and keyword phrases? Instead, you can focus more on expanding your web content variety which may very well expand your audience by reaching out to new readers.
When it comes to building and maintaining a website’s success, it is important to recognize that SEO may be important, but web content is king. Ultimately, you want web content that will attract positive attention, provide value and be shared. Sometimes this means that you need to focus on SEO, while other times it means that you need to simply focus on the content itself.