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Branding Tradition: A Story About Pizza
How marketing for my family’s pizzeria taught me about authenticity in branding. Several years ago I started helping my father, doing marketing and branding for our family pizzeria. My grandfather started the business back in 1960 and it’s been a well-known and loved staple of the Windber community for 60+ years. The problem? The business […]
Unlocking Your Brand’s Potential: What to Expect from Expert Consulting Services
Running a business is not easy. Keeping up with the day-to-day demands of your company is a full-time task. This seldom leaves time for other priorities, like marketing strategies and market analysis. Yet, if you want your business to flourish, marketing insights are often an essential ingredient. For business owners lacking the time, expertise, or […]
Beyond the Likes: Elevate Your Brand with Tailored Social Media Management Solutions
In today’s digital landscape, having a social media presence is critical, not optional, to any company’s success. Regardless of industry or sector, a brand’s social media platforms can build brand awareness, connect with its target audience, and drive sales. Curious how you can set your brand apart from the competition on social media? Let’s talk […]
The Power of Consulting – Do You Need a Brand Whisperer for Your Success Story?
The business world is dynamic, and impressions are crucial to success. For brands that struggle to stay competitive, consulting may be the answer. This blog post will cover everything there is to know about brand consulting, from the process to the benefits. What is Consulting? What’s the Process Like? Brand consulting is a catalyst for […]
The Importance of Establishing a Resonant Brand Identity
Businesses are a dime a dozen. There is always a new company being established that offers the same or similar products or services. So, what does a business do to ensure success in a sea of competitors? To establish a successful business, you must create a solid foundation. Even more than that, a business must […]
Understanding Disney’s Mastery of Brand Awareness
What comes to mind when you think of the word “Disney”? There could be any number of images, ideas, or feelings conjured up by the Disney name, from Mickey Mouse to Cinderella. Everybody has a strong connection to the Disney brand, and that’s no coincidence. Disney has grown into one of the largest names in […]