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Brandless: How Amazon, Apple, and Google Developed Their Brand
Technological advances like the internet have significantly contributed to market successes in most major industries since the ‘90s. As a result, many companies, including Apple and Google, started as small-scale- groups. Now they are some of the biggest tech companies in the world. From the beginning, they understood there is no such thing as a […]
Brandless: Why They Didn’t Make it, and What We Can Learn From This?
The initial idea sounded good. Skip the branding and the inherent costs involved, and offer DTC products at a flat-rate. Brandless, launched in 2017, promised to ‘shake-up’ the packaged goods industry by skipping the expenses of brand-marketing. The company offered essentials like groceries and home goods. Each product was priced at a flat rate of […]