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5 Examples of Great Marketing Starting with the Bulova Watch 

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In marketing, like anything else, it’s helpful to learn by example.  When we see other business marketing strategies that work, we can base our own company’s plan on it.  Having marketing examples gives us a starting point so we aren’t reinventing the wheel every time we have a new product or service to advertise.  Here are five marketing examples that have been great successes for their companies.

The Bulova Watch

In 2013, Bulova started a three-year partnership with Manchester United, the English soccer team.  This marketing strategy increased recognition of the Bulova watch all over the world, as the sports team has fans everywhere.  The business marketing plan included ads on the radio, TV, and online.  All of the players and coaches got custom watches.  Timepieces with the Manchester United logo were also available for fans to purchase.

This example of marketing plan success shows us how powerful partnerships can be.  Connecting your brand with another can be beneficial for both companies.  It gives everyone more attention and new customers, therefore growing your business. 

Coca-Cola 

While the soft drink company has had marketing disasters in the past, they have also had many successes.  One such campaign is Share a Coke.  This business marketing strategy involved printing names on all of Coca-Cola’s bottles and cans.  The personalization caught people’s attention.  It encouraged consumers to search for their own names and buy Coke for friends whose names they found.  Finding a way to connect with your clients like this is a great way to bring in more revenue. 

John Deere 

This company was ahead of the game when it comes to content marketing.  John Deere started producing their own publication, The Furrow, all the way back in 1895.  It was a place for customers to read about topics relating to the business and feel confident in their expertise.  It still exists today as an online publication.  This is one of the first marketing examples that shows the importance of creating useful content for your clients.  Your customers should regard you as the expert in your field and be able to come to your website for information.

Old Spice 

You’ve probably seen at least one Old Spice commercial that you remember clearly.  The company has a great marketing team that comes up with odd premises for their ads.  Because the commercials are so weird, people talk about them.  It just goes to show how big of a difference uniqueness can plan in business marketing.  You want your advertisements to be eye-catching and memorable, something that people will recall later when they need your product or service. 

Charmin 

Charmin also has strange and funny commercials, but that’s not why we included them in this list of marketing examples.  The company also has its own app called Sit or Squat that helps people find clean public restrooms.  This fits in perfectly with Charmin’s brand while also providing helpful information to its customers.  With business marketing in the digital age, just having good ads is not enough anymore.  People connect to relevant content that they can access whether or not they are paying you.  Odds are, though, that those who come to you for information will soon be customers coming for services.

Need Help with Business Marketing? 

Looking at marketing examples is beneficial, but it can still be overwhelming to come up with a strategy on your own.  Web Content Development is here to help.  We pride ourselves on our ability to make a successful marketing plan for any company.  Call (800) 316-9664 to learn more. 

5 Business Marketing Moves That Made Puma One of the Fastest Growing Companies in the World

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Puma is a German company, founded in 1948 by Rudolf Dassler. It currently operates on a multinational level. However, Puma was born when Dassler and his brother began their own footwear company in 1924. Puma has maintained growth since the beginning and is now among one of the fastest-growing companies in the world. In just 67 years, Puma has employed 12000 workforces that span across the globe, reaching more than 45 nations. What makes Puma a marketing powerhouse and how has the company grown so quickly? Great business marketing! Here’s a look at how. 

Puma’s 3 Segmentation strategies

To increase profitability, a business should find a target market or maybe multiple target markets. Imagine how difficult it is to sell diapers or baby clothes when advertising is tailored to appeal to athletes. It would make much more sense to appeal to parents, right? It is also beneficial to cater to the needs of this target market. If the target market for an automobile company is buying more pickup trucks, it wouldn’t make much sense to make and advertise sedans. Instead, the company would be better off making and advertising trucks. Segmentation helps achieve this reciprocity between the target market(s) and the business. Think of it as each ‘segment’ of the market getting its own, unique, product and marketing strategy. Puma uses three different segmentation strategies.

  1. Demographic: This type of segmentation splits up the population according to age, stages in life, gender, income, religion, race, and nationality. Each of these creates a niche group for targeting.
  2. Geographic: Geographic segmentation is fairly straightforward. The population is split according to location, language used, and ideologies that coincide with different people groups across the globe.
  3. Psychographic: This form of segmentation takes into account lifestyle and activities, interests, and psychological aspects of the consumer and their purchasing habits and behaviors. 

Puma utilizes these three forms of segmentation to create target markets in an otherwise overwhelming population of consumers. Segmentation is, however, only the first step in Puma’s business marketing plan. After segmentation, the next step in marketing is targeting. 

Targeting Strategies

Different groups of people buy products in many different ways and for many different reasons. Therefore, advertising and product development should evolve alongside each group. After noticing trends or patterns in market ‘segments’, tailor advertisements and product development to each group respectively. Simplistically; Puma sells more soccer cleats to certain ‘segments’. Therefore, those particular segments will see more advertisements for soccer cleats. Also, you must keep the segments informed of new cleats and soccer-related products.

Positioning and Recognition

‘Positioning’ refers to the place that a brand or company holds in the consumer’s mind. When you think of a quality computer, what brand comes to mind? How about a cheap and affordable computer? Quality products hold a reputation in the consumer’s mind, and this takes specialized marketing and then, ultimately, a quality product to back it. Puma has fought for and earned its reputation as a provider of quality athletic wear. This ‘brand positioning’ is the goal of rigorous marketing strategies.

Creating Successful Business Marketing Like Big Brands Such as Puma

These 5 elements set Puma apart from their slower-growing competitors. They can be achieved by any business. These strategies can also be applied to small business marketing schemes. Though flooded and quite overwhelming, the internet can be a great place to learn about a product market and employ the right targeting practice. To learn more about how to target the market for your small (or large) business, click here.