In marketing, like anything else, it’s helpful to learn by example. When we see other business marketing strategies that work, we can base our own company’s plan on it. Having marketing examples gives us a starting point so we aren’t reinventing the wheel every time we have a new product or service to advertise. Here are five marketing examples that have been great successes for their companies.
The Bulova Watch
In 2013, Bulova started a three-year partnership with Manchester United, the English soccer team. This marketing strategy increased recognition of the Bulova watch all over the world, as the sports team has fans everywhere. The business marketing plan included ads on the radio, TV, and online. All of the players and coaches got custom watches. Timepieces with the Manchester United logo were also available for fans to purchase.
This example of marketing plan success shows us how powerful partnerships can be. Connecting your brand with another can be beneficial for both companies. It gives everyone more attention and new customers, therefore growing your business.
While the soft drink company has had marketing disasters in the past, they have also had many successes. One such campaign is Share a Coke. This business marketing strategy involved printing names on all of Coca-Cola’s bottles and cans. The personalization caught people’s attention. It encouraged consumers to search for their own names and buy Coke for friends whose names they found. Finding a way to connect with your clients like this is a great way to bring in more revenue.
This company was ahead of the game when it comes to content marketing. John Deere started producing their own publication, The Furrow, all the way back in 1895. It was a place for customers to read about topics relating to the business and feel confident in their expertise. It still exists today as an online publication. This is one of the first marketing examples that shows the importance of creating useful content for your clients. Your customers should regard you as the expert in your field and be able to come to your website for information.
You’ve probably seen at least one Old Spice commercial that you remember clearly. The company has a great marketing team that comes up with odd premises for their ads. Because the commercials are so weird, people talk about them. It just goes to show how big of a difference uniqueness can plan in business marketing. You want your advertisements to be eye-catching and memorable, something that people will recall later when they need your product or service.
Charmin also has strange and funny commercials, but that’s not why we included them in this list of marketing examples. The company also has its own app called Sit or Squat that helps people find clean public restrooms. This fits in perfectly with Charmin’s brand while also providing helpful information to its customers. With business marketing in the digital age, just having good ads is not enough anymore. People connect to relevant content that they can access whether or not they are paying you. Odds are, though, that those who come to you for information will soon be customers coming for services.
Need Help with Business Marketing?
Looking at marketing examples is beneficial, but it can still be overwhelming to come up with a strategy on your own. Web Content Development is here to help. We pride ourselves on our ability to make a successful marketing plan for any company. Call (800) 316-9664 to learn more.