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The Fenty Effect: How Radical Inclusivity Became a Mandatory Multi-Channel Marketing Framework
When Rihanna first launched Fenty Beauty in September of 2017 with an unheard of 40 foundation shades, the cosmetics industry felt a massive shift. Almost overnight, legacy beauty brands that had historically ignored diverse skin tones rushed to expand their product lines. This reaction, quickly named “The Fenty Effect,” did far more than shake up […]