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Slaughter Your Thirst: Inside Liquid Death’s Daring Marketing Strategy

Liquid Death's unconventional marketing strategy resonates with their targeted audience.

Liquid Death, a canned water, isn’t just water! It’s a rebellion in a can. Impressively, this bold brand, valued $1.4 billion, has redefined hydration through a marketing strategy, using skull-adorned aluminum cans which definitely stand out. The blending of viral social media campaigns, punk rock attitude, and a bold commitment to sustainability has transitioned Liquid […]