Tag: nike just do it campaign

How Nike’s ‘Just Do It’ Campaign Redefined Brand Storytelling

Nike's 'Just Do It' campaign told the story of their brand and it resonated with their audience.

Since the 1960s, Nike has pushed the envelope on what it means to be an iconic sports brand. Companies around the globe attempt to match their energy and replicate their strategy when it comes to brand storytelling. There’s no better example of brand storytelling than the Nike “Just Do It” campaign. It launched in 1988 […]