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Community-First Branding: Lessons from Rare Beauty on Leveraging Vulnerability for Market Dominance
Traditional beauty marketing often relies on inspiration, perfection, and the promise of fixing flaws. For decades, advertisements and marketing campaigns have featured heavily retouched models, projecting a simply unattainable standard of beauty. However, a massive shift occurred when Selena Gomez entered the cosmetics world. In just a few short years, her brand has become a […]