Sometimes all it takes is a bit of a makeover and a fresh start to branch out into success. Believe it or not, this concept doesn’t just apply to people. Many businesses will opt for what is called “rebranding” over their life. Rebranding is the process of taking a company’s logo and overall theme and giving them an aesthetic overhaul. You might be surprised how many rebranding companies have quickly become some of your favorites after. Whether they hit fame after the change, or increase customer loyalty with a new style, rebranding a company can often be just what a company needs to push themselves forward. Let’s take a look at AirBnB and a few other examples of how rebranding a company can lead to great results.
AirBnB
AirBnB’s rebranding is a fantastic story of how making a bold style change can lead to a company’s best success. The company had initially been known as “AirBed & Breakfast” in 2007. A year later, they switched to the name “AirBnB” with a stylish new logo. In bubbly blue cursive letters, the company had started their way towards growing a massive following. They had made their claim as the largest room sharing software online. The big, graffiti style blue logo had made them stand out in the crowd. This new style, however, didn’t quite capture what the company stood for as they evolved. Oftentimes, rebranding companies is an organic matter. As a company grows, it is inevitable that they are going to change. This could be due to a shifting core philosophy, or trying to adapt to a changing market.
In 2014, AirBnB released the design and new style for this company. The room sharing company’s rebranding was met with critical acclaim and multiple awards. It’s one of the best stories of rebranding a company in the past decade. They introduced their new logo – the Belo. The company had decided to shift their focus to catering a universal sense of love. By offering new and unique experiences through AirBnB, they could foster a sense of community better than any hotel chain could offer. Saying the Belo represents “the universal symbol of belonging” paired with their esteemed reception, the company had modernized their aesthetic. The logo now stands as a familiar site, and their company rivals the traffic of many hotels to this day.
Modernization
AirBnB, while it stands out as a diamond in the rough, is not the only example of successful rebranding that we have seen over the years. Take, for example, how many of our favorite fast food chains have opted for a simpler, more modern appearance. Look at Taco Bell, Burger King, or Dunkin’ Donuts for instance. Remember the vibrant colors, random zig zags, and clunky seating choices from the 90’s? Well, in the past ten years or so, each of these companies have opted for rebranding towards something more minimalist. Dunkin has dropped the donuts, Taco Bell is now just the iconic bell, and Burger King has actually brought back their simpler, classic logo. Each design choice pushes for simplicity to focus on what the company has to offer instead of what they look like. Rebranding a company can also be a lesson in less being more.
Bold Choice, Bolder Results
Rebranding companies is a bold choice, but sometimes it’s all a company needs to really hit their stride. A change of identity can only reveal what a company truly has to offer and help guide it towards what it needs to focus on to reach its highest potential. Rebranding a company can certainly take a leap of faith. It goes to show that a little daring can pay off.
Are you looking to rebrand your company? At Web Content Development, we can help! Our team has over 20 years of experience helping businesses. Contact us today and get a free consultation.