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From Socials to Your Skincare Shelf: How Rhode Executes Flawless Sensory Marketing

Rhode by Hailey Bieber successfully implements sensory branding through food imagery and language.

If you’ve been scrolling through TikTok recently, it’s likely that Rhode, the skincare brand by Hailey Bieber, has popped up on your feed. The dewy “glazed donut” appearance? That’s Rhode. The chic, pastel-colored tubes that practically scream to be photographed in perfect lighting? Also Rhode. But here’s the catch: Rhode is more than just skincare. […]