2025 is here, and as marketers, that means one thing — we’re on the hunt for all the latest and greatest SEO trends to keep an eye on this year.
Trends like AI drastically changed how we approached SEO keyword research in 2024. Yet, there’s much more on the table in 2025. Let’s explore the key trends we expect to see take off this year.
5 Key SEO Trends to Know for 2025
Using AI to Determine SEO Keywords for Your Brand
AI tools help to identify patterns and trends, analyze data, and discover long-tail keywords. It also finds semantic phrases that may fit nicely into your website content.
Many brands and businesses have already been leveraging these tools throughout 2024. Yet, this year will be critical for companies to remain visible online. AI can play a pivotal role in this approach.
Using Voice Search Effectively
This year, voice search will be one of the biggest adapted trends on the market. With so many voice tools at our disposal, more people will use voice search to find what they’re looking for online instead of typing in their search queries. For businesses, this means SEO keyword research should include the use of long-tail keywords. These keywords should cater to voice search queries and mimic natural speech and dialect.
In doing so, brands will find that they can compete for more voice-based search, along with more mobile traffic (since most users are relying on their mobile devices to perform voice searches) to rank higher and welcome more visitors to their websites.
Leverage Keywords Designed for Position Zero Search Results
Position zero, or zero-click searches, occur when a user types in a question or phrase that is answered on the search results page without having to click on any website link. Brands can optimize their SEO strategy to ensure they show up in a position-zero SERP to increase visibility and credibility on any given topic.
Optimize with Google’s N-E-E-A-T in Mind
N-E-E-A-T (Notability, Experience, Expertise, Authoritativeness, Trustworthiness) is a key factor in determining how well a website ranks in the search results. By creating content and incorporating keywords throughout a website, blog, and other content sources, your business can show Google (and searchers) that you are knowledgeable and legitimate. Not to mention, you can showcase that you are creating quality content that is both educational and accurate.
Lean on Your Community
As AI impacts organic traffic and the SERPs, brands have to find other ways to serve their audience with the content and information they’re looking for. Share your latest blogs, newsletters, or podcasts with email subscribers and social followers using relevant keywords and phrases to ensure adequate reach.
This content can begin on social and lead users to your website through compelling hooks and storytelling techniques.
Overwhelmed by your SEO strategy (or lack thereof)? WCD can help.
In 2025, a successful SEO strategy isn’t just about using the right keywords. It’s about offering authenticity and value to your audience, now more than ever! If this is making you scratch your head in confusion, it may be time to find an SEO agency that can help achieve the results your business is looking for.
Selecting the right SEO agency is crucial for your business’s success. A reputable agency will offer tailored services instead of generic solutions that target your unique pain points and provide robust opportunities for growth.
They should exhibit a deep understanding of your unique business needs and goals. Transparency is key; opt for an SEO agency that communicates its methods and provides regular, understandable progress reports. So, what are you waiting for? Reach out to WCD today!