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Nostalgia, Community, and Brand Storytelling: How LEGO Continues to Thrive
At a time when brands struggle to stay relevant, LEGO has remained a household name for nearly a century. They’ve adapted to the rapidly changing marketplace, making the brand far more than just a toy. LEGO’s sustained relevance is the result of a strategic brand storytelling approach that leverages nostalgia, prioritizes community, and evolves seamlessly […]
Branding Tradition: A Story About Pizza
How marketing for my family’s pizzeria taught me about authenticity in branding. Several years ago I started helping my father, doing marketing and branding for our family pizzeria. My grandfather started the business back in 1960 and it’s been a well-known and loved staple of the Windber community for 60+ years. The problem? The business […]