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Nostalgia, Community, and Brand Storytelling: How LEGO Continues to Thrive
At a time when brands struggle to stay relevant, LEGO has remained a household name for nearly a century. They’ve adapted to the rapidly changing marketplace, making the brand far more than just a toy. LEGO’s sustained relevance is the result of a strategic brand storytelling approach that leverages nostalgia, prioritizes community, and evolves seamlessly […]