There are a lot of brand opportunities available on TikTok today. With more than 500 million people using the platform, creating videos with special effects should be a part of your marketing strategy. This is especially true when you want to reach out to Gen-Z. Here is what you can learn from some companies that are using TikTok for maximum impact.
This popular Mexican restaurant has managed to get over 55,000 fans on the platform. These fans are not only watching what the restaurant is posting but they are actively engaging in their posts, too. In fact, as part of their TikTok marketing, they have managed to have one of their challenges go viral. This was Chipotle’s #GuacDance Challenge in which people posted themselves dancing with avocados. Not only did this help them advertise their free guacamole but it also was a funny, musical way of getting people to engage with their brand.
One of the most influential marketing campaigns on TikTok is by Elf Cosmetics. It had people use the company’s original song “Eyes, Lips, Face” along with the brand’s hashtags. This challenge was picked up by numerous influencers, which spurred celebrities to get involved, too. In doing so, the brand’s song was able to go viral on this platform. It also went viral on Instagram and YouTube. The reason for such success is that Elf Cosmetics promo song to feel as though it belonged to TikTok. This tactic helped them become one of the first brands to be successful in advertising here.
Another brand whose marketing strategy capitalized on its use of Tik Tok hashtags is Converse. They have frequently asked their users to participate in a variety of challenges whereby they created user-generated content that is related to a specific theme. For instance, in one of their marketing campaigns, Converse asked their users to customize a pair of sneakers and then use the hashtag #ConverseAllStar to share their creations. By taking the time to niche down and center on artists, Converse was able to generate over 54 million views with this campaign alone.
As one of the very first brands to create a “collab house,” which is a place where social media influencers live and work together, Fenty Beauty was able to take their Tik Tok marketing to the next level. They have their very own group of TikTok influencers who post fun, subtly-branded content for them. This has saved them a lot of money when it comes to advertising because they have not needed to run any paid media to promote their brand.
By treating Tik Tok as a separate, independent, social media platform, Gymshark has been able to create unique content that appeals to this user base and the content style that its algorithm favors. They have done a lot of challenges throughout their time on this platform. For instance, their most notable challenge is the “Stand Up Challenge” in which Demi Bagby, a popular TikTok influencer, was able to get Gymshark’s hashtag over 280 million views. This was mainly because users enjoyed recreating the brand’s original video.
There is a lot that you can learn from what these brands have done to make TikTok a platform that is worth including in their marketing plans. These are things that you can do for your brand as well. So, now that you know what some brands are doing to succeed on TikTok, isn’t it time you engage this platform as part of your marketing strategy? To get started, contact Web Content Development today.