As of January 2021, nearly 700 million users were active on TikTok monthly. A little more than a billion people a month use Instagram. Now people with accounts on both platforms can link their profiles. As a result, Tik Tok has become an excellent tool to increase your Instagram following. That has caught the attention of many business owners looking for unique ways to gain customers and become relevant online.
Why You Should Use Tik Tok to Increase Your Instagram Following
Because of Tik Tok’s unique algorithm and how easy it is for videos to go viral, many brands have noticed an increase in their Instagram followers since they joined Tik Tok. At first glance, TikTok is an app featuring short, often pointless, videos and nothing more. But other social media platforms such as Twitter and Facebook were also once viewed as insignificant when it came to being resourceful for businesses. Now they are essential for almost every type of company.
Instagram has come a long way with digital marketing, although many still view it as just an interactive photo album. But with influencers making five-figure annual salaries, it is easy to see why so many people turn to the photo-sharing app for more than snapping selfies. Economics takes the reality of the platforms to whole different levels.
Useful Marketing Statistics for Instagram and Tik Tok
- According to Hootsuite, 81 percent of users research products and services via Instagram. About 130 million users a month click on shopping posts. About 50 percent of users have bought something after seeing it on Instagram.
- TikTok’s users are young, with 62 percent falling in the 10 – 29 age range in 2020 according to Statista. This demographic is one many retailers and businesses want to reach.
How Can You Increase Your Instagram Following Through TikTok?
Connecting audiences between TikTok and Instagram starts with creating engaging content on both platforms. It will allow you to increase your Tik Tok following as well. There are a few more steps to take to drive viewers between TikTok and Instagram.
Add Your Instagram Account to Your TikTok Account
On TikTok, you can add your Instagram link to your bio and vice-versa. TikTok profiles already have a spot for your Instagram link, and you can share TikTok videos on Instagram. That makes it much easier for your followers on one platform to have access to the content on another. If you already have many followers on TikTok, this is an excellent way to enhance your Instagram following.
Use the Same Branding, Logos, and Images on Both Platforms
This makes it easy for an audience to know what they’re looking at. If the content flows well across both sites, everyone will know it all goes together with a glance.
There are famous logos that we would recognize even if we only saw a portion of the image. Logos such as Coca-Cola, McDonald’s, and Pizza Hut are familiar to us because of the longstanding marketing of these companies.
Even if you have a small business or are just getting started on social media, it is crucial to your brand to maintain consistency with all the platforms you use. Use the same screen name, profile photo, and cover image on every account if possible. This will make it much easier for your current and potential customers to find you while using their favorite apps.
Promote Your Instagram Content in the Video or Caption on TikTok
Influencers who use both platforms will often share their Tik Tok videos on their Instagram accounts. These videos feature their username and profile image, making it easier to find them on the other platform even if they do not have a link in their profile. You could even add a short clip of a video to your Tik Tok account and ask viewers to head over to your Instagram account to view the rest. You will quickly gain more Instagram followers with little effort involved.
Along with giving an easy way to go from your TikTok to your Instagram, you can encourage those who check TikTok multiple times a day – and 90 percent of users do, according to TikTok – to tap back and forth.
When you share a video on your Tik Tok account, you have the option to save it to your device. This makes it easy to reshare the video on any other platform, including Facebook or Twitter, allowing you to increase your followers on all major social media outlets. By continuing to create engaging content on both social media platforms, you will give your new Tik Tok followers an excellent reason to follow you on Instagram as well.
Enhance Your Company’s Online Presence with Social Media Marketing from Web Content Development
One of the easiest and most efficient ways to enhance your company’s digital marketing strategy is to keep your social media accounts updated. Social media marketing has gone from being something that was ignored by those in the advertising industry to a helpful tool that brings success and profit to brands in all types of industries.
If you are interested in getting started with social media marketing or would like to learn more about using Tik Tok and Instagram to increase your company’s online exposure, give Web Content Development a call today at (800) 316-9664. We look forward to helping you make the most out of your company’s social media posts.