What is white label copywriting?

White label copywriting services are provided by freelancers or a copywriting agency outside your company. You can utilize this service instead of hiring an in-house writer. This will save you time and money. White label copywriting provides you with the content you need at a fraction of the cost of staffing a full-time position. It also takes the burden of copywriting off of other employees in your company that might feel stronger in their marketing skills than their writing skills.

What are the benefits of using white label copywriting services?

There are many upsides to adding white label copywriting to your company. If you did not previously offer copywriting for clients, it will expand your content offerings. Companies of all kinds, from restaurants to law firms, can use a blog on their website as part of their marketing strategy. Being able to offer content like blog posts is a great way to make your marketing company more money.

Speaking of, you will also save money by hiring outside copywriters for each job you need. A full-time copywriter makes significantly more in a year than you can fairly pay a group of people per article. This approach saves you money and spreads the wealth among multiple writers instead of one or two employees.

These freelancers are more likely to be expert copywriters than any random person throwing content together at your company. This makes your whole business look better. You are able to offer clients high-quality work that is effective and well written.

What should I look for when choosing this service?

There are many places online to find freelancers. Taking time to hire the best ones is an important step in establishing white label copywriting in your marketing firm. Look for copywriters that are experienced but in your price range. Ask to see a variety of previous work. People who can write well about anything are preferred to those who can write exceptionally about only a specific topic.

Whether you reach out to individual freelancers directly or a copywriting agency, you want to establish a good relationship with your copywriters. Even though they don’t work directly for your company, it is nice to have people that will almost always pick up whatever job you have for them and turn it around fast. Reliable, hard-working people are never a detriment to a business.

How do I know what white label copywriting service is best?

There are so many different copywriters, agencies, and freelancers. How do you find the best one for your business? Honestly, that is up to you. You want the white label copywriting for your company to fit seamlessly into your brand. It is ghostwriting, after all. Clients should not be able to tell that writers outside your company are creating the content. Research different copywriting agencies and look into different freelancers until you find the ones that fit the best within your company. Of course, they should be trustworthy and established, but beyond that, it varies from business to business. Think about the type of content you want them to be copywriting as well. Freelancers who do mostly blog posts may need a different set of skills than those who create informational website copy.

If you need help with white label copywriting for your business, contact Web Content Development today.

Are you a marketing, design, development, or SEO agency? If your answer is positive, you want to offer your clients a full spectrum of digital marketing services to keep them satisfied, and beat the competition. Unfortunately, you are time-poor and spread thin. Also, writing may not be your thing. That means outsourcing white label copywriting services is the most viable option. It will help you create more time to focus on the many tasks you have to take care of on a day to day basis.

But how exactly does it save you time (and money)?

Allows you to Leverage Deep Marketing and Industry Expertise

Copywriting is a wide-ranging field. There are varied niches that cater to different audiences. And, you may not have the expertise to handle the specific project at hand. Luckily for you, many white label copywriting agencies have years of experience in creating all types of content for a wide variety of niches. That means outsourcing white label copywriting services is the most flexible option that helps you find the expertise you need for your specific project. This grants you the freedom to focus on only what matters while your partner agency handles your content writing needs.

White Label Copywriting Helps you Deliver Quality

Any digital marketing strategy needs original and high-quality copy to succeed. Good content does not only affect the kind of leads generated but also the number of users attracted. The good news is that you can reap these benefits by outsourcing your content needs to a white label agency.

Saves you Money

Modern-day copywriters make a median annual salary of $66,500. That means hiring a permanent in-house copywriter may be outrightly expensive. Perhaps, this is because they will be taking care of an aspect of digital marketing that you don’t already offer.

By working with a white label digital agency, you get a chance to cut down salary and other overhead costs. Even better, you can scale your budget in accordance with your needs. That is, you only reach out to your agency partner when a specific content writing project arises. This, in turn, helps you save money that would otherwise go to hiring a full-time copywriter.

Increased Productivity

When you make your employees wear multiple marketing hats and spend time doing what they’re not best at, both their morale and productivity goes down. If you outsource white label copywriting services, however, you get a chance to make the most of your situation. In other words, you can dedicate all the available resources to your agency’s specialty — whether that’s email marketing, web design and development, or automation. The result? Improved quality delivery, and happy employees who spend time focusing on their core competencies. That also translates to more delighted clients — and long-term contracts.

Turns You into a Full-Service Digital Marketing Agency

As a marketing agency that offers a limited menu of services, it’s not easy to handle every content writing request that comes in from your clients. You’re not staffed with copywriters, copy editors, SEO specialists, PPC specialists, marketing strategists, social media marketing experts, or PR wizards.

But, partnering with another agency that provides white label copywriting services turns you into the go-to digital marketing agency for a diverse range of clients. Even better, it helps you to establish lasting long term relationships with companies who can refer clients to you.

White Label Copywriting with Web Content Development

Regardless of what your content needs are, Web Content Development will help you impress your clients with professional content. Whether they need standard blog posts, press releases, web content, email marketing content, or social media copy, count on us to help you out. Give us a call to help us learn about you.

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