Wikipedia is one of the most helpful learning tools on the Internet today. If you were to Google a subject, you would likely find the Wiki page filled with clear, Encyclopedic information. If you’re looking for information on, let’s say, the subject of Wikipedia, they’ve got you covered there too. Wikipedia is a multilingual, web-based encyclopedia that is free and editable to the public. It is the largest and most used general reference work on the Internet today. It is owned by the Wikimedia Foundation. This is a non-profit organization that operates on funding it receives from donors. But, how did this website come to be known as the online information hub? It’s simple. Wikipedia’s popularity is due to their content development.
Wikipedia provides free content to anyone looking for it. Thanks to their user-regulated platform, there is free content including text and images. This is sometimes known as the wiki wormhole. You may click into an article about the Lord of the Rings, which then leads you to click into an article about horses, which then leads into an article about grass, which then leads into an article about farms. Free content and images makes wikipedia an easy place to get lost in.
Google ensures that the highest quality online sites are the easiest to find. This is through something called SEO, or search engine optimization. SEO is the process of maximizing the traffic to a particular website. You can do this by ensuring that the site appears high on the list of results found on the search engine. Websites that rank high on search engines typically contain frequently searched terms within their content, as well as clear, concise information. The best websites for SEO will not feature duplicate content or rely on keyword stuffing. This is wikipedia.com to a T.
The Communal Aspect
When it comes to content services, Wikipedia stands above the rest — thanks to the communal aspect. The content on the site isn’t generated by the team working for Wikipedia or by any specific group of outside experts. The content is user-generated. An individual might think this would mean that the information is difficult to trust, but it’s actually been shown to have the opposite effect. Many feel comforted knowing that whatever they’re reading has been vetted by the many readers of the site.
In any given month, there are around 30,000 active contributors to the site. Their content is vetted by the many other Wikipedians, thus creating a kind of balance. This also creates a feeling that Wikipedia is never finished and worth coming back to.
The tone of Wikipedia is professorial and authoritative. While the site features user-created content, its tone feels as though that content is coming from experts in their respective fields. This may seem simple, but it’s anything but. Creating content that inspires confidence in its readers is difficult under the best of circumstances. This is because so many Wikipedians work so hard to maintain the encyclopedic air that is used in all of its articles. Without trust, there is no readership. And without readership, there is no content. Without content, there is no Wikipedia.
Web Content Development
Developing a substantial web profile for your website or business is a difficult enterprise. It requires experience, experimentation, and patience. WCD can help you raise the web profile of your website or business. If you’re looking to further the web content strategy of your company, contact the team at Web Content Development today!