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2021 Brand Checklist: How to Develop Digital Marketing for Your Business        

The digital marketing strategies for business landscapes are constantly changing. With the ongoing adjustments to search engine algorithms and updates to platform policies, it can be challenging to keep up with what strategies work and which don’t.

That is why we have put together this checklist to help your brand be more successful with your digital marketing efforts. By following these tips, you will be on your way to improving your profits. These tips will also help you rise above your competitors in 2021.

Find the Perfect Buyer

One of the most vital techniques for creating a successful digital marketing strategy is developing the perfect buyer. This hypothetical person would be the ideal customer for your brand. Meaning, they would buy products from your company every time without hesitation.

When marketing for business, think about who uses your product the most. What categories or demographics do they fall under? Why do they use your products or services?

Understanding more about your ideal customer’s views and perspectives will make it easier to come up with scenarios that will show up in their search results.

Determine Your Brand’s Identity

Once you discover your perfect buyer’s traits, you can present your brand in a more appealing way to them. Developing your company’s brand involves more than creating a flashy logo. It should also include your company’s mission statement and more information on what your brand stands for. Explain how your products fill the industry’s void more than your competitors. Likewise, focus on selling your brand by targeting the people who will benefit from your company the most.

Make Keyword Research a Priority

Understanding keywords is an essential part of marketing for business. Popular search engines like Google are constantly changing their algorithms and how they respond to keywords. That means while one group of keywords may have worked well for you last month, this month you are going to need an entirely new set. 

Keep up with the ongoing changes with keyword combinations. This is the best way to ensure your company’s website will be at the top of the search results every time your perfect customer looks for products similar to your own.

Build a Company Website That’s SEO Friendly and Accessible

Online marketing starts with having a great website that’s easy to find and use. Ensure your company’s website is optimized so the customer will find it at the top of Google’s results. 

SEO is not the only area you should be concerned with when it comes to your site. With so many people using their smartphones to browse the internet, your website must be accessible to view on all devices. You may have a website that looks amazing on your laptop, but if it isn’t optimized to work on a smartphone or tablet, you could lose a large percentage of your potential customers.

Utilize Social Media

All companies should be using social medial for their digital marketing strategy. Creating accounts on major platforms like Facebook, Twitter, and Instagram will help boost your online marketing. If your target audience comprises teens and young adults, you may want to venture out to other platforms such as Snapchat or TikTok.

Let Web Content Development Help with Your 2021 Brand Checklist

If your digital marketing strategy could use a boost for 2021, get in touch with our experts at Web Content Development for assistance. We can provide you with a successful marketing strategy customized for your business and target audience. Call Web Content Development today for more information.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.